This deck includes top 3 reasons Top Performers use Social Media Monitoring, top 3 tactics Top Performers use to maximize investment in Social Media Monitoring, most common challenge Top Performers face with Social Media Monitoring, top 5 Performance Metrics Top Performers use to measure Social Media Monitoring.

1. Marketing Asset ManagementBenchmark Report Key Findings Deck Publication Date: 3/2011 1

2. Insights and Best Practices from Top Performers Top 3 reasons Top Performers use Marketing Asset Management Top 3 tactics Top Performers use to outperform peers with Marketing Asset Management initiatives Most common challenge Top Performers face with Marketing Asset Managmenet Top 6 Performance Metrics Top Performers use to measure the success of Marketing Asset Management initiatives 2 What’s In This Deck?

3. Increase marketing relevance and personalization Provide more autonomy and control over local markets Improve marketing cycle-time Reasons to Implement 3 *According to Top Performers, based on 135 Qualified Survey Responses to the Q1 2011 Gleanster survey on MAM.

4. Implement ongoing on processes and technologies Increase communication between corporate and local marketers Create standardized processes for customizing corporate collateral Value Drivers 4 *According to Top Performers, based on 135 Qualified Survey Responses to the Q1 2011 Gleanster survey on MAM. **According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.

5. Balancing the conflicting needs of local marketers and corporate marketing Changing legacy processes and technologies Mandating the use of a centralized tool at a local level Challenges 5 *According to Top Performers, based on 135 Qualified Survey Responses to the Q1 2011 Gleanster survey on MAM. **According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.

6. Agency spend Annual revenue Production cost Return on Marketing Investment Asset creation cycle time Shipping cost Performance Metrics 6 *According to Top Performers, based on 135 Qualified Survey Responses to the Q1 2011 Gleanster survey on MAM. **According to Everyone Else, shown only when a notable disparity occurs relative to Top Performers.

7. Download the Full Benchmark Report for Free (with complete vendor landscape) 7 http://bit.ly/f7l6N1

8. List Deep Dive Titles and Related Gleansights Related Research from Gleanster 8