Viacheslav is Mobile Project Manager and Marketing Executive who's been in the business since 2009. Biggest product companies like DepositPhotos, DepositFiles, Devellar and Megogo in his marketing consulting portfolio. There are already 22 companies who’s entrusted Viacheslav's team to create their mobile apps. Venture-backed start-up TopSpyApp (SaaS) was founded by Viacheslav's team in April 2013. On June 10, 2013 their first sale took place. On December 2013, the break-even point was reached. On March 2014, TopSpyApp was sold out as a profitable business with $20k Monthly gross income and. 10k+ active users.

1. How 4 university friends battled US
Mobile Market
Case Study
Facilitator: Viacheslav Rudenko

2. The idea:
Experience
+
Beer
+
Jamaica

3. The people:
Uni friends + Ex-coworkers +
Competitors

4. We thought: Make world a better place -
save kids from the inappropriate content
and online sexual harassment
They want: Fear of being cheated. Control
their loved one

5. Rise money:
How to raise
money by
refusing from
money

6. - Lean Development
- Weekly and Monthly Analytics
- Growth hacking
Not spending it:

7. Rising action
- PPI/PPC launch
- June 10 First purchase
$49.99

8. Knock down

9. Falling action
● First refunds because of the JailBrake and
Not Remote service
● Complain to remove website mobispy.com
from mobile-spy
● High churn rate around 30%

10. 1. First refunds because of
the JailBrake and Not
Remote service
1. Complain to remove
website mobispy.com
from mobile-spy
1. High churn rate around
30%

11. ● 301 redirect
● Record video tutorials
● Add testing on different phone models and OS
versions
● Add on-line customer support using live chat and
Skype US phone number
● Decrease expenses from 15 to 7k per month

12. Finish line:
● December 2013 break even point reached
● Ok it’s working let’s earn some cash
● Closing deal with a new owner - on March 2014
with $20k monthly gross income and 10k active
users

13. Thank you!