Checklist to help entrepreneurs be ready for a VC pitch

1. What VCs Are Looking For ?
@veradittakitpaul@panteracapital.com

2. Market:
● Customer Profile
Financials:
● Enterprise
● Consumer
● Token project
Fundraise
RoadmapProduct and Innovation:
● Technical Architecture
Team
Go-to-Market Strategy
Competition + Defensibility
Business Model:
● Enterprise
● Consumer
02 @veradittakitpaul@panteracapital.com
Checklist

3. 03
Team
@veradittakit
● Honest
● Capable
● Experienced
● Move aggressively
● Hard working
● Gaps in team
● Do they have experience managing
people and hiring?
● Have they developed products before?
● Do they have any sales / BD experience?
● Do they have domain expertise?
● How do they think about solving
hard problems?
● Reference Checks
paul@panteracapital.com

4. 04
Product
● Prototype/demo
● IP
● Is it scalable
● Features
● If relevant: how system is architected
and why certain decisions were made
@veradittakitpaul@panteracapital.com

5. 05
Go-to-Market
Strategy
● Customer acquisition methods
● Twitter/social media data engagement
@veradittakitpaul@panteracapital.com

6. 06
Customer
Profile
1. CAC
2. LTV
3. Customer interaction with product
4. Onboarding drop-offs
5. Tracking client satisfaction +
customer support response time
@veradittakitpaul@panteracapital.com

7. 07
Market
1. What’s the target market?
2. Is the market expanding?
3. Can this cross the chasm from early
adopters to mainstream markets?
4. What data is there to show evidence of
product market fit?
5. Is the customer value proposition
quantifiable, high, and recognizable?
6. Is there customer urgency?
7. Is the market need established?
@veradittakitpaul@panteracapital.com

8. 08
Competition
1. What does the competitive landscape look like?
2. Is the market saturated?
3. How much funding/resources do competitors have?
@veradittakitpaul@panteracapital.com

9. 09
Defensibility
1. Why has previous competition failed?
2. How is your company or project different?
3. What is the secret sauce / edge / moat?
@veradittakitpaul@panteracapital.com

10. 010
Roadmap
1. Upcoming business and product releases
and changes over the next year
2. Hiring roadmap
3. Long term future vision
@veradittakitpaul@panteracapital.com

11. 011
Business
Model
1. Business model
2. Fee structure
3. If decentralized:
a. What kind of fees does the network take?
b. How are fees across underlying
protocols aggregated?
c. Who pays the fees?
@veradittakitpaul@panteracapital.com

12. 012
Financials
● What are revenue/expense breakdowns?
● What is the rate of cash burn?
● When did/do they expect to reach breakeven?
● Are financial plans reasonable?
● What are the unit economics? Do they make sense?
● Is the business capital efficient?
● Current and projected budget for hiring
● Centralized:
○ Focus on CAC and LTV
○ Focus on organic growth (no marketing)
○ Focus on growth from unique distribution channels
● Decentralized
○ Where do fees go?
○ Are tokens burned?
@veradittakitpaul@panteracapital.com

13. 013
Fundraise
● Previous rounds and investors
● Current round terms
a. If there’s a lead, what’s the valuation?
● Use of proceeds
@veradittakitpaul@panteracapital.com

14. 014 @veradittakitpaul@panteracapital.com
Summary
What’s your edge? Why are you going to win?
Determine who your customer is
Determine and focus on key performance metrics
Articulate and emphasize the scope of the problem
Ensure your pitch tells a story