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Top 10 Global Consumer Trends 2019

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Global consumer trends

Top 10 Global Consumer Trends 2019

1 of 51
TOP 10 GLOBAL CONSUMER TRENDS 2019
March 2019
INTRODUCTION
AGE AGNOSTIC
BACK TO BASICS FOR STATUS
CONSCIOUS CONSUMER
DIGITALLY TOGETHER
EVERYONE’S AN EXPERT
FINDING MY JOMO
I CAN LOOK AFTER MYSELF
I WANT A PLASTIC-FREE WORLD
I WANT IT NOW!
LONER LIVING
CONCLUSION
© Euromonitor International PASSPORT 3TOP 10 GLOBAL CONSUMER TRENDS 2019
Disclaimer
Much of the information in this
briefing is of a statistical nature and,
while every attempt has been made
to ensure accuracy and reliability,
Euromonitor International cannot be
held responsible for omissions or
errors.
Figures in tables and analyses are
calculated from unrounded data and
may not sum. Analyses found in the
briefings may not totally reflect the
companies’ opinions, reader
discretion is advised.
Emerging Forces Shaping
Consumer Behaviour: In this
report Euromonitor International
reviews emerging fast-moving
trends we expect to gain traction
in the year ahead, providing
insight into changing consumer
values and priorities, and
exploring how consumer
behaviour is shifting and
causing disruption for business
globally. Further detail can be
found in Euromonitor’s white
paper ‘Top 10 global consumer
trends for 2019.
Scope
INTRODUCTION
 Euromonitor International produces an annual whitepaper on the top 10 global
consumer trends expected to impact during the year ahead, providing specific
characteristics and how the trend manifests, consumer behavior and
motivation driving the trend, as well as insights on how industry is responding
across consumer markets and geographies and the long-term impact
 This report provides an overview of the trends for 2019 and the implications for
business, with supporting data.
© Euromonitor International PASSPORT 4TOP 10 GLOBAL CONSUMER TRENDS 2019
Key findings
Age Agnostic Consumers no longer hold with conforming to demographic expectations – everyone
connects. Baby boomers have much more in common with the values and priorities
of millennials and younger generations than many realise, and it is this inclusive
mindset that needs to be better understood and catered for in the future.
Back to Basics for
Status
Consumers are searching for authentic, differentiated products and experiences that
allow them to express their individuality. Consumers in developed economies are re-
evaluating their spending habits, moving away from overt materialism to simplicity,
authenticity and individuality. As emerging economies develop further, the same
pattern is likely to emerge.
Conscious Consumer Conscious consumers are flexible and choose for the moment. What used to be the
domain of ethically-positioned niche producers is now being embraced by
conventional companies through higher welfare alternatives to existing products.
These consumers are influential, and the trend will spread to others.
Digitally Together High-speed internet, particularly the acceleration of mobile internet, is driving live
interactive experiences online and facilitating collaboration on large files instantly.
From dating to education, we have grown to expect more authentic, life-like
interactions online. As our technological capabilities and comfort in using them grow,
so will the range of things we can do Digitally Together.
Everyone’s an Expert This embodies the switch in power between retailer and consumer. Previously,
shoppers relied on a certain brand or information source to get what they wanted;
now, companies must constantly innovate, drive prices down and streamline and
aestheticise their offerings to entice consumers.
INTRODUCTION
© Euromonitor International PASSPORT 5TOP 10 GLOBAL CONSUMER TRENDS 2019
INTRODUCTION
Key findings cont’d
Finding my JOMO
(Joy of Missing Out)
Here consumers are more considered in their use of time, set their own boundaries
and are more selective in their activities. Planned disconnection provides them with
time to reflect and to act freely, focusing on what they really want to do and enjoy.
In developing markets, reliance on the internet may be a source of higher stress
levels, especially when being connected is so linked to essential services.
I Can Look After Myself This is taking preventative, consumable measures against illness, unhappiness and
discomfort without having to consult a professional. It involves creating apps and
personalised services to offer a product uniquely for the end-user, without them
needing to engage constantly with social media and brand marketing.
I Want it Now! This is where consumers seek frictionless experiences that mesh with their
lifestyles, allowing them to dedicate more time to their professional or social lives.
Efficiency-driven lifestyles transcend instant gratification. The public’s trust in data
access and how it will be used will ultimately determine the longevity of this trend.
I Want a Plastic-free
World
The push for a society free of plastic waste has gained momentum over the past 12
months, and this will continue in 2019. The durability of plastic packaging is being
scrutinised because of plastic’s polluting presence, post-consumer use, as waste in
the global environment.
Loner Living The number of single-person households is outpacing growth of all other household
types. Baby boomers are expected to comprise a large share of this growth and
have become well known for their high rate of divorce. However, many of those in
the younger generations have rejected marriage and cohabitation altogether. All are
bucking the stigma of living alone.
INTRODUCTION
AGE AGNOSTIC
BACK TO BASICS FOR STATUS
CONSCIOUS CONSUMER
DIGITALLY TOGETHER
EVERYONE’S AN EXPERT
FINDING MY JOMO
I CAN LOOK AFTER MYSELF
I WANT A PLASTIC-FREE WORLD
I WANT IT NOW!
LONER LIVING
CONCLUSION
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Top 10 Global Consumer Trends 2019

  • 1. TOP 10 GLOBAL CONSUMER TRENDS 2019 March 2019
  • 2. INTRODUCTION AGE AGNOSTIC BACK TO BASICS FOR STATUS CONSCIOUS CONSUMER DIGITALLY TOGETHER EVERYONE’S AN EXPERT FINDING MY JOMO I CAN LOOK AFTER MYSELF I WANT A PLASTIC-FREE WORLD I WANT IT NOW! LONER LIVING CONCLUSION
  • 3. © Euromonitor International PASSPORT 3TOP 10 GLOBAL CONSUMER TRENDS 2019 Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. Emerging Forces Shaping Consumer Behaviour: In this report Euromonitor International reviews emerging fast-moving trends we expect to gain traction in the year ahead, providing insight into changing consumer values and priorities, and exploring how consumer behaviour is shifting and causing disruption for business globally. Further detail can be found in Euromonitor’s white paper ‘Top 10 global consumer trends for 2019. Scope INTRODUCTION  Euromonitor International produces an annual whitepaper on the top 10 global consumer trends expected to impact during the year ahead, providing specific characteristics and how the trend manifests, consumer behavior and motivation driving the trend, as well as insights on how industry is responding across consumer markets and geographies and the long-term impact  This report provides an overview of the trends for 2019 and the implications for business, with supporting data.
