Isdef brochure new

JUNE 4-6

Trade Fairs & Convention Center
Tel-Aviv, Israel
THE RIGHT PLACE 6th
THE RIGHT TIME Event

THE RIGHT PEOPLE

MILITARY POLICE SPECIAL FORCES HLS

THE INTERNATIONAL DEFENCE & HLS EXPO
INTERNATIONAL DEFENCE & HLS EXPO 2013

STATE OF ISRAEL
MINISTER OF INDUSTRY, TRADE AND LABOR

Dear Friends,

I am honored to invite you to the 6th Edition of ISDEF, which is to take place June 4-6, 2013
in Israel.

In the past 5 years, ISDEF, the International Defence and Security Exhibition, has proven to be a
comprehensive platform for presenting the Israeli companies in fields of Homeland Security and
Defence, opening doors to a plethora of business opportunities and highlighting the latest, cutting
edge, technological security and defence systems and applications developed by Israeli SME’s.

This Exhibition exposes exhibitors to the international HLS and defence industry by attracting
official delegations and visitors from al over the world, who seek new business opportunities,
enhancing cooperation and to see firsthand the latest technological innovations developed by
Israeli Companies.

Israeli Technologies in the Homeland Security industry are renowned worldwide to be at the
forefront of this field and therefore Israel is the natural location for this Exhibition. Homeland
Security has been a national priority since the establishment of the State of Israel. The need to
rely on its own human and industrial resources compelled Israel to develop excellent defence
technologies and equipment, which has set new standards in security and defence equipment.

I am pleased to in invite you to take part in the “ISDEF 2013” - an event which undoubtedly
will be beneficial to your needs and interest.

Sincerely,

Shalom Simhon
Minister of Industry, Trade & Labor

2 w w w.isdefexpo.com


ISDEF 2013

The Israel Ministry of Defence and SIBAT (Defence Export & Cooperation Division) are delighted
to welcome the exhibitors and visitors at ISDEF 2013. SIBAT encourages and supports events where
Israeli industries can showcase their knowledge, products and technologies and communicate with
government officials and corporate executives from overseas in a joint exploration of potential
cooperation.

Israel established a solid reputation and leadership status as an authoritative source of knowledge
and a trusted supplier of innovative solutions for all defence and HLS activities. Israeli industry
offers an extensive range of cutting-edge systems, products and technologies.

The list of exhibitors at this year’s ISDEF represents a diversified array of defence, HLS and
counter-terrorism activities and solutions – and the exhibits, without exception, are impressive.
ISDEF provides an excellent opportunity for networking and for establishing cooperative alliances,
both local and international.

On behalf of IMOD and SIBAT, I wish you all an enjoyable and productive participation in ISDEF
2013.

Sincerely,

Itamar Graff – Principal Deputy Director, SIBAT
IMOD Defence Export & Cooperation Division

w w w.isdefexpo.com 3


Jerusalem, December 2012

I would like to personally invite you to be a guest of the 6th ISDEF Exhibition, which will take place on June
4-6, 2013 at the Israel Trade Fairs and Convention Center in Tel-Aviv.

ISDEF, The International Defense and Security Exhibition will serve as a platform for Israeli companies
to expose their knowledge, products and technologies in fields of Homeland Security and Defense. Israeli
technologies in such fields have acquired a solid reputation.

While borders separate us, we share the same objective, as it is every nation's duty to protect the civilian
population and to secure and defend the home front.

In addition to the value of such a visit and as cooperation continues to flourish between us, it is my pleasure to
invite you as our honorable guest and I look forward to seeing you.

Sincerely,

Rafael Barak


international defence & hls expo 2013

ICA – Industrial Cooperation Authority

The ICA calls on Israeli Companies and the International Industry to participate at ISDEF
2013. ISDEF is a significant international defense and security exhibition in Israel and the 6th
edition is to take place June 4-6, 2013 in Tel-Aviv. Based on statistics from previous years,
ISDEF projects the number of participants to increase, amounting to 200 exhibiting
companies and thousands visitors from both Israel and abroad, making it the major event of
its kind in Israel.

ICA initiates, coordinates, promotes and monitors Industrial Cooperation activities to be
carried out by foreign companies in Israel. Aimed at exposing the technological and
innovative capabilities of the Israeli industry, the ICA supports ISDEF by bringing in
potential buyers from some of the largest defense companies world wide.

