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Today’s online landscape is growing in both sophistication and complexity. Customers now seek out businesses, products or services online and competition for that space is fierce. Retailers who have not embraced this digital reality have already begun to see business suffer and as online technology continues to evolve, the divide will only continue to grow. Even now, big box retailers, brands and highly leveraged online jewelers are encroaching on independent retailers businesses by competing in search results and sales via ecommerce, even on a local level. So, how can you compete? Simple, just start. We’ll take a look at how to start building your presence online and look at how ecommerce will impact your business in the next five years.