  • 4. © Euromonitor International PASSPORT 4TOP 10 GLOBAL CONSUMER TRENDS 2019 Key findings Age Agnostic Consumers no longer hold with conforming to demographic expectations – everyone connects. Baby boomers have much more in common with the values and priorities of millennials and younger generations than many realise, and it is this inclusive mindset that needs to be better understood and catered for in the future. Back to Basics for Status Consumers are searching for authentic, differentiated products and experiences that allow them to express their individuality. Consumers in developed economies are re- evaluating their spending habits, moving away from overt materialism to simplicity, authenticity and individuality. As emerging economies develop further, the same pattern is likely to emerge. Conscious Consumer Conscious consumers are flexible and choose for the moment. What used to be the domain of ethically-positioned niche producers is now being embraced by conventional companies through higher welfare alternatives to existing products. These consumers are influential, and the trend will spread to others. Digitally Together High-speed internet, particularly the acceleration of mobile internet, is driving live interactive experiences online and facilitating collaboration on large files instantly. From dating to education, we have grown to expect more authentic, life-like interactions online. As our technological capabilities and comfort in using them grow, so will the range of things we can do Digitally Together. Everyone’s an Expert This embodies the switch in power between retailer and consumer. Previously, shoppers relied on a certain brand or information source to get what they wanted; now, companies must constantly innovate, drive prices down and streamline and aestheticise their offerings to entice consumers. INTRODUCTION
  • 5. © Euromonitor International PASSPORT 5TOP 10 GLOBAL CONSUMER TRENDS 2019 INTRODUCTION Key findings cont’d Finding my JOMO (Joy of Missing Out) Here consumers are more considered in their use of time, set their own boundaries and are more selective in their activities. Planned disconnection provides them with time to reflect and to act freely, focusing on what they really want to do and enjoy. In developing markets, reliance on the internet may be a source of higher stress levels, especially when being connected is so linked to essential services. I Can Look After Myself This is taking preventative, consumable measures against illness, unhappiness and discomfort without having to consult a professional. It involves creating apps and personalised services to offer a product uniquely for the end-user, without them needing to engage constantly with social media and brand marketing. I Want it Now! This is where consumers seek frictionless experiences that mesh with their lifestyles, allowing them to dedicate more time to their professional or social lives. Efficiency-driven lifestyles transcend instant gratification. The public’s trust in data access and how it will be used will ultimately determine the longevity of this trend. I Want a Plastic-free World The push for a society free of plastic waste has gained momentum over the past 12 months, and this will continue in 2019. The durability of plastic packaging is being scrutinised because of plastic’s polluting presence, post-consumer use, as waste in the global environment. Loner Living The number of single-person households is outpacing growth of all other household types. Baby boomers are expected to comprise a large share of this growth and have become well known for their high rate of divorce. However, many of those in the younger generations have rejected marriage and cohabitation altogether. All are bucking the stigma of living alone.
  • 6. INTRODUCTION AGE AGNOSTIC BACK TO BASICS FOR STATUS CONSCIOUS CONSUMER DIGITALLY TOGETHER EVERYONE’S AN EXPERT FINDING MY JOMO I CAN LOOK AFTER MYSELF I WANT A PLASTIC-FREE WORLD I WANT IT NOW! LONER LIVING CONCLUSION
  • 7. © Euromonitor International PASSPORT 7TOP 10 GLOBAL CONSUMER TRENDS 2019  Age Agnostic is about rejecting traditional ageing behaviour, choosing instead an ageless attitude to life. Consumers want to feel and behave younger. Instead of slowing down as they get older, they are embracing more active lifestyles, and doing and experiencing more.  This trend is not about looking younger, but about being and looking the best we can for longer, making the most of who and what we are.  Age Agnostic ways of thinking and purchasing among older consumers represent a dynamic and evolving trend that will resonate more and more in the future, as societies get older and people live longer.  People are living longer and more healthily, and do not want to feel old, so it is all about the emotional treatment of ageing. Age Agnostic: narrowing generation gaps giving rise to ageless living AGE AGNOSTIC 0 10 20 30 40 50 60 China India Japan Russia Brazil Mexico USA United Kingdom Global 50+ years: The Fastest Growing Population Segment % of 50+ total population 2018 % of 50+ total population 2025 In Japan, by the year 2025, half of the population will be over 50 years old. In 2018, over two million Japanese citizens were over 90 years old
  • 8. © Euromonitor International PASSPORT 8TOP 10 GLOBAL CONSUMER TRENDS 2019  Age Agnostic relates to all age groups. Generational boundaries are blurring as values and behaviours of the young and the old align more. We are seeing consumers of all ages becoming alienated by age labels: they want branding to focus more on needs, interests and values, so businesses need more universal strategies that target ageing consumers in a more subtle way while also appealing to younger consumers – creating a much wider target audience for traditional “anti-ageing” products.  To win now, it is less about conceptualising consumers in obvious ways but rather about accepting everyone in creating universal design across generations. This means addressing the ageing demographic with subtle and nuanced approaches, and moving away from segmenting consumers and marketing to them as old … instead appealing across all generations.  For example, healthcare and holistic products, and digital apps to monitor activity and diet are age-neutral. This is about taking care of oneself and focusing on prevention and enjoyment of life. The mental, spiritual and physical balance are priorities for older people and millennials. Age Agnostic: what it means for business AGE AGNOSTIC 0 5,000 10,000 15,000 20,000 25,000 Aged 50-54 Aged 55-59 Global Average USD Average World Annual Gross Income 2018/2025 2018 2025 Source: Euromonitor International
