"Unlock the key to business success: Discover whether branding or marketing should take the lead in your strategy. Explore the dynamic relationship between branding and marketing to create a powerful, cohesive approach that propels your brand to new heights. Learn the strategic sequence for optimal impact in this insightful guide."

1. What Comes First,
Branding or
Marketing?
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2. Introduction: Relationship
Between Branding and Marketing
• Define branding and marketing.
• Highlight the interconnectedness of branding and
marketing in shaping a company's identity and
promoting its products or services.

3. Importance of Branding
• Discuss the foundational role of branding in
establishing a business's identity.
• Emphasize that branding is about creating a
unique and memorable image that
resonates with the target audience.

4. Marketing Defined
• Define marketing as the activities a company
undertakes to promote and sell its products or
services.
• Emphasize that marketing encompasses various
strategies and channels.

5. The Strategy: Marketing
• With a solid brand in place, you can now focus on
marketing. Marketing is the vehicle through which
you convey your brand’s message to the world. It
encompasses various tactics to attract, engage, and
convert potential customers.

6. some key components of
marketing:
• Advertising: This includes online and offline advertising,
pay-per-click campaigns, social media ads, and more. It’s
about reaching your target audience where they spend
their time.
• Social Media: Engaging with your audience on platforms
like Facebook, Instagram, Twitter, and LinkedIn can amplify
your brand’s reach and influence.

7. Building a Strong Brand
Branding Before Marketing
• Logo and visual identity
• Mission and values
• Unique selling proposition (USP)
• Consistent messaging
Explore the elements of a
strong brand:
• Importance of establishing a
strong brand before
launching extensive
marketing campaigns.

8. Thank You