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There are major benefits awaiting organizations that modernize their
data estate, including enhanced security and compliance, significant
cost savings, and the ability to empower employees with business
insights and advanced analytics capabilities.
reasons to
modernize your data estate
today
With an out-of-date data platform,
49%
of executives believe
that using data analytics
can help lower costs�
$3.62 million
Average cost of a data breach¹
…opening your business to potential vulnerabilities...
Some attacks can
go undetected for
up to 140 days�
The odds of your
company experiencing
a data breach are as
high as 1 in 4¹
...and falling behind without modern analytics capabilities
of executives believe that they’re losing
revenue due to missed data opportunities�
Revenue growth gained by organizations
with advanced analytics�
of data is unstructured, making it difficult
to manage and interpret�
Modernization means taking advantage of the latest
technologies to create transformational business benefits.
With Microsoft, you have the flexibility to modernize your
data estate in the way that’s right for your business:
What does it mean to modernize?
Upgrade to SQL Server 2017
Move to a database with industry-leading performance
and security—now on Windows, Linux, and Docker containers.
Modernize in the cloud
Move to Azure to get greater cost efficiencies, state-of-the-art security, and powerful
data and analytics services—with fully-managed database-as-a-service (DBaaS) solutions.
Take a hybrid approach
Deploy across on-premises and the cloud to extend your infrastructure
and improve business continuity.
3 reasons to modernize now
Reduce costs and maximize your investment
Least vulnerable of any enterprise database over last 7 years��
Encrypt data at rest and in motion with Always Encrypted
Conceal sensitive data with Dynamic Data Masking
Control access to database rows with Row-Level Security
Gain state-of-the-art, award-winning security
Solve bigger problems with advanced
business insights
Real-time operational analytics when you combine
in-memory technologies
Visualize data anywhere with Mobile BI
Scale and accelerate machine learning by pushing
intelligence to where the data lives with in-database
R and Python analytics
Modernize your data estate now and transform your business.
Leading AI innovation to discover
insights faster
Advanced machine learning
capabilities at your fingertips
Meet a broad set of international
and industry-specific compliance regulations
Continuous security-health monitoring
across Azure, on-premises, and public clouds
Scale up or down quickly with
pay-as-you-go, consumption-
based pricing and reduce licensing
and hardware costs
50% of businesses reported reaching ROI
at a faster rate with cloud applications⁹
Optimize costs for database workloads
with different VM sizes
75% lower costs on software licenses
with Azure��
33%
93%
80%
As support ends, your organization
may fail to meet compliance standards
and industry regulations
Support for SQL Server 2005 has ended, and extended
support for SQL Server 2008 and SQL Server 2008 R2 will
end on July 9, 2019.
Without support, organizations risk non-compliance with
industry regulations, such as the General Data Protection
Regulation (GDPR), and will not receive critical security
patches, leaving their data unprotected.
SQL Server 2017 Microsoft Azure
#1 database in Online Transaction Processing (OLTP)
price/performance⁶
Unmatched Total Cost of Ownership (TCO)
with everything built in�
Get a comprehensive solution at one-fifth the cost
of other self-service solutions with comprehensive BI�
Reduce costs and create efficiencies with faster
transactions with In-Memory OLTP and up to 100x
faster analytics with in-memory Columnstore
Cut productivity losses and speed query
performance without tuning using Adaptive Query
Processing
SQL Server 2017 Microsoft Azure
SQL Server 2017 Microsoft Azure
For a median Fortune 1000 company,
a 10% increase in usability and accessibility
to data means significant boosts in
productivity and sales�
you could be missing out on game-changing cost benefits...
Usability of data translates to an
increase of $2.01 billion in total
revenue per year�
Accessibility to data translates
to an additional $65.67 million
in net income per year�
© 2018 Microsoft Corporation. All rights reserved. This document is provided “as-is.” Information and views expressed in this document, including URL and other Internet Web site
references, may change without notice. You bear the risk of using it. This document does not provide you with any legal rights to any intellectual property in any Microsoft product.
You may copy and use this document for your internal, reference purposes. You may modify this document for your internal, reference purposes.
