The International Defence Forces Exhibition will take place from October 31st to November 2nd in Tel Aviv, Israel. The exhibition will feature over 250 exhibitors from 20 countries showcasing equipment and services for ground forces, special forces, police, air, naval, homeland security, and safe cities. Notable attendees will include ministers of defense, procurement officers, and delegations from over 30 countries. The exhibition provides a major opportunity for international companies to meet with Israeli and foreign customers and to pursue new business partnerships and contracts in the defense industry.

1. THE INTERNATIONAL DEFENCE FORCES EXHIBITION
Ground Forces
Special Forces/S.W.A.T.
Police
Air
Naval
Safe City
Homeland Security
October 31st-November 2nd ▪ Tel-Aviv, Israel

2. Slovakian Minister of
Defense at the opening
ceremony
THE INTERNATIONAL DEFENCE FORCES EXHIBITION
The ISDEF 2011 - Israel Defence Exhibition is the leading defence
event in the Israeli defence industry, serving Military, Police,
Prisons Authority, Special Forces and Intelligence Community. Israel Dep. Minister of
Now in its Fifth year, the event has advanced to the next level, not only Defense & Mr. Avnon
defense, this year also HLS and Safe City. ISDEF’s CEO
Sponsorship and support by governmental agencies such as the Israel
Manufacturers Association, the ICA (Industrial Cooperation Authority) and the
Israel Export Institute.
Further to 2010 Experience we can anticipate the following:
More than 8,000 Professional guests from 60 different countries
Hungarian Minister
250 Exhibitors from 20 different countries
of Defense
More than 4,000 Sqm
Official delegation from 30 countries
Live demonstration
Appearance on different TV channels
More than 50 notices on the different media channels
Advertising in professional media
Partnership with 6 different international exhibitions:
IDF Chief of Infantry
* On 2010 2 million USD new contracts were signed during the show and
exhibitors notified on more than 50 million USD new contracts in process
October 31st-November 2nd, 2011
2

3. Live Demonstrations

4. Why participate at ISDEF 2011?
Conduct your business at the home field of Israel’s security community
The ISDEF2011 event incorporates the entire Israeli critical processes such as finding a job, employees, interaction between exhibitors and visitors, so as
defence community, and is aimed at promoting a business partner or an investor. to create impressive and high quality presentations
business transactions for both local and international while focusing on commercial activity and increasing
companies This is the time to cooperate – exhibitors the potential for more business transactions and
connecting with exhibitors partnerships.
The summit of defence and business The event provides an opportunity for establishing
ISDEF is the largest annual opportunity for defence new business relationships and channels. This annual ISRAEL DEFENSE: Israel is defense
industries to meet with top level procurement, research meeting, taking place at a single location for three Israel is the spearhead of international defence and
and development executives in Israel and abroad. It is full days, is where connections are made between security services in the fields of military and police
an opportunity for manufacturers to meet with clients, Israeli and international companies in the security forces. The country enjoys a well known reputation as
to create business bridges, to feel the status of the and defence industries. a leading manufacturer and developer in the defence
market and to see, hear and sense current leading industry and as such it is a natural meeting place for
trends in defence technologies. ISDEF 2010 Networking Get Together the leading international security communities.
We invite all our exhibitors to a special Networking
Synchronized and prescheduled evening in a unique ambiance. This is an opportunity Local and international media exposure
networking – the Face2Face service
to interact in one-on-one meetings while enjoying a Last year’s event was covered by over 30 local and
A unique system, to be launched 3 months before
luxurious cocktail in a relaxed atmosphere. international media channels including Israeli TV
the show, will allow you to schedule meetings with
channels 2 and 10, Russian channels, CNN, BBC
the event’s participants and visitors, via a web-based Only top notch exhibitors, only invited and others. Interest in this year’s event has been
schedule. You may be invited to a meeting, or vice visitors expressed by many international media channels
versa – you may initiate meetings with anyone you ISDEF focuses on pinpointing the most high quality and including press, television and internet.
wish to meet. Using the system may lead to business relevant security and defence companies. Substantial
corroborations and opportunities, while contributing to efforts are invested in planning the event and the
Former Israeli Police Chief Meeting Room Business Meeting Mr. Vilnai at
Rheinmetall Booth
4