  • 9. © Euromonitor International PASSPORT 9TOP 10 GLOBAL CONSUMER TRENDS 2019  While the majority of beauty care campaigns typically feature 20-something models with flawlessly (and unrealistically) airbrushed faces, CoverGirl’s, high profile campaigns featuring 69- year-old Maye Musk, a trained nutritionist and grandmother of 10 (and mother of Tesla CEO, Elon) exemplified a shift to using a mix of models across ages and cultures.  Actress Helen Mirren was 69 years old when she signed with L'Oréal Paris. Nars chose Charlotte Rampling to be their “face” when she was 69. Key takeaways  The cultural shift in how we view ageing, and the acceptance in the beauty care and wellness world of being at ease in your own skin, means older women are more comfortable saying, “I don’t need to try to look younger and I don’t want that stereotype reinforced through brand marketing.” Companies must think more creatively in how to win and retain loyalty from older customers, and not limit their vision of how people “of a certain age” should feel. CoverGirl (US): taking an age agnostic approach in the beauty world AGE AGNOSTIC
  • 10. INTRODUCTION AGE AGNOSTIC BACK TO BASICS FOR STATUS CONSCIOUS CONSUMER DIGITALLY TOGETHER EVERYONE’S AN EXPERT FINDING MY JOMO I CAN LOOK AFTER MYSELF I WANT A PLASTIC-FREE WORLD I WANT IT NOW! LONER LIVING CONCLUSION
  • 11. © Euromonitor International PASSPORT 11TOP 10 GLOBAL CONSUMER TRENDS 2019  Consumers are rejecting the mass-produced and generic, and increasingly favour products positioned as simple, back to basics and of better quality, with an implied level of status.  Globalisation has allowed for more and more products to become commoditised, resulting in a paradigm where consumers know that they can get almost any type of product from anywhere in the world, at any time, at a relatively low cost.  From the rise of “locavores” seeking hyperlocal food, to eco-luxe glamping holiday experiences, from craft spirits and beer to home-made baby food and artisanal beauty, consumers are searching for authentic, differentiated products and experiences which allow them to express their individuality.  41% of consumers claim to use DIY beauty products at least once a month. DIY is also reflective of the trend towards personalisation, as DIY beauty ultimately gives consumers the power to decide exactly what goes into their products, meaning they create beauty that is totally bespoke. Back to basics for status: less is more valuable BACK TO BASICS FOR STATUS 0 10 20 30 40 50 Never Less frequently/Occasionally Monthly Weekly Daily 41% of Respondents Globally Claim to Use DIY Beauty Products at Least Once a Month Source: Euromonitor International’s Beauty Survey (2018) Credit: Pexels
  • 12. © Euromonitor International PASSPORT 12TOP 10 GLOBAL CONSUMER TRENDS 2019  Desire for transparency is inspiring new models for delivering high quality cosmetics at “fair prices”, as featured by Public Goods and Brandless.  Both these companies have adopted the direct-to-consumer trend that allows them to cut out the middleperson in the traditional supply chain, and offer more affordable products at the same high level of quality. Both companies are going a step further by also cutting the budget for marketing, advertising and branding. They are able to engage more with consumers (which is what consumers want) as well as gain access to much more consumer data.  This has been a developed market trend, but, as emerging economies grow further, the same pattern is likely to occur, with consumers tiring of generic products, and starting to place more value on higher quality, unique and differentiated offerings, which convey a certain level of status.  The rise of Tito’s Handmade Vodka reflects the demand for authentic, original products grounded in a sense of place, as well as a rejection of the mainstream offerings of the multinationals. The brand has a strong grounding in Austin, Texas, a clear emphasis on the hand-made, artisanal production process and a prominent brand story and identity highlighting the entrepreneurialism of its founder, Bert Beveridge.  Industry will continue to adapt to this growing consumer trend and help it to reach its full potential. Back to basics for status: what it means for business BACK TO BASICS FOR STATUS Credit: Tito’s Handmade Vodka
  • 13. © Euromonitor International PASSPORT 13TOP 10 GLOBAL CONSUMER TRENDS 2019 Italic (US): luxury goods without the branding at a fraction of the cost BACK TO BASICS FOR STATUS According to Euromonitor International’s Lifestyles Survey, 48% of consumers like to be distinct  Italic is a members-only marketplace that lets consumers shop for unbranded luxury goods directly from the factories used by the world's most exclusive brands. By removing branding and labels from the equation, manufacturers earn significantly higher profits while passing “brand mark-up” savings onto customers.  Customers pay an annual fee to become members, and are limited to a maximum of two purchases per month. All products sold, including handbags, glasses and shoes, are exclusive to the Italic marketplace. Products are made at the same factories as branded items such as Prada, Givenchy, Miu Miu, Four Seasons and EssilorLuxottica. Key takeaways  This members-only model responds to consumer demand to go back to basics, with a focus on quality and luxury, and a strong element of exclusivity.  It aims to promote a fairer supply chain, emphasising the higher margins that the manufacturers make on these items compared to luxury branded products. Credit: Italic
  • 14. INTRODUCTION AGE AGNOSTIC BACK TO BASICS FOR STATUS CONSCIOUS CONSUMER DIGITALLY TOGETHER EVERYONE’S AN EXPERT FINDING MY JOMO I CAN LOOK AFTER MYSELF I WANT A PLASTIC-FREE WORLD I WANT IT NOW! LONER LIVING CONCLUSION
  • 15. © Euromonitor International PASSPORT 15TOP 10 GLOBAL CONSUMER TRENDS 2019 Conscious consumer: sensitivity to animal welfare and climate change CONSCIOUS CONSUMER Source: Euromonitor International Source: Euromonitor International  Conscious Consumers are taking centre stage. They are not only being focused on the environment and people, but are increasingly sensitive to animal welfare.  This trend is more prominent in developed countries, but is gaining momentum in emerging markets.  Demand for animal friendly products is going beyond vegetarian and vegan consumers to a broader “flexitarian” group – consumers who may choose animal-friendly products at times because it is cool, as well as a healthy choice.  This evolving lifestyle choice is driving rapid growth in plant-based and natural products. It is taking conscious consumerism to the mainstream in key industries such as food and beauty, and is expanding into other areas. Source: Euromonitor International 20.3 16.8 18.2 29.1 18.8 0 5 10 15 20 25 30 35 Colour Cosmetics Hair Care Skin Care Free Range Grass fed/pasture raised %citingproductfeaturesinfluencing purchasingdecisions Product Feature Not Tested on Animals, Cruelty-free, 100% Vegan Fresh Food Features Source: Euromonitor International Beauty Survey 2018 and Lifestyles Survey 2017
