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Business Model Generation Canvas


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These slides were prepared to introduce the Business Model Generation Canvas to the Seattle ProductCamp and to moderate an exercise

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Business Model Generation Canvas

  1. 1. The right business modelcan be the difference betweensuccess and failure forexactly same technology orproduct. #BMGEN
  2. 2. Business Model Generation Canvas a brief review and a fun practice October 29, 2011
  3. 3. Business Model Generationis a practical, inspiringhandbook for anyonestriving to improve abusiness model – or crafta new one.
  4. 4. the exerciseLet’s create a canvas for
  5. 5. for who are we creating value? who are the most important customers? what are they needs? how much they value our services? are they willing to pay?
  6. 6. what value to we deliver to our customers? which of their needs are we satisfying? why would they choose us over others? how to we bundle and deliver these values to themNewness | Performance | Customization | Getting job done | Design | Brand/status | Price | Cost Structure | Risk reduction | Accessibility | Convenience/usability
  7. 7. how do our customers want to be reached?how do we deliver value to different customersegmentations?how do we communicate our values?when and how frequent should they bereached?which ones work best?
  8. 8. what type of relationship should we establish?what type of relationship do they expect?which ones we have established?how do we maintain it?how costly are they?
  9. 9. for what value are the they really willing to pay?what do they currently pay us or competitors?how do they prefer to pay?do different customers value our servicesdifferently?do they like to pay per transaction orrecurring?
  10. 10. what key resources do our Value Proposition require? what do we need to create value, maintain operations, reach customers, build relationships and capture revenue?Physical | Intellectual | Human | Financial
  11. 11. what key activities do ourvalue proposition require?what do we need to do to create value,maintain operations, reach customers, buildrelationships and capture revenue?
  12. 12. who are our key partners?who are the partners, suppliers and resourceproviders that we need to deliver value orperform activities?what is out strategic alliance between non-competitors?
  13. 13. what are the major costsinherent in our business model? is the business model cost driver? which resources and activities are most expensive? should we minimize costs or focus on premium value proposition?
  14. 14. Design
  15. 15. Customer Insight Them You Custo m er -Cent ric tric at ion CenOrganiz “Apple understands that consumers dont buy ‘technology’. They buy products that makes their lives easier and better”
  16. 16. empathy map Think and Feel?Hear? See? Say and Do? Pain Gain
  17. 17. empathy map Think and Feel?Hear? See? Say and Do? Pain Gain
  18. 18. Strategy
  19. 19. Business Model Environment - foresight - Key Trends- competitive analysis - - market analysis - Industry Market forces Forces Macro- Economic Forces - macro economics -
  20. 20. Thank you Shahed Khalili @shahedkhalili
  21. 21. Post session notes:the plan was to briefly cover the concept, describe the building blocks then dig deeper intothe topic as we do the was a bit ambitious to think we can complete the canvas with a group of about 30 people.the exercise didn’t workout as well as I i thought it would, however the overall feedbackabout the topic was positive and relevant.@manningsmith had a good suggestion: to randomly pick four people from the audience,preferably those with exposure to the concept, do the exercise with the small group andhave the rest of the room observe. another suggestion was to have two back-to-backsessions, the first session would be an introduction to the topic and in the following sessionform groups of 4-5 and have each group create their own canvas then compare and discuss.something to consider for next time anyone wants to do this in a ProductCamp.