2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
This video by Simplilearn will explain to you Introduction to C Programming Language. Introduction to C Programming Language Tutorial For Beginners will explain to you the C language's history, C's importance, its features, real-world applications, and some of its advantages and disadvantages.
00:00 Introduction to C
1:42-History of C language
Dennis Ritchie, a computer scientist, could identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
2:48-Importance and unraveling the powerful capabilities of C,
The widespread use of C started to take over the IT industry. Unraveling the potential of C, the designers began to discover new possibilities that led them to focus on the big picture.
3:56-C's cutting-edge features
The designers at Bell Laboratories ensured that their programming language solved the issues with B and BCPL and the ones they had foreseen.
6:35-The popular real-world applications of C
-UNIX operating system
-google file system
-Mozilla
-Graphical user interface
8:30-The advantages and disadvantages of C
10:34-The popular IT companies and their domains that employ C
· MasterCard
· IBM
· Flipkart
· Dell
· Twitter
· GitHub and twitch
11:09-First c program.
🔥 Explore our FREE courses with completion certificates: https://www.simplilearn.com/skillup-f...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the C++ Programming training videos: https://www.youtube.com/playlist?list...
#IntroductiontoCProgrammingLanguage #CLanguage #CProgramming #CProgram #CProgrammingLanguage #LearnCProgramming #HowToCodeInCForBeginners #CTutorialForBeginners #LearnCProgramming #Simplilearn
Dennis Ritchie, a computer scientist, was able to identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
✅What is C++ Programming?
C++ is an enhanced and extended version of C programming language, developed by Bjarne Stroustrup in 1979 as part of his Ph.D. project. Bjarne developed what he called ‘C with Classes’ (later renamed C++) because he felt limited by the existing programming languages that were not ideal for large scale projects. He used C to build what he wanted because C was already a general-purpose language that was efficient and fast in its operations.
✅C++ Career Prospects:
With just C++ programming expertise, you will have excellent job opportunities, salaries, and career prospects. However, for a career based on programming languages such as Java and Python (which are in more demand than C++) or for careers based on front-end, back-end, and full-stack
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
This video by Simplilearn will explain to you Introduction to C Programming Language. Introduction to C Programming Language Tutorial For Beginners will explain to you the C language's history, C's importance, its features, real-world applications, and some of its advantages and disadvantages.
00:00 Introduction to C
1:42-History of C language
Dennis Ritchie, a computer scientist, could identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
2:48-Importance and unraveling the powerful capabilities of C,
The widespread use of C started to take over the IT industry. Unraveling the potential of C, the designers began to discover new possibilities that led them to focus on the big picture.
3:56-C's cutting-edge features
The designers at Bell Laboratories ensured that their programming language solved the issues with B and BCPL and the ones they had foreseen.
6:35-The popular real-world applications of C
-UNIX operating system
-google file system
-Mozilla
-Graphical user interface
8:30-The advantages and disadvantages of C
10:34-The popular IT companies and their domains that employ C
· MasterCard
· IBM
· Flipkart
· Dell
· Twitter
· GitHub and twitch
11:09-First c program.
🔥 Explore our FREE courses with completion certificates: https://www.simplilearn.com/skillup-f...
✅Subscribe to our Channel to learn more about the top Technologies: https://bit.ly/2VT4WtH
⏩ Check out the C++ Programming training videos: https://www.youtube.com/playlist?list...
#IntroductiontoCProgrammingLanguage #CLanguage #CProgramming #CProgram #CProgrammingLanguage #LearnCProgramming #HowToCodeInCForBeginners #CTutorialForBeginners #LearnCProgramming #Simplilearn
Dennis Ritchie, a computer scientist, was able to identify the gaps and tap out the best features from both B and BCPL languages to invent a new hybrid.
Hence, C was born in 1972 at Bell Laboratories. A remarkably simple and highly readable programming language resulted in groundbreaking advancements in the IT industry.
✅What is C++ Programming?
