2. We’re writers.
We usually write 4 or so hours a
day. When we’re in the middle of meeting
publication deadlines, we’ll write 10 or
more hours a day.
Share
Writing together lets us out Hone
time our
talents
Check out our textbooks Grow in
the
to see what we’ve been profession
up to.
3. This is our 8th edition textbook.
We began writing this book in
1981, so it’s been a part of our
lives for a long, long time.
This text
Emphasizes the writing process as
it applies to both oral and written
communication.
Provides complete coverage of
communication channels, ethics, and
technological advances.
Includes information on dispersed teams
and collaboration tools.
Shows how businesses use social media—
Twitter, Facebook, YouTube, Linkedin, and
more.
Provides before/after documents.
Addresses the needs of an evolving
workplace.
4. This text is geared toward classes in
business, professional, and workplace
communication.
The new edition will include
A chapter on ethics
A chapter on social media
Emphasis on a writing process we’ve
invented—Planning, Packaging, and
Perfecting
Focus on real people managing
communication challenges
Unique end-of-chapter activities that meet
students’ learning styles and include
degree-specific assignments
Chapters that capture today’s business and
technology trends
5. This is a hybrid text that works for
both technical and business
communication.
This shorter, cost-effective
book,
Emphasizes the writing process.
Introduces readers to workplace
communication.
Covers all major topics of professional
communication in an accessible style.
Provides real-life scenarios, including
writer’s reflections.
Prepares students for today’s business
environment, including e-mail, Web
sites, in-depth coverage of Web logs
(blogs), instant messaging, and on-
line help.
6. We are currently writing a new book entitled
Professional Writing in Today’s Workplace (Pearson,
2014 publication date).
This textbook will emphasize many of the new
technologies being used today, including
◦ Groupware for collaboration
◦ Mobile Apps
◦ Social media
◦ Texting, Iming, and Tweeting
◦ Prezi and PowerPoint
◦ The impact of mobile communications on Web design
◦ and more
7. Why We Write
Writing keeps us
Informed
Inventive
Creative
Engaged
We write to learn; we write to teach. Enjoy
our books, which we hope will improve your
communication skills and enhance your career
goals.