  • 16. © Euromonitor International PASSPORT 16TOP 10 GLOBAL CONSUMER TRENDS 2019 Conscious consumer: what it means for business CONSCIOUS CONSUMER  Ethical priorities are becoming more integrated into the mainstream, with a focus being placed on “clean”, and perceptions of “ethical” evolving to be much wider, encompassing cruelty-free and, most notably, vegan. The quest for improved transparency and purpose fosters the need to cater to a more ingredient- savvy consumer base, and business needs to consider how they inform and engage with consumers.  Demand for animal friendly will move beyond core industries, such as food and beauty. Apparel and furniture need to move more to natural materials, giving consumers more animal-friendly options.  Despite the hurdles of a non-regulated market and animal-testing still prevalent across many parts of the world, a more influential consumer voice will make further action from brands imperative in the future.  Business must take steps to address these concerns, but still face challenges, particularly the cost implications of cautious consumer spending. Collaboration across businesses could drive down materials/ingredients costs. 0 2 4 6 8 10 12 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 Free Range Grass Fed/ Pasture Raised Vegan Milk Alternatives Meat Substitutes 2017-2018growth(%) Retailvaluesales2018 (USDmillion) Selected Animal Welfare Friendly Categories: Sales 2018 and Growth 2017-2018 Source: Euromonitor International
  • 17. © Euromonitor International PASSPORT 17TOP 10 GLOBAL CONSUMER TRENDS 2019  Bond Pet Foods, a US start-up company, is tapping into the conscious consumer trend with pet food made from lab-produced meat.  Pet ownership has grown around the world, and the way consumers treat their pets has changed. Bond has recognised this and is targeting pet owners who want their pets to eat “clean” food or follow vegan/flexitarian diets like themselves.  According to Bond, pets can thrive on a vegan diet, provided it is calibrated to their nutritional needs. Key takeaways  Companies are channelling environmental and ethical concerns into vegan alternatives or supplements.  Faced with growing concerns about the environmental and ethical implications of feeding pets, the future of premium pet food is going high-tech to satisfy growing consumer consciousness.  The pet food industry lacks transparency. Bond is taking steps to counter this, appealing to the Conscious Consumer trend and providing value growth opportunities with new high-tech premium products. Bond Pet Foods (US): we want our pets to consume more ethically CONSCIOUS CONSUMER Global premium cat and dog food sales will increase from USD35.1 billion in 2018 to USD47.7 billion in 2023
  • 18. INTRODUCTION AGE AGNOSTIC BACK TO BASICS FOR STATUS CONSCIOUS CONSUMER DIGITALLY TOGETHER EVERYONE’S AN EXPERT FINDING MY JOMO I CAN LOOK AFTER MYSELF I WANT A PLASTIC-FREE WORLD I WANT IT NOW! LONER LIVING CONCLUSION
  • 19. © Euromonitor International PASSPORT 19TOP 10 GLOBAL CONSUMER TRENDS 2019 Digitally together: authentic experiences together, but apart DIGITALLY TOGETHER  We are creating and experiencing things Digitally Together while we are apart. The growth of high-speed internet, particularly the acceleration of mobile, is driving interactive experience and facilitating collaboration on large files instantly.  We are already using online platforms to create and engage in activities together. For the millions of game enthusiasts and virtual world participants, these serve as social hubs that are just as important as in-person ones. From dating to education, we have grown to expect more authentic interaction online.  Wearable tech is growing in popularity, even built in to our clothing. Applications that link to online platforms allow users to share their activity and health data with a personal trainer, health professional or friend competing in a fitness challenge. In beauty, L’Oréal’s sun care health patches link to an app and thence to the company and health professionals. Source: Euromonitor International 0% 2% 4% 6% 8% 10% 12% 14% Asia Europe Latin America Middle East and Africa North America Share of Population Owning a Smartwatch 2015-2017 2015 2016 2017 Share of National Populations with LTE Mobile Internet
  • 20. © Euromonitor International PASSPORT 20TOP 10 GLOBAL CONSUMER TRENDS 2019 Digitally together: what it means for business DIGITALLY TOGETHER In 2017, globally, 45% of people shared photos or videos weekly, up from 38% in 2015  For the next generation of digital technologies, finding the balance between user-friendliness and technical capabilities is an important challenge.  Business must enhance consumer experiences using multiple platforms to deliver a seamless journey for customers, incorporating new technology into products and services, bringing physical activities to life interactively.  Our growing comfort with sharing our location and activities online will lead to the development of new ways to engage with one another online. As our technological capabilities and comfort using them grow, so will the potential of what can be created or experienced together, remotely.  Industries are already transforming quickly to adapt to demands for virtual options. As law, medicine and other high-compliance fields continue to move online, processes that require in-person visits can be replaced by digital alternatives, simplifying consumer lives with greater convenience.  From government offices to hospitals, new technologies are pushing the boundaries of which types of professional interaction can be done online.
  • 21. © Euromonitor International PASSPORT 21TOP 10 GLOBAL CONSUMER TRENDS 2019 Peloton (US): generating excitement in live exercise community online DIGITALLY TOGETHER  Peloton is revolutionising at-home exercise by digitally connecting spin bikes and other exercise equipment with live instructors and exercisers around the world.  Each exercise bike or treadmill is equipped with a large, high-resolution screen that brings an interactive digital experience to the rider.  Live classes are led by instructors, while participants join from home and the class exercises together digitally.: Peloton  By taking a digital leap, Peloton has captured the imagination of exercisers with live interaction. Key takeaways  Existing technology can be used to create the digital experience that consumers are demanding.  Live interactive classes facilitate a more authentic experience than pre-recorded media.  Online communities challenge and motivate participants to achieve goals in collaboration with others. As participation in fitness classes increases globally, along with the number of things we do online, Peloton has positioned itself in the path of two key trends Credit: Peloton
  • 22. INTRODUCTION AGE AGNOSTIC BACK TO BASICS FOR STATUS CONSCIOUS CONSUMER DIGITALLY TOGETHER EVERYONE’S AN EXPERT FINDING MY JOMO I CAN LOOK AFTER MYSELF I WANT A PLASTIC-FREE WORLD I WANT IT NOW! LONER LIVING CONCLUSION