C++ is an enhanced and extended version of C programming language, developed by Bjarne Stroustrup in 1979 as part of his Ph.D. project. Bjarne developed what he called ‘C with Classes’ (later renamed C++) because he felt limited by the existing programming languages that were not ideal for large scale projects. He used C to build what he wanted because C was already a general-purpose language that was efficient and fast in its operations.
✅C++ Career Prospects:
With just C++ programming expertise, you will have excellent job opportunities, salaries, and career prospects. However, for a career based on programming languages such as Java and Python (which are in more demand than C++) or for careers based on front-end, back-end, and full-stack
1. Diese Wachstums-Champions setzen auf KlickTipp:
Menschen erreichen. 100 Prozent DSGVO-konform.
Erstelle schnell (automatisierte)
Vermarkte Dein Wissen unabhängig von Google & Co., verkaufe und vermittle
lukrative Produkte und aktiviere Deine Kunden, Deine Angebote zu nutzen. Bist Du
bereit für mehr Wachstum?
oder
Kostenfreie Beratung
Welches Paket passt zu mir?
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2. Echte KlickTipp-Kunden
Echte Erfolgsgeschichten
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Agenturen
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Kölner Arzt begeistert Patienten &
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UNTERNEHMENSBERATER
Unternehmensberater mit 321.150 €
Umsatzplus in 8 Monaten
SOFTWARE & IT
Software-Schmiede mit 107 %
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3. Autohaus immun gegen
Fachkräftemangel
20-jähriger Coach erzielt 136.297
€ Gewinnzuwachs
Consultants
Consultant verblüfft mit
fünfstelligen automatisierten
Nebeneinkünften
Dezentrale Energiesysteme
Absatzplus: 300 zusätzliche
Photovoltaikanlagen in 6 Monaten
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Stadtwerke verdoppeln Wachstum
Eventbranche
Event-Dienstleister mit 101.265 €
Umsatzplus
Fitness-Studios
Dresdner Fitness-Studio mit 8.900
% mehr Kundenanfragen
Fotografie & Film
Fotograf automatisiert
Neukundengespräche
Franchising
Franchisegeber zieht der
Konkurrenz davon
Getränke & Nahrungsmittel
Thomas Henry gewinnt prickelnde
Top-Talente
Handwerk: Terrassenbau
Terrassenbauer mit
Auftragsabwicklung auf NASA-
Niveau
Handwerk: Tischler
Als Tischlermeister vom
Dauerstress zur 3-Tage-Woche
Immobilienmakler
Immobilienmakler wächst trotz
Branchenkrise
Info-Marketer
Schweizer Info-Marketer skaliert
exponentiell
Ingenieurbüros
Ingenieure räumen Großaufträge
ab
Landwirte
Landwirt automatisiert
Direktvertrieb
Maschinen- und Anlagenbau Online-Kongressveranstalter
4. Schwäbischer Maschinenbauer
reißt alle Vertriebsrekorde
Österreichischer Arzt
revolutioniert Brustkrebs-
Nachsorge
Sachverständige
Kfz-Sachverständiger erstellt
Gutachten in Lichtgeschwindigkeit
Seminar-Anbieter
Bayerischer Vertriebstrainer
wirbelt Seminar-Branche auf
Software & IT
Software-Schmiede mit 107 %
Umsatzplus
Speaker
Speaker gewinnt während Vortrag
von 65% des Publikums
Kontaktdaten
Steuerberater
Steuerberater katapultiert
Beratungsumsatz auf 750.000 €
Therapeuten
Therapeut hilft 200 % mehr
Menschen
Trainer
Trainer plötzlich ständig
ausgebucht
Unternehmensberater
Unternehmensberater mit 321.150
€ Umsatzplus in 8 Monaten
Verbände, Vereine & NGOs
Unternehmerverband besiegt
Fachkräftemangel
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So automatisiert Deutschlands
bekanntester Verkaufstrainer
Versicherungsbranche
Versicherungsmakler erfindet
nervenschonendes Einlernen
KlickTipp Drag-and-drop E-Mail-Builder:
Unwiderstehliche, mobile-responsive
5. Unwiderstehliche, mobile-responsive
E-Mails und Newsletter.