The Industrial Cooperation Authority, ICA is an Israeli Government entity, operating within
the Ministry of Industry, Trade and Labor. ICA’s policy is aimed at developing new markets
for high quality competitive goods and creating a framework for bilateral or multilateral
industrial and trade cooperation between the Company or its subsidiaries and Israeli industry.
Industrial Cooperation with Israel may be your company’s introduction to one of the world’s
most advanced industries and economies.

ICA's staff in Israel and abroad is eager to provide you with our complimentary
services. We look forward to assisting you in facilitating contacts with the most
appropriate Israeli partner and we are confident that such partnerships will prove to be
mutually profitable and beneficial, for all parties involved.

On behalf of the ICA, I look forward to meeting you at ISDEF 2013.

Bina Bar-On

Director General

Industrial Cooperation Authority

Ministry of Industry, Trade and Labor
86 Menachem Begin Rd., P.O Box 36049, Tel Aviv 67138, Israel
Tel. +972-3-7347513/4, Fax +972-3-7347639, www.ica.gov.il



WHAT YOU WILL FIND AT ISDEF

►FULL EXPOSURE TO THE ISRAELI & INTERNATIONAL

DEFENCE AND HLS MARKET

►15,000 VISITORS FROM OVER 60 COUNTRIES

►250 EXHIBITORS FROM ACROSS THE GLOBE

►65 OFFICIAL AND BUSINESS DELEGATIONS

►INTERFACING WITH POTENTIAL END USERS

►NATIONAL PAVILIONS

►INTERNATIONAL AND LOCAL MEDIA COVERAGE

►LIVE DEMONSTRATIONS SHOWCASING THE LATEST

PRODUCTS AND TECHNOLOGIES IN TODAY’S MARKET

►5,000 SQM OF SPACE

►CONFERENCES & SEMINARS

►NETWORKING AND B2B MEETINGS

"…A great exhibition, fantastic support, high levels of professionalism and warm
hospitality…A great team of professionals that really know how to get the job done!
...The show was top notch."
Ashbury Precision Ordnance



“Fantastic to be visited by Chiefs of
Staff…Feels like a growing Event.”
MARKET POTENTIAL NAMMO

Israel has one of the largest defence markets in ►EXHIBITORS
the Middle East with one of the biggest defence ISDEF has doubled in size since 250
expenditures in the world per capita. Due to the the last edition held in 2011
complexity of the region, Israel has become a leading
provider of innovative defence and HLS solutions
and systems. Israel is also a large consumer of such
products and it is estimated that this will continue to
evolve significantly between 2013-2017.

ISDEF brings together the International and Israeli
Defence and Homeland Security communities
creating the optimum platform for international
2013
companies to exhibit their innovations to a 10 2011
2007 20 08 2009 20
worldwide audience; from key figures in the security
and defence community, to local and international
government and military officials. ISDEF offers the ►TOP REGIONS EXHIBITING AT ISDEF
ideal arena to network with major players from
Over 50% of the exhibitors at
across the globe.
ISDEF are international companies

As an exhibitor, you will have full exposure to Israeli
Europe
End-Users, manufacturers, International delegations
and executives from the security and defence
North America
industry. ISDEF creates an opportunity to meet Israel
with top ranking government officials and senior
staff from MOD, IDF, SF, Police and SAR involved in
defence procurement.



"Thank you for putting on a great show,
PRODUCT CATEGORIES ESS is honored to be a part of ISDEF."
ESS

ISDEF is the leading international defence and security event in Israel and host to the largest
display of defence and HLS products and technologies.

►DEFENCE SYSTEMS
►WEAPONS AND ACCESSORIES
►PROTECTIVE EQUIPMENT
► CCTV AND SURVEILLANCE
►UAV’s & UGV’s
► HOMELAND SECURITY AND NON-LETHAL
WEAPONS
► LAND VEHICLES
►TRAINING AND SIMULATION
►COMMAND AND INFORMATION SYSTEMS
► INFRASTRUCTURE PROTECTION AND
WARNING SYSTEMS
► COUNTER IED SYSTEMS AND SOLUTIONS
► CBRN & EOD DETECTION
► GREEN TECH
►SAR EQUIPMENT AND TACTICAL GEAR
► X-RAY AND SCANNING DEVICES
►OPTICS AND NIGHT VISION



"I was quite impressed with the size and the quality
of visitors at the show. I believe the show will create
VISITOR PROFILE many opportunities for us in the future."
Be Meyers

