If your users are happy with your app, they will engage more, convert more and spend more. They will promote your app via word of mouth, which still reigns as the one thing consumers trust most. Not only that, happy users are more likely to forgive any occasional issues that arise in the app, and are more patient with you in general. They are the ones who become loyal customers and brand advocates. Happy users make you happier by validating all your hard work and make your late nights and million lines of code entirely worth the effort.

1. Steps To Increase Your App Users’ Happiness
If your users are happy with your app, they will engage more, convert more and spend more.
They will promote your app via word of mouth, which still reigns as the one thing consumers
trust most. Not only that, happy users are more likely to forgive any occasional issues that
arise in the app, and are more patient with you in general. They are the ones who become
loyal customers and brand advocates. Happy users make you happier by validating all your
hard work and make your late nights and million lines of code entirely worth the effort.
How to Increase User Happiness
So now that you’ve measured the happiness level of your users, you want to increase their
happiness. Here are a few basic principles to follow, if you wish to make and keep your
users happy:
Get Their Work Done
First things first – users downloaded your app for a reason. Help them address that reason
as quickly as you can. Get them onboarded quickly and accomplish what they came for.
They came for music? Skip the e-paperwork and get the music started right away. They
came to order food? Oh boy, they are hungry, and will shoot you down if the app wastes
their time. In short, get to the point quickly, and first finish the primary task they downloaded
your app for. All the other chores like logging in, creating account and learning the new
features can be done later.
Always Be Around To Listen
Make yourself easily accessible to the users at all times. Live chat, phone support, social
media, whatever it takes, be there when the users need you. If they are having trouble

2. finding what you need and you aren’t available to assist, you are giving them a bad
experience they may not forgive.
Always respond to user queries. In places like social media, public forums and app store
reviews, how well you interact with one user will establish your image with every other user
who sees it. Answer questions, resolve problems and offer solutions promptly to really make
users happy.
Keep the App in Top Condition
This one easily goes without saying – keep your app working flawlessly. Make sure it is up to
speed, loads up quick, no bugs and crashes and definitely no data leaks. If you secure all
ends and get the work done, your users will stay happy, simple.
Wrapping Up
Happy users make happy businesses. So make sure that above all the dozens of KPIs you
manage, user happiness remains your core priority, because in the end, that is what brings
in the money and the accolades.