Spare Zeit und Kosten, indem Du moderne und intuitive Tools wie z.B. 350
professionell gestaltete E-Mail-Designvorlagen, 500.000 Stock Photos, einen
integrierten Bildeditor oder dynamische E-Mail-Inhalte nutzt. Hole mit A/B
Splittests das Maximum aus Deinen E-Mail-Kampagnen heraus.
Inspiriere und überzeuge Deine Kunden noch heute gewinnbringend per
„Knopfdruck“ mit authentisch personalisierten E-Mails:
Mehr erfahren
6. Tschüss, E-Mail-Listen-Kuddelmuddel!
Sie haben wichtigeres zu tun, als die Daten derselben Kontakte mühselig in unzähligen
E-Mail-Listen zu pflegen. Stattdessen wollen Sie ohne technische Klimmzüge jene
Personen identifizieren, die sich aufrichtig für Ihre Botschaft interessieren. Idealerweise
wollen Sie auch Ihre Beziehungspflege automatisieren und somit Ihre Kundenbindung
steigern.
Die so genannten E-Mail-Listen, Verteiler oder auch Empfängergruppen werden diesen
Anforderungen in keiner Weise gerecht. Aus diesem Grund sind wir einen
wegweisenden Schritt gegangen. Wir haben E-Mail-Listen mit Tags ersetzt und
dadurch das Cloud- und das Tagging-Prinzip im E-Mail-Marketing eingeführt. Denn E-
7. dadurch das Cloud- und das Tagging-Prinzip im E-Mail-Marketing eingeführt. Denn E-
Mail-Marketing mit Tagging ist nicht nur einfach, zuverlässig und revolutionär. Sondern
vor allem exakt. Unglaublich exakt.
Tags. Virtuelle Anhängeschilder statt Listen-Chaos
Tags sind Schlagwörter, mit denen Sie Ihre Kontakte charakterisieren. Stellen Sie sich
Tags wie kleine Anhängeschilder vor, die Sie virtuell an Ihre Kontakte anheften. Statt Ihre
Newsletter-Abonnenten, Ihre Kunden und Ihre Affiliates in unterschiedliche E-Mail-
Listen einzutragen, markiert KlickTipp sie beispielsweise mit den Tags „Newsletter“,
„Kunde“ oder „Affiliate“. Das verschafft Ihnen enorme Vorteile in der Kontaktpflege,
Datenklarheit und Zielgruppensegmentierung.
8. SmartTags. KlickTipp lernt mit
KlickTipp setzt für Sie vollautomatisch E-Mail-basierte Tags – sogenannte SmartTags.
Hierzu gehören die Tags „E-Mail gesendet“, „E-Mail geöffnet“ und „E-Mail geklickt“. So
lernt KlickTipp Ihre Kontakte mit jeder versendeten E-Mail besser kennen. Damit ist
KlickTipp die erste lernende E-Mail-Marketing-Lösung. Je früher Sie KlickTipp
einsetzen, desto größer ist der Informationsvorsprung gegenüber Ihren Konkurrenten.
Willkommene E-Mails. Dank laserscharfer Selektion
Was in listenbasierten E-Mail-Marketing-Systemen unmöglich ist, ist bei KlickTipp
selbstverständlich. Denn mit KlickTipp können Sie treffsicher Personen selektieren, die
ein bestimmtes Tag haben – oder eben nicht haben. Dadurch unterscheiden Sie mit
einem Wimpernschlag nach für Sie relevanten Auswahlkriterien wie beispielsweise
Vegetarier versus Fleischesser, männlich versus weiblich beziehungsweise Kunden
versus potenzielle Kunden.
Dank SmartTags können Sie Ihre Kontakte sogar aufgrund deren E-Mail-Verhaltens
selektieren. Bestimmen Sie im Handumdrehen Empfänger, die Ihre letzte E-Mail zwar
geöffnet, jedoch nicht auf den Link zur Landingpage geklickt haben. Oder Personen, die
keinen der letzten zehn Newsletter geöffnet haben. Selbstverständlich können Sie
SmartTags beliebig mit Tags kombinieren. Und so mit der Genauigkeit eines
Elektronenmikroskops selektieren.
