Marketing Asset Management Best Practices Report

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This deck includes top 3 reasons Top Performers use Social Media Monitoring, top 3 tactics Top Performers use to maximize investment in Social Media Monitoring, most common challenge Top Performers face with Social Media Monitoring, top 5 Performance Metrics Top Performers use to measure Social Media Monitoring.

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Marketing Asset Management Best Practices Report

  1. 1. Marketing Asset ManagementBenchmark Report<br />Key Findings Deck<br />Publication Date: 3/2011<br />1<br />
  2. 2. Insights and Best Practices from Top Performers<br />Top 3 reasons Top Performers use Marketing Asset Management<br />Top 3 tactics Top Performers use to outperform peers with Marketing Asset Management initiatives<br />Most common challenge Top Performers face with Marketing Asset Managmenet<br />Top 6 Performance Metrics Top Performers use to measure the success of Marketing Asset Management initiatives<br />2<br />What’s In This Deck?<br />
  3. 3. Increase marketing relevance and personalization<br />Provide more autonomy and control over local markets<br />Improve marketing cycle-time<br />Reasons to Implement<br />3<br />*According to Top Performers, based on 135 Qualified Survey Responses to the Q1 2011 Gleanster survey on MAM.<br />
  4. 4. Implement ongoing on processes and technologies<br />Increase communication between corporate and local marketers <br />Create standardized processes for customizing corporate collateral<br />Value Drivers<br />4<br />*According to Top Performers, based on 135 Qualified Survey Responses to the Q1 2011 Gleanster survey on MAM.<br />**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.<br />
  5. 5. Balancing the conflicting needs of local marketers and corporate marketing<br />Changing legacy processes and technologies<br />Mandating the use of a centralized tool at a local level<br />Challenges<br />5<br />*According to Top Performers, based on 135 Qualified Survey Responses to the Q1 2011 Gleanster survey on MAM.<br />**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.<br />
  6. 6. Agency spend<br />Annual revenue<br />Production cost<br />Return on Marketing Investment<br />Asset creation cycle time<br />Shipping cost<br />Performance Metrics<br />6<br />*According to Top Performers, based on 135 Qualified Survey Responses to the Q1 2011 Gleanster survey on MAM.<br />**According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.<br />
  7. 7. Download the Full Benchmark Report for Free (with complete vendor landscape)<br />7<br />http://bit.ly/f7l6N1<br />
  8. 8. List Deep Dive Titles and Related Gleansights<br />Related Research from Gleanster<br />8<br />

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