Sources
¹ 2017, Ponemon Cost of Data Breach Study, ² 2016 State of Enterprise Data Quality, Blazent and 451 Research, ³ Measuring the Business Impacts of Effective Data, University of Austin,
commissioned by Sybase, ⁴ 7 Steps to a Holistic Security Strategy, Microsoft, ⁵ The Chartered Institute for IT, ⁶ Benchmark Status Report, TCP, ⁷ SQL Server 2017 on Linux: Top Six Reasons
Companies Make the Move, Microsoft, ⁸ Microsoft, ⁹ DC Velocity, ¹⁰ Azure Cost Savings, Microsoft, ¹¹ National Institute of Standards Technology

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3 reasons to modernize your data estate

  • 1. 3 1 2 3 3 2 1 There are major benefits awaiting organizations that modernize their data estate, including enhanced security and compliance, significant cost savings, and the ability to empower employees with business insights and advanced analytics capabilities. reasons to modernize your data estate today With an out-of-date data platform, 49% of executives believe that using data analytics can help lower costs� $3.62 million Average cost of a data breach¹ …opening your business to potential vulnerabilities... Some attacks can go undetected for up to 140 days� The odds of your company experiencing a data breach are as high as 1 in 4¹ ...and falling behind without modern analytics capabilities of executives believe that they’re losing revenue due to missed data opportunities� Revenue growth gained by organizations with advanced analytics� of data is unstructured, making it difficult to manage and interpret� Modernization means taking advantage of the latest technologies to create transformational business benefits. With Microsoft, you have the flexibility to modernize your data estate in the way that’s right for your business: What does it mean to modernize? Upgrade to SQL Server 2017 Move to a database with industry-leading performance and security—now on Windows, Linux, and Docker containers. Modernize in the cloud Move to Azure to get greater cost efficiencies, state-of-the-art security, and powerful data and analytics services—with fully-managed database-as-a-service (DBaaS) solutions. Take a hybrid approach Deploy across on-premises and the cloud to extend your infrastructure and improve business continuity. 3 reasons to modernize now Reduce costs and maximize your investment Least vulnerable of any enterprise database over last 7 years�� Encrypt data at rest and in motion with Always Encrypted Conceal sensitive data with Dynamic Data Masking Control access to database rows with Row-Level Security Gain state-of-the-art, award-winning security Solve bigger problems with advanced business insights Real-time operational analytics when you combine in-memory technologies Visualize data anywhere with Mobile BI Scale and accelerate machine learning by pushing intelligence to where the data lives with in-database R and Python analytics Modernize your data estate now and transform your business. Leading AI innovation to discover insights faster Advanced machine learning capabilities at your fingertips Meet a broad set of international and industry-specific compliance regulations Continuous security-health monitoring across Azure, on-premises, and public clouds Scale up or down quickly with pay-as-you-go, consumption- based pricing and reduce licensing and hardware costs 50% of businesses reported reaching ROI at a faster rate with cloud applications⁹ Optimize costs for database workloads with different VM sizes 75% lower costs on software licenses with Azure�� 33% 93% 80% As support ends, your organization may fail to meet compliance standards and industry regulations Support for SQL Server 2005 has ended, and extended support for SQL Server 2008 and SQL Server 2008 R2 will end on July 9, 2019. Without support, organizations risk non-compliance with industry regulations, such as the General Data Protection Regulation (GDPR), and will not receive critical security patches, leaving their data unprotected. SQL Server 2017 Microsoft Azure #1 database in Online Transaction Processing (OLTP) price/performance⁶ Unmatched Total Cost of Ownership (TCO) with everything built in� Get a comprehensive solution at one-fifth the cost of other self-service solutions with comprehensive BI� Reduce costs and create efficiencies with faster transactions with In-Memory OLTP and up to 100x faster analytics with in-memory Columnstore Cut productivity losses and speed query performance without tuning using Adaptive Query Processing SQL Server 2017 Microsoft Azure SQL Server 2017 Microsoft Azure For a median Fortune 1000 company, a 10% increase in usability and accessibility to data means significant boosts in productivity and sales� you could be missing out on game-changing cost benefits... Usability of data translates to an increase of $2.01 billion in total revenue per year� Accessibility to data translates to an additional $65.67 million in net income per year� © 2018 Microsoft Corporation. All rights reserved. This document is provided “as-is.” Information and views expressed in this document, including URL and other Internet Web site references, may change without notice. You bear the risk of using it. This document does not provide you with any legal rights to any intellectual property in any Microsoft product. You may copy and use this document for your internal, reference purposes. You may modify this document for your internal, reference purposes. Sources ¹ 2017, Ponemon Cost of Data Breach Study, ² 2016 State of Enterprise Data Quality, Blazent and 451 Research, ³ Measuring the Business Impacts of Effective Data, University of Austin, commissioned by Sybase, ⁴ 7 Steps to a Holistic Security Strategy, Microsoft, ⁵ The Chartered Institute for IT, ⁶ Benchmark Status Report, TCP, ⁷ SQL Server 2017 on Linux: Top Six Reasons Companies Make the Move, Microsoft, ⁸ Microsoft, ⁹ DC Velocity, ¹⁰ Azure Cost Savings, Microsoft, ¹¹ National Institute of Standards Technology