9. Pakete & Preise
KlickTipp ContactCloud
Jeder einzelne Kontakt kommt groß raus
Bei der Entwicklung der KlickTipp ContactCloud begannen wir mit einem weißen Blatt
Papier. So konnten wir etwas radikal Neues und völlig Anderes erschaffen. Eine
Adressverwaltung – so einfach und doch so leistungsstark. Eine Adressverwaltung für
die Zukunft, von der Sie schon heute profitieren.
Alle Kontakte an einem Ort
Ihre Zeit ist kostbar. Deshalb befinden sich Ihre Kontakte bei KlickTipp an einem Ort: in
der KlickTipp ContactCloud. Was Sie auch machen, Sie merken den Unterschied. Sie
finden und bearbeiten Ihre Kontakte blitzschnell. Alle Informationen sind stets auf dem
aktuellsten Stand. Nie wieder müssen Sie dieselben Kontakte in unterschiedlichen E-
Mail-Listen pflegen. So vermeidet KlickTipp überflüssigen Pflegeaufwand und
Fehlerquellen von Vornherein.
10.
11. Individuell erweiterbar. Beliebig kombinierbar
Erweitern Sie Ihre persönliche ContactCloud individuell. Docken Sie Ihre ContactCloud
mithilfe unserer API-Schnittstelle an jedes denkbare Fremdsystem an. Dadurch
gelangen Ihre Kontakte einfacher als jemals zuvor in Ihre ContactCloud. Wo Sie alle
Informationen für Ihre E-Mails nutzen können.
Pakete & Preise
Professionelle Newsletter
Wirkungsvoller kommunizieren
Mit KlickTipp können Sie nicht nur neue Kunden gewinnen, sondern auch viel besser mit
Bestandskunden, Seminarteilnehmern, Patienten oder Vereinsmitgliedern
kommunizieren. Dank des Taggings erreichen Sie exakt jene Personen, die sich
aufrichtig für Ihre Botschaften interessieren. Dadurch entsteht eine vertrauensvolle
Beziehung, von der Sie und Ihre Empfänger langfristig profitieren. Nicht nur Ihre Leser,
auch Sie werden es lieben.
Mit Newslettern erreichen Sie Ihre Zielgruppe jederzeit per „Knopfdruck“. Deshalb sind
Newsletter eine hochwertige und darüber hinaus absolut krisensichere
12. Newsletter eine hochwertige und darüber hinaus absolut krisensichere
Besucherquelle.
Mit KlickTipp erstellen Sie innerhalb von Minuten eindrucksvolle Newsletter. Mit nur
einem Mausklick fügen Sie Informationen aus der ContactCloud dynamisch in Ihre E-
Mails ein. Deutsche Umlaute werden auf allen Endgeräten und in allen E-Mail-
Programmen korrekt dargestellt. Durch die Selektion mit Tags bestimmen Sie Ihre
Zielgruppe haargenau. Außerdem können Sie Ihre Newsletter im Voraus in das System
einstellen. KlickTipp versendet Ihre Newsletter zuverlässig zum festgelegten Zeitpunkt.
Selbst wenn Sie im Urlaub sind.
Follow-up-E-Mails
KlickTipp bleibt am Ball
Follow-up-E-Mails – oft auch Autoresponder oder Triggermails genannt – sind
aktionsbasierte E-Mails. Mit diesem Instrument können Sie den Versand von
wiederkehrenden E-Mails automatisieren. Follow-up-E-Mails sind hervorragend dazu
geeignet, überzeugende Inhalte in einer Serie von aufeinander aufbauenden E-Mails zu
präsentieren.
Pakete & Preise
13. Einmal aufgesetzt, immer verfügbar
Nach dem erstmaligen Set-up brauchen Sie nicht mehr an Ihre Follow-up-E-Mails zu
denken. Denn KlickTipp versendet Ihre E-Mails zuverlässig 24 Stunden am Tag, 365
Tage im Jahr. Der Versandzeitpunkt wird für jeden einzelnen Empfänger individuell
berechnet. Dadurch erreichen Ihre E-Mails die richtigen Menschen zur richtigen Zeit.