  • 23. © Euromonitor International PASSPORT 23TOP 10 GLOBAL CONSUMER TRENDS 2019  Everyone’s an Expert expresses the switch in power from retailers and brands to the consumer. Previously, shoppers relied on brands for information to find and get what they wanted; now, companies must constantly innovate, drive prices down, and streamline and aestheticise their offerings to entice shoppers. Rather than be seduced by brands’ marketing, consumers look to each other for advice on what to buy and where.  The shopping experience does not begin at the point of purchase, but from the moment consumers decide they might want to buy something. They are giving themselves the extra work before, during and after the purchase, because they feel empowered by their knowledge and want others to feel the same. Expert consumers are more likely to be aged 15-40 years, and highly accustomed to using the internet extensively in their everyday lives.  This trend is more prevalent among those with a mid-to-high income. In Western countries, even wealthier consumers demand value for their money, and are just as vocal online about experiences, both good and bad. Everyone’s an expert: knowing more, less reliant on the message EVERYONE’S AN EXPERT 0 5 10 15 20 25 30 35 40 45 0 5 10 15 20 25 30 35 40 Asia Pacific Europe Latin America Middle East and Africa North America World '000USD %respondents Consumers Turn to Their Peers to Inform Purchase Decisions 2017 Purchases are influenced by friends/family recommendations Purchases are influenced by friends' social media posts or mentions Motivated to shop online because of the product information, comparison, and reviews at my fingertips Average disposable income 2017 Source: Euromonitor International and Lifestyles Survey 2017
  • 24. © Euromonitor International PASSPORT 24TOP 10 GLOBAL CONSUMER TRENDS 2019 Everyone’s an expert: what it means for business EVERYONE’S AN EXPERT  For business, Everyone’s an Expert is the most extreme form of transparency yet, creating more pressure than ever to make consumer awareness a priority in strategic planning.  We are seeing more new platforms that give consumers a safe space to talk to each other and give honest reviews of products, the importance of which continues to expand across consumer groups.  Platforms like The New York Times’ Wirecutter and Chinese retail giant Alibaba’s Aliwangwang enable consumers to share with each other, and for businesses to engage with consumers in one central place.  “Passion” industries, such as travel, beauty, fashion and foodservice, are particularly involved and receptive to this trend, but this now applies across all industries, making it increasingly important for businesses to listen to and engage with consumers. 0 5 10 15 20 25 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 2,000 2015 2016 2017 2018 %growth USDpercapita Internet Retailing Spend Increases as Digital Consumers Get More Informed 2015-2018 Store-based Retailing Spend Per Capita Internet Retailing Spend Per Capita Store-Based Spend Per Capita Growth Internet Retailing Spend Per Capita Growth Source: Euromonitor International
  • 25. © Euromonitor International PASSPORT 25TOP 10 GLOBAL CONSUMER TRENDS 2019  Sephora’s investment in its in-store experiences is paying off across the globe, including in India, where the company has now a strong foothold.  Sephora is tapping into the Everyone’s an Expert trend, supporting consumers’ knowledge-building with in-store events and experiences.  The in-store hunt for the perfect product is now a rewarding and enhanced real-life experience. Consumers can try before they buy and communicate with the experts. Key takeaways  Consumers are willing to engage directly with brands.  Building a community encourages a sense of support and belonging, a personalised forum where everyone can be an expert if they want.  It offers responsive features, giving the option to communicate directly with both beauty experts and fellow shoppers. Sephora: Beauty Insider Community (France) EVERYONE’S AN EXPERT Source: Sephora
  • 26. INTRODUCTION AGE AGNOSTIC BACK TO BASICS FOR STATUS CONSCIOUS CONSUMER DIGITALLY TOGETHER EVERYONE’S AN EXPERT FINDING MY JOMO I CAN LOOK AFTER MYSELF I WANT A PLASTIC-FREE WORLD I WANT IT NOW! LONER LIVING CONCLUSION
  • 27. © Euromonitor International PASSPORT 27TOP 10 GLOBAL CONSUMER TRENDS 2019 Finding your mojo from JOMO FINDING MY JOMO  To protect their mental wellbeing, consumers want to be more considered in what they do. They want to set their own boundaries and be more selective.  Spending on recreational and cultural services is growing strongly, especially in markets where digital stress levels are highest and smartphone usage is widespread.  Finding my JOMO sees consumers reducing their time online and cutting down on social engagements. They want real-life experiences which they no longer feel compelled to share on social networks.  Finding my JOMO consumers look to “de-clutter” social network engagements in order to carve out more time for themselves and to simplify the way their spare time is spent.  The need for simplification takes many forms. Firstly, consumers are detaching from their phones to focus on other offline activities in the home, as well as on the move. Consumers are also moving away from constant multi- tasking and going back to a “one thing at the time” approach during their spare time.  This can link into Digitally Together, providing it becomes a smoother user experience. 30 40 50 60 70 80 Japan United Kingdom South Korea Australia Turkey Canada Germany USA Colombia Russia Poland Mexico France Brazil Middle East China Indonesia Italy India South Africa Thailand % of respondents I Find I Am Looking For Ways to Simplify My Life 2017 Source: Euromonitor Lifestyles Survey 2017
  • 28. © Euromonitor International PASSPORT 28TOP 10 GLOBAL CONSUMER TRENDS 2019 Finding my JOMO: what it means for business FINDING MY JOMO  Consumers want to carve out their own personal space and time, which they dedicate to activities that are considered and reflective, and companies need to offer personalised solutions.  Uber Eats plays on the trend in its advertising, showing someone working out and later enjoying a delivered meal at home, thus precious time that would have been lost cooking is used in a more deliberate way.  The next five years will see people look for more “real” experiences, products and marketing.  There is potential to offer real life experiences alongside products in foodservice or travel concepts, for example, or to support experiential shopping, taking consumers on a JOMO journey.  Consumers are becoming proactive users of information and communications to achieve specific personal needs, feeling free to disconnect and reconnect whenever they need to. The user interface must support this and permit a seamless interface.  As JOMO consumers take more control over personal data management when they use social networks, operators need to be transparent and clear about how the data is used, in order to avoid alienation. Large book chains are adapting to the rise of consumer preference for independent stores and a return to printed books. Sales of traditional print books rose by 5% in the USA in 2017, while sales of e-books fell by 17%.
