1. Jacob Spacone
Shauna Evans
Rebeca Casterone

2. P.A.F.E.O
• Purpose: To Inform New Bodies Gym that they
have ordered home-use equipment rather than
gym-use
• Order LifeStep Model instead of DualAction
Model
• Audience: Mr. Greg Waller (Owner of New Bodies
Gym)

3. P.A.F.E.O
• Format: Email response
• Evidence:
• DualAction: Home-use; not sturdy
• LifeStep: Gym model; features listed on email
• Organization: Indirect

4. Challenges
• Scheduling Conflicts
• Writing the response using the Indirect Approach
• Determining what was the negative news
• Concerns about where to place the negative news

5. Final Response Letter
• 1. Subject line doesn’t give away negative news

6. Final Response Letter
• 2. Buffer using a polite opening

7. Final Response Letter
• 3. Understanding Customer Needs

8. Final Response Letter
• 4. Evidence • 5. Bulleted List

9. Final Response Letter
• 6. Negative News

10. Final Response Letter
• 7. Positive News & W.I.F.I.M.

11. Final Response Letter
• 8. Call to Action

12. Final Response Letter
• 9. The “You” Attitude Throughout

13. Final Response Letter
• 10. Contact Info

14. Final Response Letter
• 11. Chart