Die Relevanz Ihrer E-Mails ist bemerkenswert hoch. Genauso wie Ihre Öffnungs- und
Klickraten.
KlickTipp Galaxy. E-Mail-Serien übersichtlich und verständlich
In der KlickTipp Galaxy werden Follow-up-E-Mails übersichtlich dargestellt. Dadurch
erkennen Sie die Abhängigkeiten Ihrer Follow-up-E-Mails auf einen Blick. Wenn Sie
einzelne E-Mail-Serien im Detail analysieren wollen, dann filtern Sie einfach nach dem
Start-Tag. So wissen Sie sofort, wo Sie anknüpfen müssen, wenn Sie eine E-Mail-Serie
erweitern wollen.
Mit nützlichen Inhalten Vertrauen gewinnen
Dank Follow-up-E-Mails können Vereine ihren Mitgliedern in einer E-Mail-Serie
Aktivitäten vorstellen und so mehr Leben in den Klub bringen. Seminarleiter können
automatisiert Seminarunterlagen verschicken und ihre Teilnehmer so für
Folgeseminare begeistern. Und Heilpraktiker können ihre Patienten nach der
Behandlung automatisch mit wertvollen Gesundheitstipps unterstützen oder einige Zeit
nach der letzten Untersuchung automatisch an die Nachuntersuchung erinnern.
Beeindrucken Sie Ihre Zielgruppe mit Ihrem Know-How und positionieren Sie sich so als
Ansprechpartner mit hoher Glaubwürdigkeit.
14. Pakete & Preise
E-Mail Analytics
Messbarer Erfolg
Ein gutes E-Mail-Analytics-Tool sollte auf einen Blick das wirklich Wesentliche zeigen.
Unsere E-Mail-Statistiken werden dieser Anforderung in jeder Hinsicht gerecht. Denn
für jede E-Mail werden die wichtigsten Erfolgskennzahlen wie Öffnungen, Klicks,
Austragungen, Bounces, Browser-Ansichten etc. in übersichtlichen Charts dargestellt.
SmartTags offenbaren sogar Empfänger, die Ihre E-Mail geöffnet (oder nicht geöffnet)
beziehungsweise die in Ihrer E-Mail auf einen Link geklickt (oder nicht geklickt) haben.
So wissen Sie jederzeit, welche Ihrer E-Mails Resultate bringen. Und auch, wo noch
Potenzial schlummert.
Pakete & Preise
Richtungs-
15. weisendes Splittesting
Holt das Maximum heraus
Haben Sie schon einmal einen Newsletter erstellt und sich gefragt, welche Betreffzeile
wohl Ihre Adressaten ganz besonders neugierig machen würde? Oder waren Sie schon
einmal mit jemandem uneinig darüber, wie eingebettete Bilder auf die Leser Ihrer E-
Mails wirken würden? E-Mail-Splittests geben auf diese Fragen verlässliche Antworten.
Denn mit E-Mail-Splittests können Sie unterschiedliche Varianten Ihrer E-Mail
gegeneinander antreten lassen.
Nehmen wir an, Sie möchten zwei unterschiedliche Betreffzeilen testen. Dazu
bestimmen Sie zunächst einen kleinen Teil Ihrer Kontakte für Ihren Splittest (z.B. 20
Prozent). Außerdem legen Sie fest, wie lange der Splittest dauern soll (z.B. zwei
Stunden). Schließlich duplizieren Sie Ihre E-Mail und ändern in der zweiten Variante die
Betreffzeile. Der Versand läuft dann wie folgt ab:
16. Splittesting bei Follow-up-E-Mails. Nur bei KlickTipp
KlickTipp ist nach unserem Kenntnisstand noch immer die einzige E-Mail-Marketing-
Lösung, mit der Sie Follow-up-E-Mails splittesten können. Damit eröffnet Ihnen
KlickTipp ungeahnte Möglichkeiten, Ihre Verkaufsfunnel strategisch zu optimieren. Und
im Unterschied zu einer Strategie, die ausschließlich auf das Kaufen von Besuchern
KlickTipp wählt zwei Mal zehn Prozent Ihrer 10.000 Kontakte zufällig aus.
