Team Management Scheduling Content Libraries and more!

1. A Guide To Successful
Social Media Management For Hotels
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2. Contents
Team Management
The Risk
The Solution
Decreasing expenditure
Scheduling
Content Library
The Risk
The Solution
Growing the business
Monitor mentions
Review sites
CRM system
The Risk
The Solution
Recap
Use Sendible to
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3. Team management
This whitepaper will outline the best practice when
using social media online for hotel and hotel
agencies. The guidelines should be followed in
partnership with the Sendible software in order to
guarantee social media marketing success for your
business.
Without following a comprehensive set of
guidelines for using social media online, businesses
may be at risk of reputation damage, wasted time
and a loss of sales. Forming a set of guidelines will
give the control needed over the company and over
what is being posted online. A standard process
must be used by all employees, and should outline
how standard procedures should be completed in
the most time and cost efficient manner.
After reading this whitepaper, readers will have the tools needed to form their own bespoke set of guidelines. Readers
will understand the importance of setting out rules for employees on online engagement and will also learn how to track
online activity. Secondary to this, readers will know how to use social media in the most time and cost-effective manner;
dramatically decreasing expenditure. Finally, readers will learn how to control a client base from a central system, as well
as how to bring in prospective leads to grow the business.
Whether you manage one hotel or hundreds, Sendible provides the solution for success, when using social media online.
Companies have used the rise in popularity of social
media to their favor. Posting and engaging with
customers successfully is now known to be one of
the most important elements in marketing. We
know what happens if you do this right, but what
happens if you do it wrong? Boring posts, offensive
comments, even spelling mistakes can be
detrimental to your company. As soon as a post has
been sent, it is next to impossible to retract it
without it being seen by an internet user. So how
are you, marketing manager of one hotel or many,
supposed to control what your employees post?
Here’s where Sendible comes in; providing you with
otherwise lost regulation over your staff’s posts.
Authorization workflows in Sendible allow you to set up an authorizer for an employee’s post, before it goes out. This
means a post will never go out without being checked. You can also set different permissions for different members
of staff. Set up managers for employees across your hotel or chain of hotels and assign different members of staff
different tasks- such as replying to a customer’s comment, posting about new rooms or setting up a seasonal
promotion. Ensure optimal performance across your team by tracking response times, lost customers and previous
communications. This will encourage your staff to do the best job they can.

4. The Risk:
The Solution:
o Instruct staff to ONLY use Sendible when posting
o Set up authorization workflows for all employees,
send posts back to employees with feedback if the
post is not appropriate
o Set up bespoke permissions for all employees
o Track the success of your employees

5. Decreasing expenditure
As we all know, time is money and
companies are constantly looking for ways
to cut the time spent doing their regular
activities. Sendible provides companies
with numerous ways to consistently
reduce time taken to use social media
online.
Scheduling
Schedule posts years in advance, including draft posts to assign to other employees to finish. Using
Sendible’s scheduling tool will dramatically decrease time spent sending out posts. You may find
that enough time is saved so that the task can be allocated to one member of the team, instead of
many.

6. Content Library
Use Sendible’s content library to add
approved photos into folders. If you
manage multiple hotels then organize
photos into folders for each location
and share with the appropriate teams.
Ask employees to only use the photos
in the folders shared with them; this not
only saves them time looking for
content, but also adds control over
what is being posted.

7. The Risk
o Use the Sendible Scheduler to plan posts up
to a year in advance
o Use the content library to store all images to
be sent out with posts
o Use Sendible’s calendar to organize your
weekly strategy
o View all sent posts from all employees from
one window
The first and foremost reason a company uses social media is to grow the business. Without this
proving a success, any activity online is pointless. Using Sendible will increase your chance of gaining
leads, driving sales and raising awareness of your company.
The Solution
Growing the business
Monitor mentions
The first and foremost reason a company
uses social media is to grow the business.
Without this proving a success, any
activity online is pointless. Using Sendible
will increase your chance of gaining leads,
driving sales and raising awareness of
your company.

8. Track sites such as TripAdvisor.com and receive alerts when your hotel has a new review. Assign
negative comments to employees and encourage fast response times across staff. Rectifying issues
quickly will increase the rate of returning customers, as well as attracting new business.
Review sites
CRM System
Use Sendible’s in-built CRM system to
manage all of your contacts, track the
progress of each and transfer these to leads
when appropriate. As soon as you lose
control over your client base, you lose
leads, growth and revenue.

9. o Manage your team, ensuring control over what is being sent out
o Save time by scheduling posts up to a year in advance
o Use a central calendar to track posts
o Add authorized images into different content libraries, for employees to use with ease
o Monitor mention of your hotel online and react to negative comments quickly
o Track review sites, ensuring all bad reviews are dealt with quickly
o Use a comprehensive CRM system to track contacts
The Risk The Solution
o Use Sendible to listen to what people
are saying about your company online
o Get Sendible alerts when your
company is mentioned in a negative
way
o Use Sendible to resolve issues
quickly
o Organise clients into Sendible’s CRM
system for easy management
Recap
Use Sendible to...
315 623 4480
020 3608 6879
280 114 841
sales@sendible.com