A new business plan for a restaurant that serves food without the concept of any artificiality or adulteration.

1. New Business Plan: Restaurant Business
Name: Sharabh Das
Roll no. : st20112360
Batch: CMBA 8

2. 1. Identify Business Model
2. How to Develop this Idea
3. What makes the Business
Worthwhile
4. Summing up

3. MISSION:
Our aim is to provide an
experience with nature, you
will not only dine with your
closed ones but also with
yourself, we take care of your
inner self here.
VISION:
Health is wealth and we
thrive to make you wealthy in
an ambiance where nature
meets elegance to satisfy
your appetite.

4. FARMER FCI AGENTS
NATURAE ELEGANZA
Business Model

5. PROBLEM STATEMENT:
The dynamicity of today’s world has led to
increased competition among the people in
today’s world. This in a way has increased
the urge among the people to be the best
which has led to people facing depression
and hypertension, the cause of many other
diseases.
The ambition of today’s corporate
companies is to reach their revenue target
by hook or by crook and they‘ve immersed
themselves so much in this, that they have
started doing adulteration in the
manufacturing of foods.
SOLUTIONS:
We at Naturae eleganza serve to accomplish
the need to provide a revitalizing and relaxing
environment with the objective of making
each and every one of our customers a
healthy human being. We offer nutritional
diet plans to our customers so that they can
follow these plans and be health conscious
about themselves. Another unique thing
about our restaurant is that we provide
customized recipe on the customer’s
demand.

7. COMPETITOR ANALYSIS:
A direct threat to us would be small local dhabas on the highway.
Other restaurants of high stature in or near the city can also be a
threat for us.

8. Critical success factors
 Elegance and ambience
 Organic food
 A touch of nature
 Quality of food
 Perceptual mapping
 Reasonable price
 Minimum lead time