An die ersten 1.000 Kontakte sendet KlickTipp die erste E-Mail-Variante mit der
Betreffzeile „Jetzt 10 € Gutschein sichern“. Die verbleibenden 1.000 Kontakte erhalten
die zweite Variante mit der Betreffzeile „Nur heute: 10 € Gutschein sichern“.
Zwei Stunden nachdem diese beiden E-Mails verschickt worden sind, zählt KlickTipp
die Klicks der beiden E-Mail-Varianten zusammen. Die erste Variante erreicht mehr
Klicks und deshalb auch mehr Umsatz.
KlickTipp sendet die Gewinner-Variante automatisch an die verbleibenden 8.000
Kontakte.
Mit E-Mail-Splittesting erreichen Sie somit bei gleich bleibender Empfängerzahl
messbar bessere Resultate – deutlich mehr Klicks und damit auch deutlich mehr
Umsatz.
17. im Unterschied zu einer Strategie, die ausschließlich auf das Kaufen von Besuchern
setzt, brauchen Sie dank Splittesting für höhere Umsätze nicht mehr fortlaufend höhere
Marketing-Budgets einzusetzen. Stattdessen haben Sie lediglich einen einmaligen
Optimierungsaufwand. So konvertieren Ihre E-Mails dauerhaft auf höherem Niveau und
erzielen für Sie nachhaltige Resultate – und das ohne zusätzliche
Werbeschaltungskosten.
Aufgrund dieser Vorteile setzen erfolgreiche Web-Unternehmen konsequent E-Mail-
Splittesting ein. So hat zuletzt die „2013 Adobe Digital Marketing Survey“ gezeigt:
Unternehmen, die E-Mail-Splittesting betreiben, profitieren regelmäßig von massiv
höheren Konversionsraten und damit enormen Wettbewerbsvorteilen. Nutzen auch Sie
diese schlagkräftige Funktion für Ihr E-Mail-Marketing. Damit auch Ihre E-Mails für Sie
das Maximum herausholen.
Pakete & Preise
Facebook Listbuilding
Ihr Vertrauens-Booster
Mit über einer Milliarde Usern und mehreren Hundert Millionen täglich aktiven Nutzern
deckt facebook die breiteste Altersspanne aller Social Networking Plattformen ab.
Aufgrund seiner hochaktiven Userschaft und unvergleichlichen Marktdurchdringung in
allen relevanten Käuferschichten und -demographien eröffnen sich auf facebook
erstaunliche Möglichkeiten. Gerade das Zusammenspiel von facebook und E-Mail-
Marketing birgt enormes Potential.
facebook-Fanpages. Vertrauensaufbau in einer vertrauten Umgebung
Möchten Sie zu Ihren Zielgruppen eine vertrauensvolle Beziehung aufbauen? Mit der
facebook-Opt-in-Fanpage von KlickTipp fangen Sie gleich beim ersten Kontakt damit
an. So beginnt diese essentielle Beziehung in einer entspannten, freundschaftlichen
Umgebung – facebook. Dort können potentielle Kunden abgeholt und mithilfe von E-
Mail-Marketing für eine nachhaltige und lukrative Kundenbeziehung gewonnen werden.
18. facebook-Button. Es heißt nicht zufällig „Listbuilding“
Der facebook-Button ist in jeder Hinsicht wegweisend. Er sieht nicht nur chic aus,
sondern konvertiert vor allem überdurchschnittlich gut. Sie können ihn auf Ihrer Website
oder auf Ihrer facebook-Opt-in-Seite einfügen. Ihre Besucher klicken auf den Button
und bestätigen ihre Eintragung mit nur einem Mausklick direkt im Anschluss in
facebook. Im Unterschied zum klassischen Double-Opt-in-Prozess tragen sich Ihre
Kontakte so ohne Unterbrechung und in einem Zuge in Ihre ContactCloud ein. Dieser
bahnbrechend einfache Eintragungsprozess treibt Ihre Empfängerzahl in ungeahnte
Höhen.