  • 29. © Euromonitor International PASSPORT 29TOP 10 GLOBAL CONSUMER TRENDS 2019  Italian company COOKiamo offers cookery courses to get people to enjoy time together while preparing, cooking and, importantly, eating.  Face-to-face courses are moving away from intense, fast-paced formulas to favour longer, slow formats.  COOKiamo connects participants to national and international foods and top chefs, giving the opportunity for students to interact in real life. Key takeaways  Consumer focus on how time is spent is changing how group activities are shaped and marketed.  Successful courses enable participants to relax and take the time needed.  Tech is used to market the experience and to make it as smooth as possible.  A growing trend for a smooth experience in all things is creating unique opportunities. Foodservice apps, for example, streamline the process of finding a suitable restaurant, placing an order and making payment. COOKiamo (Italy): learning in the moment FINDING MY JOMO Evading does not have to necessarily involve long breaks in remote locations, escapism can also happen at home. What really matters is personalisation. Consumers want to ensure their time offline is spent around individual Finding my JOMO needs. Credit: COOKiamo The average per capita spend on eating out is nearly USD400 in 2018 0% 10% 20% 30% 40% 50% 60% 70% Other Customer Wi-Fi Online reservations Self-ordering kiosks In-store mobile payment Loyalty programs Artificial intelligence Automation Internet of things Delivery Online/mobile ordering Technology Trends Impacting CFS Product and Equipment Suppliers in Next Five Years Source: Euromonitor International Consumer Foodservice Industry Insights survey, November 2018
  • 30. INTRODUCTION AGE AGNOSTIC BACK TO BASICS FOR STATUS CONSCIOUS CONSUMER DIGITALLY TOGETHER EVERYONE’S AN EXPERT FINDING MY JOMO I CAN LOOK AFTER MYSELF I WANT A PLASTIC-FREE WORLD I WANT IT NOW! LONER LIVING CONCLUSION
  • 31. © Euromonitor International PASSPORT 31TOP 10 GLOBAL CONSUMER TRENDS 2019 Consumers taking control of their own health and wellbeing I CAN LOOK AFTER MYSELF 38% of respondents believe that it is extremely important to limit daily stress levels Euromonitor Lifestyle Survey, 2017  The focus of this consumer-driven trend is on preventative, consumable measures against illness, unhappiness and discomfort that people can take without having to consult a professional.  I Can Look After Myself is characterised by forms of personalised restriction; the self-imposed “decluttering” of one’s life, be it diet, house or wardrobe, that leads to versatility and, in theory, more choice.  Consumers are taking control of their health and general wellbeing by using products or services that can be tailored to them as individuals, so I Can Look After Myself overlaps with other trends, like Back to Basics, but ultimately is a reaction to the intense, wasteful, super-saturated version of consumerism that we see these days.  Fast fashion and fast fixes, like crash dieting and miracle supplements, are out – a slower, thoughtful, measured and personalised approach to preventing and treating symptoms, or just maintaining wellbeing is key here. 0 2 4 6 8 10 Better For You (BFY) Fortified/Functional (FF) Naturally Healthy (NH) Organic Free From CAGR % 2012-17 Global Health and Wellness Moves to Clean Labels and Organic, Away From Better For You 2012-2017 Source: Euromonitor International
  • 32. © Euromonitor International PASSPORT 32TOP 10 GLOBAL CONSUMER TRENDS 2019  We are also using ingredients/foods /oils to look after ourselves more.  One very fast moving sector is the increased use of cannabis as an ingredient in CBD form.  The World Health Organization (WHO) has suggested that cannabis should be rescheduled within international law, given the mounting evidence showing that it could prove beneficial in treating a number of health problems. This a significant change and will have a big impact.  The focus of the I Can Look After Myself movement is preventative, not curative. Rather than relying on brands for their wellbeing, consumers now want to feel in full control of their own physical and mental states. This means that companies must engage more with consumers and offer innovative solutions, eg La Roche Posay’s skin patches linked to apps to monitor the level of sun exposure and the need to top up sun- cream.  Rather than being reliant on brands that only offer prescriptive, strict, curative solutions to life’s problems, the consumer will tune out the hype and focus on products and services that they can personalise and which cater to their own needs, rather than those of, say, a famous blogger. I can look after myself: what it means for business I CAN LOOK AFTER MYSELF
  • 33. © Euromonitor International PASSPORT 33TOP 10 GLOBAL CONSUMER TRENDS 2019 The Marshmallowist (UK): CBD-infused marshmallows as snacks I CAN LOOK AFTER MYSELF  CBD-oil is increasingly being incorporated into dietary supplements, food, drinks and even beauty products, and is set to become even more visible in 2019.  The Marshmallowist has created gourmet marshmallows with CBD-oil – the non-psychoactive element of cannabis – that are “cannabis, grapefruit and peppercorn flavoured”.  The sweets claim to have a therapeutic effect, enhanced and quickened by the sweets’ quick and complete absorption into the body, so the effects are felt immediately on eating. Key takeaways  Somewhere in between confectionery and a dietary supplement, these marshmallows offer a fun way to benefit from the well-documented therapeutic effects of CBD-oil. They offer the convenience of therapy in a snack format.  Consumers are looking for alternative “look after themselves” solutions that are convenient and interesting – such as snacking for relaxation. Credit: The Marshmallowist
  • 34. INTRODUCTION AGE AGNOSTIC BACK TO BASICS FOR STATUS CONSCIOUS CONSUMER DIGITALLY TOGETHER EVERYONE’S AN EXPERT FINDING MY JOMO I CAN LOOK AFTER MYSELF I WANT A PLASTIC-FREE WORLD I WANT IT NOW! LONER LIVING CONCLUSION
  • 35. © Euromonitor International PASSPORT 35TOP 10 GLOBAL CONSUMER TRENDS 2019 Consumer desire for a plastic-waste free world will build in 2019 I WANT A PLASTIC-FREE WORLD 63% of global packaging across the food, beverage, beauty, home care and pet food industries is currently made from plastic  Plastics, such as single-use packaging for food and beverages, and micro-plastics found in beauty and personal care, and home care, as well as plastics produced by the fast fashion industry, are coming under increased scrutiny, as the “Blue Planet Effect” shines a light on the plastic-based waste products that end up polluting the natural world.  From images of the “Great Pacific Garbage Patch” to footage of marine life choking on waste, the BBC’s “Blue Planet” has taken the issue mainstream and encouraged consumers to realise the full extent of the impact of our plastic-based society on the natural world. Plastic has never been such a point of consumer concern, and is set to be an even bigger consumer focus in 2019 – from straws and stirrers to coffee cups, from clothing to fishing nets and packaging.  Consumers will increasingly use their wallets to protest about irresponsible use of plastic, which could in turn create a virtuous circle where industry – from food and beverages to beauty and personal care manufacturers and beyond – stand to gain by improving sustainability. Source: Euromonitor International
  • 36. © Euromonitor International PASSPORT 36TOP 10 GLOBAL CONSUMER TRENDS 2019  There has been a response throughout the value chain: from retailers making plastic-free commitments to brands pledging to go further with reusable, recycled and recyclable packaging, to partnerships among packaging producers and recyclers, to governments evaluating how to improve waste handling , to consumers reducing their plastic footprint.  That said, it is important not to overlook plastic’s valuable contribution to society, from its use in medicine, construction, transportation, to provision of safe drinking water to the developing world. Nor should sight be lost of the inherent protective and resource-efficient benefits afforded by plastic in preventing food waste. Rather than a wholesale “plastic-free” goal, perhaps a “plastic waste-free” or an overall “waste-free” world should be the end goal?  There is a need to adopt a circular economy approach and harness the current spotlight on plastic as a positive means to progress development, from brands designing out surplus plastic to designing in recyclability and ensuring plastic recovery and reuse. This can be enabled by optimised waste management infrastructures and a greater consumer understanding of plastic handling post-use.  Balancing costs with this trend remains an issue for businesses, as consumers are still only willing to pay a small premium for plastic-free. Being transparent about efforts and strategies remains a priority. I want a plastic-free world: what it means for business I WANT A PLASTIC-FREE WORLD Source: Euromonitor International Lifestyle Survey
