Elevate Your Product Innovation Strategy. We specialize in systematically identifying unmet customer needs and targeting growth opportunities in your market.

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Product Innovation Strategy | Eninrac
eninrac.com/strategy-and-innovation/product-innovation-strategy
Product Innovation Strategy
Speeding up product innovation strategy to fend off disruption for
your business
Between rising customer expectations and unpredictable business environment it is an
imperative for organisations to push for innovative products & services. Through our
product innovation strategy services we help in ramping up organic growth to compete in
new markets

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✓Generative approach to prioritise customer needs
Having a clear customer insight is a pre-requisite to venture into product innovation
strategy. Our team of domain specialists engage in building an approach which is
based on consumer insights and avoid product commodification
✓Optimising existing product portfolios
We through our product innovation strategy services engage in regular & rigorous
review of product portfolios to eliminate the ones incurring the high maintenance
costs
✓ Customer centricity & agile operations to product flow
In order to achieve the required degree of innovation the process cannot remain
niche and thus, our product innovation services are aligned to embed customer
centric approach & quick TAT for product flow
PRODUCT INNOVATION STRATEGY
Bending established industry norms & designing new products
with customer centric approach
What are Product Innovation Strategy Services?
In a complex operating environment many organisations resort to new products & ideas
to meet the changing market demands which transpires into an urgent need of
sophisticated product management. Our product innovation services are amalgamated
to act as a catalyst and objective arbiter of competing interests & perspectives involved
in the product development process. This is done with an objective to facilitate
"designing the right product" and "designing the products right". We therefore,
engage in a product development process that must integrate input from sales,
marketing, procurement and other functions to aid the design & engineering department.
Our product innovation services help the companies avoid following common pit-falls:
Absence of well defined goals
Absence of internal focus on critical consumer insights
Process breakdowns
Learn how eninrac works

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Why Product Innovation Services leave a lasting impact in your business
sustainability?
To edge out the competition and staying up to the challenges with changing dynamics of
distinct markets and for different products, we at eninrac are committed to offer our
clients the very factor required by carving out unique product innovation strategy. The
product innovation strategies vary as per the features and the markets they are
designed for which our practice consultants are apt with wide range of experience.
Our product innovation strategy services offer following value solutions
Product Introduction & Extension
Consumer Segmentation

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Market Penetration
Need Exploration
New Product Development
How we build your organisation with modern product management
capability?
If you are not familiar yet with our product innovation strategy services benefits, here's an
overview:
Orienting consumer centricity in end-to-end process
Through our product innovation strategy services we orient the most critical element of
product development cycle i.e. instilling consumer centricity in end-to-end process
Providing connective tissue and promoting higher level of collaboration

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We partner with your organisation to fill both organic & inorganic gaps between inherent
team functions & providing for connective tissues promoting a much higher level of
collaboration
Facilitating continuous pivot
Out product innovation strategy services clearly understand that breakthrough innovation
is not a straight forward process. Therefore, companies bank on us to continually pivot &
iterate to identify and pursue bigger opportunities
More market research, advisory & consulting services to discover
At Eninrac, we offer a wide range of market research, advisory & consulting solutions,
from Business Intelligence to Benchmarking services. We put ‘search’ in research to help
expand your business with ease. Discover all the possibilities now.
Advisory & Consulting Services

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Eninrac advisory & consulting services identify and qualify all opportunities offered by
market discontinuities. Whether you are looking to maximize operational efficiency or
invest in business growth, our experts can guide you through the process.
Market Research Services
Market research is instrumental to determine opportunity for businesses. With Eninrac
you get access to market information that is accurate & absolute in nature, processed
from big data. Find the right market research service offering that matches your business.
Transformation & Sustainability
For any successful transformation it is important to promote productive behaviour and
skills which energise organisation's work force in a manner to achieve sustained results.

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Training & Pro-Bono Services
We support our pro-bono clients in exactly the same manner as we do for our standard
clients offering full length and breadth of our services. Further, we don't only endeavour
to train but provide an environment where people at businesses can learn, adapt, think &
apply.
Explore our services
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action. We'll show you how you can use eninrac to build a culture of action of
consistently hunting down and eliminating poor market research expriences across your
companies line of business
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