5. ISDEF’s success in numbers
The shows exhibitors: 250 leading exhibitors from Israel and abroad Hall N' 15
Hall 15 - Defence
Floor Plan Scheme for ISDEF 2010 Exhibition
ISDEF 2010 was a great success and resulted in business deals and collaboration
for its exhibitors, who enjoyed the exposure to Israeli and foreign customers
A1 - 10 EXIT E1 - 10 E2 - 10 ENTRANCE D1 - 10
from the defence field (such as Mifram, STI Technologies, and others)
D2 - 6
A2 - 8
ISDEF 2010 – success in numbers: C3 - 16
Over 4500 visitors
B1 - 15 B3 - 20 C1 - 15
D3 - 8
Representatives from 60 countries
A3 - 8
90 leading exhibitors from 13 different countries (60% foreign) 4
C4 - 20
D4 - 8
B2 - 12 B4 - 16 C2 - 12
sqm
A4 - 8
ISDEF 2011: 3 days, hundreds of exhibitors, thousands of visitors:
3 sqm.
D5 - 8
A5 - 8
• Key figures from Israeli government offices
D6 - 8
A6 - 8
• Senior procurement and headquarters officers from HALL 13 Hall 13 - HLS & Safe City
D7 - 8
the Military, Police, Prisons Authority, Special Forces
A7 - 8
A30 -
A 24 -
A25 - 6 A26 - 8 A27 - 8 A28 - 8 A29 - 8 4 A1 - 10
and Intelligence Community
D8 - 6
8
A8 - 8
• Extended presence from foreign embassies in Israel
A23 - 8
D9 - 6
A2 - A3 - 6
• Foreigner Ministry of Defense
B1 - 9 B2 - 9 B3 - 9 C1 - 12 C2 - 12
A9 - 8
E.EXIT
• Foreign missions from more than 60 countries
A22 - 8
B5 - 20 B4 - 16 C4 - 12 C3 - 20
A10 - 8
Including ambassadors, military attachés and
D10 - 8
B8 - 9
B5-16 C5 - 12 C8 - 16
commercial attachés
E.EXIT
C7 -
D11 - 6
A11 - 8
• Foreign procurement delegations B6 - 12 B7 - 9 C5 - 9 C6 - 9 6 B10 - 9
A4 - 8
B8 - 12 B6 - 20 C6 - 15 C9 - 20
• Foreign companies interested in cooperation with
D12 - 8
A12 - 6
B10 - 9 B9 - 12 C9 - 9 C8 - 15 B11 - 9
A21 - A20 - A19 -
Israeli companies C7 - 12 C10 - 9
A5 - 8
A13 - 6
6
D13 - 8
B7 - 20
Dozens of local and international media representatives
B12 - 12
E.EXIT
B11 - 9 B12 - 9
6
A6 - 8
B13 - 12 C10 - 16 C11 - 16
D14 - 8
C11 - 9
C15 - 16
A14 -6
B13 -9
B16 - 9 B15 - 9 B14 - 6 C13 - 6 C12 - 10
6
B22 - 16 C12 - 9
D15 - 8
A7 - 8
A15 - 6
C16 - 16
B14 - 9
C13 - 9
A 18 - A17 -
C16 -
A16 - 6
D16 - 6
B17 - 9 B18 - 9 B19 - 9 C14 - 9 C15 - 9 6 B23 - 17
6
B15 - 12 C17 - 16
C14 - 9
A17 - 6
D17 - 6
B22 - 9 B21 - 9 B20 - 9 C18 -12 C17 - 12
A8 -
6
4
A15 - A18 - 8 Coffee Shop E.EXIT D18 - 8
A16 - 10 4 A14 - 8 A13 - 8 A12 - 8 A11 - 8 A10 - 8 A9 -10 TOILETS
5

6. Register early to guarantee your stage space
Sponsorships – make sure everyone knows who you are
ISDEF invites its exhibitors to take sponsorships of various locations
in the exhibition halls and in this way gain an upgraded exposure
for their company’s messages and brand.
Your stage
Exhibitors are given the opportunity to select and order a location
and a booth in which to present their products to the show’s
visitors. You can choose from a wide range of booth types located
at various key areas at the exhibition hall.
Interested in being at the center of the show?
This is your opportunity to exhibit at our CENTER STAGE with
a LIVE DEMONSTRATION/PRESENTATION
ISDEF exclusively offers exhibitors the opportunity to present
their unique defence product or service at the event’s
central stage. This type of presentation will gain increased
media exposure and consequently will be significantly
promoted in all media channels covering the event.
If you are interested in gaining a unique and central exposure
for one of your company’s products or services – you are invited
to put together a special presentation or demonstration, taking
advantage of the designated central stage which will be dedicated
for this purpose only.
For example, visitors at “Israel Defence 2010” gained a
demonstration of the Bozena - Riot Control Vehicle in action.
Combat specialists and S.W.A.T. Experts done live scenes at
the show.
6

7. This year joined with Ground Forces
HLS and Safe City
Special Forces/S.W.A.T.
Police
Air
Naval
Safe City
Homeland Security
hall 13 7

8. Organizers
Sponsorships and
collaboration:
Hope to see you next year
thank you for being a part of a lovely ISDEF night
TAR IDEAL Concepts Ltd., with over two decades of representation For further information about ISDEF 2011 and direct contact to the organizer:
and development in the defence field, is organizing the ISDEF show g u y @ i s d e f. c o . i l ▪ w w w. i s d e f. c o . i l ▪ s k y p e: G u y. I s d e f
for the 5th consecutive year
Founded in 1990 by businessman Mr. Tomer Avnon, TAR Ideal Concepts
Ltd. is a registered supplier with the Israeli Ministry of Defence & Israel
Police. TAR provides training and equipment to security forces in Israel and
abroad. The company functions as a One Stop Shop providing its clients
with a full package deal in their specific professional field while representing
international manufacturers and marketing their products in Israel and globally.
ISDEF’s sales people work in close cooperation with TAR’s sales team, taking
advantage of the company’s connections and good reputation in order to
bring together the world’s top defence companies and clients.