As the leading event in Israel for the international HLS and ►ATTENDEES 15,000
Defence community, ISDEF provides major opportunities ISDEF will host 15,000 guests
for manufacturers to meet with clients, generate business from 60 countries
and stay up to date with current and future industry
trends.
5000
4000
The goal of ISDEF is to enhance business opportunities
and strengthen business relationships for both the 2500
exhibitors and visitors.
800
200
2011 2013
We take pride in bringing together leading industry 2 009 2010
professionals, key decision makers and innovative 2007 2008
companies to guarantee that we maximize your potential
business opportunities. ►VISITOR BREAKDOWN
ISDEF is open to industry professionals
AT ISDEF YOU WILL MEET: and officials only
►Decision makers from the IDF, MOD, Police, Prison
Authorities, Israel Emergency Services & SAR Industry 50%
6.5%
►Senior Israeli defence procurement and defence 13% Goverment 6.5%
capability staff 50% Military 13%
6.3%
►Top level international delegations 5% MoD 6.3%
Police/Prison Service 5%
►CEO’s, Business Development and R&D executives 15%
4% International 15%
from leading defence / security companies from
Israel & abroad. SAR 4%



LIVE DEMONSTRATION AND DISPLAY AREA

This is a unique opportunity for companies to operate and demonstrate products and systems to a wide audience
comprising of key figures from the defense and security industry, decision makers and procurement capability
staff. 74 Sqm of space has been reserved and designed to replicate different combat zones, incorporating a
variety of terrain and objects such as: desert, vegetation, evacuated building, car, gate, etc.

►LIVE DEMO ►DISPLAY AREA
Demonstrations will take place 3 times daily, for the Your company’s products and systems will be part
duration of the exhibition. Regular announcements of the display area for the duration of ISDEF. A data
will be made to notify the audience at which times sheet with your company’s logo will be placed at your
your company’s demo will take place. Demos will be designated space. $1,500 USD per product display.
allotted a five minute slot per company and up to 3 slots
may be purchased. $1,500 USD per demonstration.

THE DEMO & DISPLAY AREA IS IDEAL FOR:
►UGV’s
►UAV’s
►Operational capabilities
►Surveillance systems
►Weapon displays
►EOD demonstrations



ISDEF is proud to announce the appointment of its Board of Advisors. The board comprises of four highly experienced
individuals, who have played important roles in the defense and security arena. Today, these individuals have
active roles in the private sector and continue to contribute to the Israeli defence market. Recognized leaders
in their respective fields, the knowledge and experience of these members will be a highly valued contribution,
ensuring that ISDEF 2013 will be a highly successful and prominent event.

BOARD OF ADVISORS

Vice Admiral (Res.) Eliezer Marum: Vice Admiral. Brigadier General (Res.) Amnon Sofrin: enlisted
Marum spent the majority of his service in the in 1973 and served as a fighter and officer in
Navy. He was commander of a missile boat, then the Golani division. In 1976 he entered the
commander of The First Missile Boat Squadron, intelligence unit, and served as an intelligence
commander of the advanced officers’ school officer in the Golani division. From 1990 to 1992
for navy commanders, head of the operational intelligence he commanded the combat training school at the Tzelim base,
department and commander of the First Missile Boat Flotilla. and in 1993, he was appointed intelligence officer of the IDF’s
In 1999, he was promoted to Rear Admiral and nominated central command. Between 1996 and 1999 he was head of the
commander of Haifa base and of the northern arena. In 2002 collection division in the intelligence department. From 2000
he was nominated to be the head of operations of the Navy, in he was appointed commander of the field intelligence unit until
2003 he was nominated as Chief of Staff of the Navy. In 2004, he July 2003. After he left the military he was appointed in August
served as the IDF representative to the U.S. Joint Forces Command
2003 to a senior position in the Israeli defense establishment until
headquarters and in 2005 he was appointed military attaché
January 2008. Brigadier General Sofrin is the coordinator of the
at the Israeli embassy in Singapore. In 2007 Admiral Marum
HLS activities at “Elta” of IAI.
was appointed Commander in Chief of the Israeli Navy and was
involved in numerous decisive operations. He played a significant Major General Katabi (Ret.): Major General
role in improving the capabilities of the Navy, and ensuring the Katabi (ret.) achieved the rank of Major in the
security of the State of Israel paratrooper division. In 1980, he started his
service at the Israeli Police where he served in a
Col. (Res.) Arik Davidi): CEO and chairman of
variety of command positions such as, security
“E.G.G “. Arik Davidi served in the IDF for 25
years. During his service, Colonel Davidi held and counterterrorism, tactics and training. Some of his notable
various influential and challenging positions positions as a member the Israel Police negotiating are; SWAT
such as Deputy Commander of a Tank division, team commander, commander of College Senior officers and
Tank Brigade Commander, and an Instructor in the Battalion the commander of the Judea and Samaria district until 2009.
Commanders Course. Mr Davidi was Tank Battalion Co. for Major Katabi’s command skill, the different projects that he
the Golan Heights and Lebanon border. He has also held initiated in the field of counter-terrorism and the operations he
positions as the IDF representative in Hamburg (Germany). conducted, made the Israeli police a world leader in Counter
General inspector of the IDF, IDF internal Comptroller, Head Terrorism, and to this day he has had a significant positive
of the Inspection and Comptrollement Department, and is influence on the continued security of the State of Israel.
an active Judge in the IDF Court of Appeals. Mr Davidi is CEO
and Chairman in E.G.G. and Chairman of A-Sec Company, the
Security division of E.G.G. Holding Company.



