10. Identifying a Problem
Identifying decision criteria
Allocating Weights to the Criteria
Developing Alternatives
Analyzing Alternatives
Selecting an Alternative
Implementing the Alternative
Evaluating Decision Effectiveness
26. FACTORS REQUIRING GROUP DECISION
• Involving sensitive issues
• High cost alternatives
• Involving very high risk factor
• Strategic impact
27. GROUP DECISION- ADVANTAGES
• Acceptance of group members
• Co- ordination is easier
• Communication is easier
• Existence of large alternatives
• More information can be processed
• Diversity of experience and perspectives
28. GROUP DECISION- DISADVANTAGES
• Take longer time
• Group can be indecisive
• Group can compromise
• Group can be dominated
• Group can “play games”
• Victim to Groupthink- group members
overlook other available alternatives for the
sake of complete consensus
29. HOW TO IMPROVE GROUP DECISION MAKING
• Brainstorming
• Delphi technique
34. EFFECTIVE DECISION MAKING
• Understand cultural differences
• Know when it’s time to call it quits
• Use an effective decision making process
• Build an organization that can spot the
unexpected and quickly adapt to the changed
environment