Incorporating paid media with inbound marketing campaigns can get you results quickly. We look at ways to integrate paid media into your inbound marketing campaigns

1. INBOUND
MARKETING
CAMPAIGNS
WHEN TO
INTEGRATE PAID
MEDIA INTO YOUR

2. Integrate Paid Media
Inbound marketing has proved time and time again
to be effective in helping companies attract and
convert more leads. But even with a stellar
inbound marketing strategy, you may find that
some of your company’s campaigns need a little
helping hand. This is where paid media comes into
play. Integrating paid media into your marketing
campaigns can help give you just the boost you
need.
Here we discuss some of the instances when
introducing paid media can help you get better
results with your inbound marketing campaigns:
2

3. Your Company is Publishing a
New Piece of Content.
Paid media is a great way to promote your new
content. Though search engine marketing and
organic social media reach can be effective in
getting your whitepaper, case study, or other
material out to the public, paid content
distribution can amplify your exposure. By
promoting top of the funnel content with paid
media, you can reach and attract more new
leads.
3

4. You Are Running a Time-
Sensitive Marketing Campaign
Paid media is great for providing a short-term
traffic boost. This makes it ideal to incorporate into
your marketing mix when you are running a time-
sensitive campaign or promotion. For instance,
let’s say that your company is holding a webinar.
You have been promoting the webinar through
inbound tactics, but you have yet to fill all of the
empty seats. By introducing targeted paid media
into your campaign, you can quickly increase your
exposure and improve your chances of getting
more people to sign up.
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20MIN

5. Your Company Wants to Test
Lead Generation Strategies.
If your company is about to embark on a big campaign or just wants to work on improving
marketing strategy, paid media can be a great way to help you figure out what works
best. It is the quickest way to test keywords, headlines, offers, and design elements such
as fonts, colors, and images. For this reason, it can also be the most cost-effective
because it saves your company from creating content around keywords and concepts
that don’t bring in the right kinds of leads.
Most successful marketing strategies will use a combination of both paid and inbound
tactics. Even if you prefer to rely mostly on inbound marketing, it is sometimes necessary
to include paid media on certain campaigns in order to get the results you want.
Integrating paid media into your inbound marketing efforts during these opportune times
gives your company just the boost you need to take your campaigns to the next level.
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6. Website: www.sevenatoms.com
Phone: 415.513.0435
Email: info@sevenatoms.com
If you want to augment your inbound marketing campaigns with paid media, then SevenAtoms can help.
Contact us today to learn more.
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