NEGOTIATION
IN THE WAR
AGAINST TERROR
The 1st Convention for Elite Negotiating Teams
For the first time in Israel, elite Crisis Negotiation practitioners from around the world will come
together and share ideas and experience from threats in the HBK arena.

Closed Event for Special Negotiation Units
The conference is designed to provide participants with a deeper understanding of the
nature and characteristics of modern terror HBK events. Together they will discuss and
exchange strategies of response, advanced concepts and tactics of HBK Negotiation. The
conference will take a close look at modern radical and militant terrorism and the required
negotiation tactics required to mitigate. NEGOTIATING CONFERENCE

The panel will focus on:
► Analyzing and studying major crisis negotiating events over the last decade in the Middle
East.
► Negotiations with radical Islamic groups.
► Negotiating in an era of suicide terrorism.
► Examine case studies of major negotiating events in the last decade both in the Middle
East and worldwide.



I-HLS BRINGS VIDEO DATA
ANALYTICS CONEFERENCE
JUNE 2013, ISRAEL

The Israeli I-HLS Video Data Analytics Conference and Exhibition is joining the Israeli Defense
Exhibition (ISDEF). In today’s complex world of security, the key challenge is utilizing large amounts
of visual intelligence gathered from multiple sensors and harnessing it with other sources of data.

By combining an analytics layer to extract relevant information from multiple sensors with business
process management tools multiple users may manage information and make accurate informed
decisions situational awareness and intelligence alerts.

AGENDA INCLUDES:
►One day conference with high level speakers from the Academy, Market Leaders and
Operational users.
►Focusing on the Israeli approach to video and visual information in the HLS market
► Identifying future market trends and technologies
►Visiting stands of leading Israeli and International companies
VISUAL DATA ANALYTICS

►Meeting Israeli potential partners facing marketing worldwide
►Introduction to full chain of technology providers: Systems Integrators, ISVs, IT Infrastructure and
Hardware providers.

www.i-hls.com



I-HLS ISRAEL
BIG DATA FUSION
(iBDF) CONFERENCE
I-HLS Big Data Fusion (BDF) Conference is coming to
Israel, joining the Israel Defence Exhibition (ISDEF) for
the International BDF Conference & Exhibition.

Israel is recognized worldwide as a major player with
extensive experience and field capabilities in both the
defence and HLS arena. The threats faced, range from
criminal activity to full scale terrorist attacks against
national critical infrastructure.

►BIG DATA ►FUSION ► CONFERENCE
Today, Actionable Intelligence is in reach for Homeland Security agencies and organizations. The data
is “out there”, in the virtual world, the challenge lies in gathering, analyzing, and providing Real-time
relevant alerts. By utilizing “Big Data” fusion’s, analysis capabilities and applications - finding the
“BlackSwan” and identifying patterns and anomalies is now possible.

AGENDA INCLUDES: B I G D ATA C O N F E R E N C E
A one day conference with high level speakers from
the Academy, Market Leaders & Operational users.
►Focusing on Israel’s approach to BDF in the
defence & HLS arena.
►Identifying future market trends
►Visiting stands of leading Israeli & International
companies
►Meet Israel’s stake holders & policy makers
►Introduction to major of technology providers:
www.i-hls.com
System Integrators, ISVs, IT Infrastructure &
Hardware providers.



CIVIL
SECURITY THE INTERNATIONAL DEFENCE & HLS EXPO

PREPARE ► RESPOND ► MITIGATE

The conference will be led by the Head of Israel’s Civilian Security where field
experts will share ideas, policies and procedures to enhance management
capabilities.
CIVIL SECURITY CONFERENCE

The agenda will include:
►Large -Scale emergency management for disasters and mass casualties.
►Prepare Mitigate, Respond
►Economic and Business Continuity
►Disaster Recovery-bridging resources
►Inter operability - Command Control & Coordination and dissemination of
information.