  • 37. © Euromonitor International PASSPORT 37TOP 10 GLOBAL CONSUMER TRENDS 2019  Corona Extra, ranked among the top 10 lager brands globally, has been piloting a plastic-free multipack ring in Mexico since the start of 2019, with plans to roll this out to the UK at a later date.  The new six-pack rings are made from plant-based biodegradable fibres, which are designed to break down into non-harmful organic waste if left in the environment. The brand acknowledges that, while many plastics are often recyclable, the reality is that much of this plastic ends up being discarded rather than recycled, thus polluting the natural environment and harming wildlife. Therefore, they decided to prioritise plastic-free solutions such as this. Key takeaways  An example of a leading alcoholic drink brand taking action in response to consumer demand for a plastic-free world.  Approach follows other lager brands, such as Carlsberg, which recently designed a glue-based multipack system, and aligns well with the brand’s positioning.  Given the brand’s prominence, it has the potential to act as a catalyst for other brands both within and outside the alcoholic drinks industry.  It showcases innovative thinking. Corona Extra (Mexico): plant-based six-pack rings I WANT A PLASTIC-FREE WORLD Credit: Corona
  • 38. INTRODUCTION AGE AGNOSTIC BACK TO BASICS FOR STATUS CONSCIOUS CONSUMER DIGITALLY TOGETHER EVERYONE’S AN EXPERT FINDING MY JOMO I CAN LOOK AFTER MYSELF I WANT A PLASTIC-FREE WORLD I WANT IT NOW! LONER LIVING CONCLUSION
  • 39. © Euromonitor International PASSPORT 39TOP 10 GLOBAL CONSUMER TRENDS 2019  Consumers are busier than ever. They are beginning to expect more from companies, and want products and services delivered as quickly and simply as possible.  Efficiency-driven lifestyles transcend instant gratification. I Want it Now! consumers seek frictionless experiences that mesh with their lifestyles, are smooth and stress-free, and allow them to dedicate more time to their professional or social lives.  Consumers are increasingly turning to apps that help them organise their lives, and are especially intrigued by innovations that help them avoid queues, reduce waiting time, and synchronise their personal information and preferences.  Technology (especially the adoption of apps) will continue to drive this trend, and younger consumers will adapt more quickly to digital and other technological innovations. I want it now! consumers seeking frictionless experience to organise life I WANT IT NOW! 0 20 40 60 80 100 120 140 15-29 30-44 45-59 60+ 15-29 30-44 45-59 60+ 15-29 30-44 45-59 60+ 15-29 30-44 45-59 60+ Apparel and Personal Accessories Beauty and Personal Care Products Large Consumer Electronics Food for Takeaway and Delivery %ofrespondents(multipleoptionsallowed) Consumer Preferences For Path to Purchase by Age 2017 In-store/in-person On computer or tablet On smartphone Source: Euromonitor Lifestyles Survey 2017
  • 40. © Euromonitor International PASSPORT 40TOP 10 GLOBAL CONSUMER TRENDS 2019  What makes the I Want it Now! trend different in 2019 is that consumers’ willingness to spend is intersecting with technology that more seamlessly integrates goods and services with their lives, with smartphone apps paving the way.  Consumers are finding ways to better integrate their weekly errands into their personal and work lives, such as with smart appliances, pre-ordering meals and connecting with professionals like doctors through apps. Subscription services, eg capsule wardrobes, are emerging strongly.  Especially in Asian markets, consumers are using “super apps”, like We Chat and Go-Jek, that provide an expansive shopping experience in one convenient interface.  Larger technology companies with access to user data are poised to capitalise on this trend in the short term. These companies will be able to employ resources and research in 5G technology, artificial intelligence, and the “internet of things” to help consumers save time and money. As consumers continue to rely on the efficiency of these products and services, they will begin to expect the same level of service from all companies, no matter the size.  Central to I Want it Now!, is the management of user data and a company’s access to these data. The public’s trust in access and how it will be used will ultimately determine the longevity of this trend. I want it now!: what it means for business I WANT IT NOW! 0 5 10 15 20 25 30 35 40 45 50 15-29 30-44 45-59 60+ %ofrespondents I Am Willing to Spend Money to Save Time 2017 Strongly Agree or Agree Neither agree nor disagree Strongly Disagree or Disagree Source: Euromonitor International’s Lifestyles Survey 2017 The trend is strong in societies with a high development and urbanisation. In 2017, 53.7% of Chinese respondents were willing to spend money to save time, and over 60% in India
  • 41. © Euromonitor International PASSPORT 41TOP 10 GLOBAL CONSUMER TRENDS 2019  Samsung launched the first generation of its Family Hub in 2016, which was equipped with an LCD screen and internal cameras that allowed consumers to check their stock while grocery shopping.  Samsung’s 2018 release upgraded the list of functions to include a total of 36 apps, including Uber, Spotify and Fridge Manager, which allows the remote control of the temperature.  Bixby is the Family Hub’s own version of a digital assistant, and mimics many of the functions of Alexa or Siri. Key takeaways  With efficient lifestyles entailing having information and control at your fingertips, smart appliances appear to give a sense of where this trend is heading.  The Family Hub goes beyond serving as a smart personal assistant.  It keeps tabs on food and other family member schedules, serving as the smart product for household management. Samsung’s family hub (global): centre of the smart home? I WANT IT NOW! According to Euromonitor International’s 2017 lifestyles survey, 54% of consumers feel they can make a difference to the world through their choices and actions Credit: Samsung
  • 42. INTRODUCTION AGE AGNOSTIC BACK TO BASICS FOR STATUS CONSCIOUS CONSUMER DIGITALLY TOGETHER EVERYONE’S AN EXPERT FINDING MY JOMO I CAN LOOK AFTER MYSELF I WANT A PLASTIC-FREE WORLD I WANT IT NOW! LONER LIVING CONCLUSION
  • 43. © Euromonitor International PASSPORT 43TOP 10 GLOBAL CONSUMER TRENDS 2019  Increasingly, people are giving up the idea of finding lifelong companionship. Loner Living does not necessarily mean loneliness.  They often seek experiences that replicate companionship, whether that means adopting a pet or travelling in groups.  These consumers are more budget-conscious, perhaps given the disproportionate share of earnings they must allocate to housing. 0 100 200 300 400 500 600 2012 2013 2014 2015 2016 2017 Population(million) Global Population of Divorced or Widowed Individuals 2012-2017 Population by Marital Status [Divorced] Population by Marital Status [Widowed] Source: Euromonitor International  This trend challenges the idea that living alone into adulthood is a source of stigma; in fact, single households are expected to grow at the fastest rate – a 2% CAGR – over the next decade. Many of these households will be divorced Baby Boomers, who have the highest divorce rate of any generation, although it is also being driven by younger people who are delaying or eschewing marriage to focus on their careers instead, or to indulge in personal development, education or travel. This is especially true in East Asia, where single households are rising the fastest. In the West, it is estimated that when today’s youth turns 50, 25% of them will never have married.  Instead of dreading solitary lifestyles, the young and old alike are celebrating their singledom with pride. People across the world are bucking the stigma of living alone LONER LIVING Source: Euromonitor International
  • 44. © Euromonitor International PASSPORT 44TOP 10 GLOBAL CONSUMER TRENDS 2019 Loner living: what it means for business LONER LIVING By the time today’s US young adults turn 50, 25% of them will have been single their whole life.  Single households only have one income, money can be tight and they are careful what to spend on. They are often less brand loyal, as they look for the best deals.  Products and services that help these consumers celebrate their proudly independent lifestyles will succeed in capturing this growing market segment.  Their purchasing decisions are often more sensible, they shop “little and often”, preferring durable and convenient products that come in smaller pack sizes.  They are also less likely to be loyal to certain brands, which reflects their propensity to celebrate their own independence and sense of identity.  Business needs to appeal to loner lifers not only through value for money but also convenience, portion control, simplicity and waste reduction.  UK retailer Tesco continues to leverage this rise in single living ​ with its Shopping for One strategy, with expanding ranges of single portion products, which also appeals to households with differing diet needs (vegan, cultural), as well as families who are increasingly not eating together, as they have such busy lives.
