Vogue (July 1963)(Conde Nast)
1960’s
example
2018 example
Vogue was first issued in 1916 and over its 100 year + reign in the
magazine industry, the layout and format of the magazine hasn’t
really changed at all.
Here we see an example from 1963, with Sophia Loren on the front
cover, who was a popular sex symbol at the time.
On the second front cover from 2018, we see Margot Robbie, who
is also seen as an admirable model and actress.
The front cover has clearly stood the test of time as we can see that
the strapline has basically been left unchanged for all these years.
On the majority of Vogue covers over the years we have seen
many female figure heads take the spotlight.
The backbone of the magazine is the prestigious publisher, Conde
Nast, an American mass media company found in 1909.
Nast bought the magazine in 1905
They turned the focus of the magazine more towards women, and
In turn the price was soon raised.
By 1911, Vogue had gained a reputation that it still maintains to
this day targeting an elite audience.
3.
History of Vogue
Vogue brand is said to be unique as they ‘rip up the fashion book and rewrite it’, as well as constantly
creating new ways to follow fashion (literally, with the use of mobile phone and PC)
The brand has changed over time as it seems to move with the time, like any good contextual magazine
would, it has always been up to date with recent affairs whilst still managing to put its on twist on things,
this is arguably the reason that it has reigned in the magazine industry for such a long period of time.
During the 60’s, fashion photography exploded and Vogue encouraged sex, freedom and equality as the
60’s were swinging and they were hosting the party. The space race was under way but before man could
even walk on the moon, British Vogue had imagined your wardrobe should you find yourself holidaying
in a lunar landscape.
4.
Sophia Loren
Here wesee Sophia Loren, an Italian actress and singer, on the front cover
of Vogue magazine in 1963
During the 60’s, Loren was one of the most admired and favoured
actresses in the world, she made huge films in the US and Europe.
Loren was seen as the epitome of beauty at this time, with her exotic voice
and looks, she starred in films with prominent leading men.
In 1964, she was at the pinnacle of her career earning $1 million for her
roll in ‘The Fall of the Roman Empire’
Loren also received multiple awards during the 60’s including the Cannes
Film Festival award and Academy Award for Best Actress along with
several more.
Every women wanted to be Sophia Loren at this time, she was what they
aspired to be.
5.
The Big Issue(No. 1227) (October 2016)
The Big Issue is a street newspaper founded by John Bird and John Roddick in
September 1991
It exists to offer homeless people, or individuals at risk of becoming homeless, the
opportunity to earn income.
It is the worlds most widely circulated street newspaper.
By giving individuals the chance to earn money, it helps them integrate back into
mainstream society.
The Big Issue is a stand against the many problems associated with poverty and
inequality.
3700 new vendors begin selling the magazine every year.
In the past 25 years, the vendors have earned over £115 million.
The company directly benefits 1.8 million people.
The magazine has 406,000 weekly readers.
6.
The Big Issue
Since its creation, The Big Issue has provided help and support to those who suffer with housing, health,
finance and education problems. The whole idea behind the brand is to aid homeless people in regaining
a feeling of independence.
1991 2001 2011 2017
Since the first cover in
1991, we have seen
the brand develop and
progress, after looking
at these several front
covers, we can see
that they have became
less text based over
the years.
