GE has used several taglines over the years to communicate its focus and initiatives: - "Progress is Our Most Important Product" from 1892 focused on progress - "Progress for People" from the 1950s emphasized progress for humanity - "We bring Good Things to Life" from 1979 highlighted innovations - "Imagination at Work" from 2005 promoted imagination and problem-solving - "Ecomagination" from 2008 aimed to deliver improved economic and environmental outcomes through innovative green technologies and solutions.

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10. in
1892.

11. “Progress is Our Most Important Product ”
“Progress for People”
“We bring Good Things to Life”

12. $

13. 3

14. In 2005, the company extended
the campaign with its next
initiative,

15. In 2006, the company leveraged
the Imagination tagline in a new
campaign called,

16. In 2008-09, GE shifted towards B2B
direction.
It moved from 11 divisions to 5 and
sold-off some of its consumer
focussed businesses, including 51% of
NBC Universal.

17. Have the different
taglines used by GE
successfully
communicated its
focus on its newer
endeavour?

19. Ecomagination is GE’s business strategy to deliver improved
economic and environmental outcomes for our customers and in
our own operations
Ecomagination drives global impact through innovative technology
solutions, partnerships and new business models as well as
convening key stakeholders to take action.
GE Ecomagination technologies and solutions in energy efficiency,
solar, storage and on-site power with our digital and financing
capabilities to help customers save 10-20% on energy costs.

20. Currently, GE is ranked 4th
and is valued at $48
billion in the Interbrand
Business Week ranking of
the
“Top 100 Global Brands”.