  • 45. © Euromonitor International PASSPORT 45TOP 10 GLOBAL CONSUMER TRENDS 2019  Karaoke Television has 20,000 mini-booths that can cater to single Chinese who want to enjoy singing in private and alone.  Users pay per hour or song, using a QR code on their mobile phones to pay for the service. This enables consumers to “snack” on karaoke rather than committing to longer periods of time. Key takeaways  Services are capitalising on the growing popularity of single living, such as foodservice for one and solo gyms.  Valuing the single psyche here demonstrates how Loner Living is being catered for in markets where singles predominate.  In Japan, there is an emerging ohitorisama (or “dear client alone”) culture, while China’s zeal for Singles Day (11 November) saw sales for Alibaba surpassing USD30 billion in 2017. M-Bar: Mini-KTV (China) - enjoying singing solo without shame LONER LIVING Credit: Euromonitor international East Asia’s number of single households is rising faster than many other regions
  • 46. INTRODUCTION AGE AGNOSTIC BACK TO BASICS FOR STATUS CONSCIOUS CONSUMER DIGITALLY TOGETHER EVERYONE’S AN EXPERT FINDING MY JOMO I CAN LOOK AFTER MYSELF I WANT A PLASTIC-FREE WORLD I WANT IT NOW! LONER LIVING CONCLUSION
  • 47. © Euromonitor International PASSPORT 47TOP 10 GLOBAL CONSUMER TRENDS 2019 Key takeaways CONCLUSION Consumers are asserting their power. As their access to knowledge increases, they are taking control in times of unprecedented change. Business must use consumer engagement and collaboration to listen, learn and give agency to consumers in order to succeed. Generational values and priorities are blurring; consumers of all ages and cultures are conforming less to conventional expectations. Looking beyond traditional demographics will become increasingly important. Customised, on-demand products and services are becoming the norm. Employing technological advances to ensure a simple and efficient path to purchase is essential, rather than optional. Companies’ corporate social responsibility policies must be authentic to connect emotionally with consumers.
  • 48. © Euromonitor International PASSPORT 48TOP 10 GLOBAL CONSUMER TRENDS 2019 Top 10 Global Consumer Trends 2019 CONCLUSION
  • 49. © Euromonitor International PASSPORT 49TOP 10 GLOBAL CONSUMER TRENDS 2019 Methodology CONCLUSION  Our annual Top 10 Global Consumer Trends are identified through a team Euromonitor International effort, making the most of our very broad international coverage, ranging from industry market analysis to quantitative global consumer surveys.  We prompt our analysts internally in each of our industry verticals and poll the expert teams for their insights. We build a database of emerging trends and mine our trade interviews.  Each autumn, we take those collective insights into dynamic workshops and drill down collectively to pinpoint emerging short-term trends.  We poll our research teams in our 15 global offices and ask them to rank trends, and together we made the final cut to identify the top 10 trends for 2019.  Finally, each trend is written up by one of our analysts, working closely with the industry team, guided by our experts.
  • 50. FOR FURTHER INSIGHT PLEASE CONTACT Gina Westbrook Director of Consumer Trends gina_westbrook@euromonitor.com RELATED ANALYSIS Whitepaper ‘Top 10 Global Consumer Trends for 2019 http://bit.ly/2F5zS3K
  • 51. © Euromonitor International PASSPORT 51TOP 10 GLOBAL CONSUMER TRENDS 2019 This research from Euromonitor International is part of a global strategic intelligence system that offers a complete picture of the commercial environment. Also available from Euromonitor International: Global Briefings Timely, relevant insight published every month on the state of the market, emerging trends and pressing industry issues. Interactive Statistical Database Complete market analysis at a level of detail beyond any other source. Market sizes, market shares, distribution channels and forecasts. Strategy Briefings Executive debate on the global trends changing the consumer markets of the future. Global Company Profiles The competitive positioning and strategic direction of leading companies including uniquely sector-specific sales and share data. Country Market Insight Reports The key drivers influencing the industry in each country; comprehensive coverage of supply-side and demand trends and how they shape future outlook. Learn More To find out more about Euromonitor International's complete range of business intelligence on industries, countries and consumers please visit www.euromonitor.com or contact your local Euromonitor International office: Bangalore +91 (80) 67740500 Cape Town +27 21 524 3000 Chicago +1 312 922 1115 Dubai +971 4 372 4363 Dusseldorf +49 211 890 0944 Hong Kong +852 3796 3604 London +44 0 20 7251 8024 Santiago +56 22 915 7200 São Paulo +55 11 2970 2150 Seoul +82 2 6138 4366 Shanghai +86 21 6032 1088 Singapore +65 6429 0590 Sydney +61 0 2 9581 9200 Tokyo +81 3 3436 2100 Vilnius +370 5 243 1577 Experience more...