A imaginary company run by us :D

3. Owners, The Plan, Values
Menu’s and pricing
Competition, Statistics, Segments , SWOT
Legislation
Location, Marketing plan

4. Johan
 The Plan
 Values
 Menu
Timo
 Legal affairs
 Segments
 Pricing and Statistics
Michael
 Marketing
 Location
Johannes
 Competition
 SWOT

6. NOT

7. 6Items MENU
Vegetarian & healthy options.

8. Special focus on young adults

9. Wide selection
Smoothy

10. Alcohol

11. Advertisement
”outside the box”
marketing ideas

12. Company’s Core
values

13. Quality
Fresh high quality ingredients
 Everything we use is Locally
produced
 Excellent Customer service

14. Passion
 100% dedicated to provide the Best
service
 Good for everyone
 for example: health conscious and vegetarian options
 Strive to continuously improve our
company

15. Environmental friendly
 Our ingredients are Local
 We do not use
Preservatives or Freeze
our food
 We Recycle our waste

16. Food

17. Drinks

19. Competitors’ price

20. Pricing Strategy

22. Excellent quality

24. 20-24
Eat the most outside
60%

25. 20-30
Eat the most outside
Alone
Couple

26. Time of the day

27. Dining habit change
Eat
even
MORE
outside

28. Saturday Eating out

30. Competition
 In Vaasa there is a wide range of different places
to spend your evening.
 We believe in that every once and a while people
like to enjoy a high quality nice burger. We offer
this.
 Closest ”rivals”

31. SWOT
Positive Negative
Strenghts Weakness
Internal
• Only "pure" burger place in
Vaasa
• Driven by 4 guys who have a lot
of experience of burgers
• High quality ingredients
• Good possibilities for
ingredients
• Owners have no experience of
owning restaurant
• A lot of competitors
• People wrongly believe that it's
not healthy food
Opportunities Threats
External
• Growing interests of local
organic food
• "Franchise" opportunities
• Nice Vasa center
• Burgers are always popular
• Could do better with soda or
beer on the side
• Several other restaurant where
you can spend your night
• The ingredients are fresh and
new, so it cannot last long
• People may not pay 20 EUR for
a burger

33. Legislation
license
610 €

34. Precondition
 Sentences
 Intoxicating Offences
 Capability of paying debts
 Neglected tax payments
 Bankruptcies.

35. Music and videos
Outdoor Service & Activities

38. Stable Income Viral Power Networking
Hangout place

39. University Student
Special Discount

40. Regular meeting place

41. Repeating customers
Goodrelationship
Specially for

43. Atmosphere

44. Accessible
communication & transportation

45. Allowance for expansion

46. Abundant supply of raw
materials
Availability of power, fuel
as well as water supply

47. High traffic
area

48. Building condition & appearance

49. Marketing Plan
 Digital engagement with customers
 Creatively marketing
 Publicity (word of mouth)
 Leverage existing relationships
 E-mail marketing
 Create website
 Local directories
 Paid advertising