Blog and video on using sales funnels to create carpet cleaning advertising campaigns. For a carpet cleaning service or in this example tile & grout steam cleaning directed at homeowners. For our industry we are starting off with a cold lead, moving them to a qualifying step, confirming interest as a prospect, scheduling an estimate and finally becoming a customer.

1. Sales Funnels
How carpet cleaning businesses can create sales
funnels
Introduction
This is a quick blog on creating a sales funnel for a carpet cleaning advertising campaign
http://methodcleanbiz.com/2017/03/01/carpet-cleaning-advertising-how-to-create-a-sale
s-funnel/​. A sales funnel in advertising is taking someone by the hand step by step
through your sales process. Nowadays we mainly see the subject in internet marketing
connected with landing pages or email. We could just as easily include phone calls and
direct mail marketing to the mix also.

2. What is a sales funnel in advertising?
For a carpet cleaning service or in this example tile & grout steam cleaning directed at
homeowners. For our industry we are starting off with a cold lead, moving them to a
qualifying step, confirming interest as a prospect, scheduling an estimate and finally
becoming a customer.
Cold Lead
We start off with a cold lead, this could come from adwords, facebook, linkedin or any
number of social media platforms. Include a picture of the subject, headline and some
brief description of why someone would want to visit this page.
This advertisement is in a blog format or article about the top 10 reasons for a
homeowner to seal their grout after having it cleaned. Very hot topic for this service and
something people want to know.
Qualified Lead
The next step is qualifying this lead, whats the difference? As a lead we really do not
know anything about this visitor and want to learn more information about them. Being a
local carpet cleaning service this would be part of the qualifying process unless you want
to travel 500 miles for $200 job. Also we want to be able to follow up with them with
more information.
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3. Prospect
After qualifying we can confirm interest and move them through the funnel a little more
before making an offer. This is a great place to offer a video or demonstration of your
service and/or a testimonial. Also could just create 2 videos and send 3 days apart, first
one live demonstration of technical and 2​nd​
testimonial. We decided to make short videos
and merge both themes together into one 1 minute video.
Scheduling an Estimate
This is the close! On this final page we will use a timer based sales close to create some
urgency. A final countdown will tick off the clock directing visitors to schedule an estimate
right away to claim this special offer. One thing I will comment on this theme is make
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4. sure to keep it shorter and only use once in awhile or visitors will stop believing time
really is running out. Not a good idea to keep it running non-stop.
This was a quick blog on creating a carpet cleaning advertising using a sales funnel. I
hope you gather some ideas and contact us to start your own funnel.
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