KlickTipp hat dieses Potential für seine Kunden erkannt und eine einmalige Integration zu
facebook geschaffen. Erstellen Sie in Ihrem KlickTipp-Benutzerkonto im Handumdrehen
eine Opt-in-Seite in facebook. Dort können sich Ihre Besucher dank unseres facebook-
Buttons mit nur zwei Mausklicks in Ihre ContactCloud eintragen. Sie profitieren außerdem
von der einmaligen Domain Authority von facebook. Weshalb Ihre facebook Opt-in-Seite
an prominenter Stelle in den Suchmaschinen zu finden sein wird.
Die Kombination aus facebook und E-Mail-Marketing entfaltet schier grenzenlose
Möglichkeiten für Ihre Kundenakquise. Vervielfachen Sie Ihre täglichen neuen Leads.
Bauen Sie zu ihnen eine vertrauensvolle, lukrative Kundenbeziehung auf. Damit Ihr
Marketing künftig in einer völlig neuen Liga spielt.
19. Dank der nahtlosen Integration erhalten Sie nicht nur Vorname, Nachname und
Geschlecht, sondern auch diejenige E-Mail-Adresse, die Ihre Abonnenten für den
Austausch mit ihren Freunden auf facebook nutzen. So gelangen Ihre E-Mails künftig in
die richtigen Posteingänge. Wo sie auch gelesen werden.
Pakete & Preise
PerformBuilder
Verlockende Anmeldeformulare. Im Handumdrehen erstellt
Wir glauben, dass es selbst für Einsteiger kinderleicht sein sollte, mit wenigen Klicks ein
top-konvertierendes Anmeldeformular zu erstellen. Deshalb ist unser PerformBuilder
das einfachste Tool für phänomenale Listbuilding-Formulare.
In das Design unserer Vorlagen ist das Know-How von unzähligen Splittests
eingeflossen. Jedes einzelne Element haben wir konsequent optimiert. Ein Beispiel
dafür ist unser Leserzähler, mit dem Sie den „Herdentrieb“ Ihrer Besucher gezielt
nutzen. So profitieren Sie sofort von herausragenden Eintragungsraten. Spitzen-
Performance eben.
20. Pakete & Preise
Nahtlose Integrationen
Hier kommt Power zu Power
Unsere Entwickler arbeiten kontinuierlich an hocheffektiven Integrationen. Stetig bauen
wir unseren technologischen Vorsprung weiter aus. So erweitert sich ohne Ihr Zutun Ihr
Marketing-Arsenal um neue, schlagkräftige Instrumente.
21. Kunden sofort erreichen. Mit Schnittstellen zu Zahlungsanbietern
Ihre Kundenadressen sind einer Ihrer kostbarsten Wertgegenstände. Mit den
tadellosen Anbindungen an die gängigsten Zahlungsanbieter wie beispielsweise
PayPal, Share-It!, DigiStore24, AffiliCon oder CleverBridge sammeln Sie Ihre
Kundendaten vollautomatisiert an einem Ort. Denn nach dem Kauf Ihres Produkts
gelangen die Kundendaten ohne Umwege in Ihre ContactCloud. Dort können Sie Ihre
Kunden nach Ihren Wünschen mit Tags versehen. So können Sie nahtlos Kontakt mit
Ihren Neu- und Bestandskunden mittels Follow-up-E-Mails aufnehmen. Was sich für Sie
wieder und wieder auszahlen wird.
Pakete & Preise
Hochoptimierte Mailserver
Exzellente Zustellraten und Rechtssicherheit
Als KlickTipp-Kunde genießen Sie auch im E-Mail-Marketing ein sehr hohes Ansehen –
ohne sich dafür mit technischen Details auseinandersetzen zu müssen. KlickTipp
verteilt Ihre E-Mails gleichmäßig auf mehrere Dutzend Mailserver, die sich auf dem
allerneuesten technischen Stand befinden. Fallback-Relay, Feedback-Loops, globales
Effektive Landingpages in Minuten
Lernen Sie die ultimativen Landingpage-Tools kennen. Und wenn wir „ultimativ“ sagen,
dann meinen wir das auch. Ausgerüstet mit sofort einsetzbaren Integrationen zu
Speedlauncher, LeadPages, DigiMember und OptimizePress erstellen Sie in Windeseile
beeindruckende Landingpages mit bemerkenswert hohen Eintragungsraten. Ihre
Landingpage gewinnt für Sie rund um die Uhr neue Interessenten. Die Sie mithilfe von
Follow-up-E-Mails automatisch in neue Kunden verwandeln. Und in Ihrer neuen Freizeit
können Sie den Aktivitäten nachgehen, die Sie lieben – und den Rest ignorieren.