USA PAVILION
THE OFFICIAL

Service & Amenity Package

* PAVILION DESIGN
SUBJECT TO CHANGE

Weapons and defense systems
SHOW DATA
EXHIBIT PROFILE

Protective equipment
Homeland defense and non-lethal weapons
• 200 Exhibitors from 25 Countries
Land vehicles
Training and Simulation • 60 Delegations
Command and informations systems • 10,000 Guests
Infrastructure protection and warning systems • Visitors from 65 Countries
CBRNE Detection • Live Demonstrations
SAR equipment and tactical gear • ISDEF Conference Series
X-ray and scanning devices • National Pavilions
Optics and night vision

EXCLUSIVE USA PAVILION SERVICE PACKAGE Includes everything you need to get the most from your participation:
• Professional guidance and total logistical coordination • Exhibitor passes
from Oak Overseas staff in the U.S. and on-site in Tel Aviv • One individual entry in official show directory and
• Prime location on show floor USA Pavilion directory
• Strong USA identification - focal point for international • Assistance with hotel accommodations and
-- decision-makers shipping
• Marketing support services from the U.S. Embassy in Tel • Daily booth cleaning
Aviv including local promotion and on-going market • Participation in the Official USA Pavilion reception
assistance during the show

NORTH AMERICA Turnkey Booth Package
USA PAVILION Minumum 9 square meters per package
Optimize precious time with a cost-effective
Russell E. Hood President
turnkey booth package. (Other furnishings
Space Only Package
Oak Overseas, available at additional cost.)
Ltd. Minimum 36 square meters
Build your own or let Oak Overseas design a
• Full booth design and construction
rhood@oakoverseas.com custom booth to suit your special requirements.
• Fascia board with firm name
Tel: 704-837-1980 x/302
• Carpeting
Web: www.oakoverseas.com
• One lockable reception counter
• One coffee table
• Two easy chairs
• Two shelves

USA PAVILION
• Lighting
• One electrical outlet, 220 volt, 13 amp


INTERNATIONAL SALES REPRESENTATIVES

NCT CONFERENCE SALES USA PAVILION
AND CBRNE PAVILION OAK OVERSEAS, LTD.
Daniel Levy Russell E. Hood President
IB Consultancy rhood@oakoverseas.com
Singapore: +65 639 804 96 Tel: 704-837-1980 x/302
Brussels: +32 (0)25 880 830 Web: www.oakoverseas.com
Daniel@ib-g.com

ITALY CYPRUS & GREECE
EDICONSULT DBDC INTERNATIONAL
DEFENCE PUBLICATIONS & EVENTS Ltd
INTERNAZIONALE Ida De Mari CEO
Dimitrios Angelopoulos
Tel. +39 010.583.684 | Fax +39 010.566.578 Tel : 00357- 22475406, | Fax: 00357- 22475606,
fiere@ediconsult.com | www.ediconsult.com dbdc@skynet.be

FRANCE SLOVAKIA
P&C INTERNATIONAL S.G.S. - Expo s.r.o.
Pauline PILTANT Sales Director Vladimír Schrötter Managing Director
Tel: +33611052509 www.expo.sk | sgs@expo.sk
p.piltant@pandcinternational.com tel: +421 2 6353 7084-5
www.pandcinternational.com fax: +421 2 6353 7086

Aran represents 50 of the leading companies worldwide, and
specializes in broadcast and professional video, CCTV, multimedia
production tools and peripheral equipment. Aran designs
develops, markets and supplies hi-tech integrated professional
systems in the video, security and communications fields.



www.i-hls.com

ARTEK
®

TECHNOLOGIES

MILITARY AND POLICE EQUIPMENT & TRAINING


‫מגזין הבטחון הישראלי‬

SUPPORTING ORGANIZATIONS

orit@mezuda.co.il ‫למנויים, פרסום ופרטים נוספים: 3935335-20 או‬

ISRAEL
Harte Feldman Shani Zur
International Director Sales Director
Cell: +972 54 7894010 Cell: +972 54 5426922
Tel: +972 3 691 4564 Tel: +972 3 691 4565
Fax: +972 3 691 4567 Fax: +972 3 691 4567
har te @ isdef.co.il shani @ isdef.co.il
w w w. is d ef. co. il w w w. is d ef. co. il

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