22. allerneuesten technischen Stand befinden. Fallback-Relay, Feedback-Loops, globales
Bounce-Management, List-Unsubscribe, User-Whitelisting, E-Mail-Authentifizierung
nach SPF, SenderID, DKIM und DomainKeys – das sind nur einige der Dinge, die wir auf
unseren Mailservern umgesetzt haben.
Aufgrund dieser enormen technischen Anstrengungen und unserer Zertifizierung durch
die Certified Senders Alliance (CSA) hat KlickTipp bei den Internet Service Providern
eine exzellente Reputation. Bei senderscore.org erreichen unsere Mailserver zwischen
98 und 100 (von 100 möglichen) Punkten. Damit liegt KlickTipp weit über dem
Durchschnitt von 33,24 Punkten in Deutschland beziehungsweise 25,96 Punkten
weltweit (Quelle: The 2012 Return Path Sender Score™ Benchmark Report). Deshalb
gelangen Ihre E-Mails ohne Umwege direkt in die Posteingangsfächer Ihrer Adressaten.
Und weil KlickTipp ausnahmslos auf das Double-Opt-in-Verfahren setzt, ist Ihr E-Mail-
Marketing darüber hinaus auch rechtssicher.
Pakete & Preise
KlickTipp ist einfach einfach
23. KlickTipp ist einfach einfach
Wir glauben, dass E-Mail-Marketing Ihr Leben vereinfachen sollte. Deshalb bietet
KlickTipp eine einfache, webbasierte Benutzeroberfläche in deutscher Sprache, die auf
das wirklich Wesentliche reduziert ist. Selbst als Laie können Sie KlickTipp problemlos
bedienen. So können sich die ersten Interessenten bereits drei Minuten nach Ihrer
Bestellung in Ihre ContactCloud eintragen.
Jeden Monat noch besser
Heute ist KlickTipp besser als vor einem halben Jahr. Und in einem halben Jahr wird
KlickTipp noch mehr können als es heute kann. Angetrieben von der Vision, dass
KlickTipp die zwischenmenschliche Kommunikation einfacher und wirkungsvoller
macht, entwickeln wir KlickTipp leidenschaftlich weiter. So profitieren Sie stetig von
noch leistungsfähigeren Instrumenten, mit denen Sie Ihre Botschaften noch effektiver
kommunizieren können.
KlickTipp kommt mit etwas Einzigartigem: Hilfe von echten Menschen
Jede Mitgliedschaft beinhaltet Support von echten Menschen, die KlickTipp in- und
auswendig kennen. Sie können unser Team jederzeit über unser Kontaktformular
erreichen. Wir antworten innerhalb von einem Werktag. Dabei spielt es keine Rolle, an
welcher Stelle Sie gerade stehen. Unsere hochversierte und eingespielte Truppe aus
erfahrenen Helfern geht persönlich auf Sie ein. Wir freuen uns auf Sie!
Auf die Plätze, fertig, fertig
KlickTipp ist sofort für Sie einsatzbereit. Sie können mit KlickTipp umgehend nach Ihrer
Bestellung starten. Sie brauchen sich nicht mit langwierigen Downloads, mühsamen
Installationen oder riskanten Updates aufzuhalten. Die Wartung des Systems
übernehmen wir für Sie. Sie können geradewegs mit der Umsetzung Ihrer Ideen
beginnen. Und noch heute professionell und lukrativ mit Ihren Zielgruppen
kommunizieren.
Pakete & Preise