Petlife ICO

1. Clinics earn more using
telemedicine and blockchain
Blockchain in veterinary medicine
icopet.life
CEO about Petlife
Estonia, 2018

2. Hello!
My name is Andrey Fedorov. I am the CEO of Petlife.
We have developed an application that solves the problems of scarcity and quality of
veterinary care. We are planning to bring together veterinarians from Europe, Asia and
North America and become an aggregator of veterinary services. The interaction of
doctors and patients occurs via blockchain and telemedicine.
Our partners are clinics and certified doctors who want to expand their customer base.
Surgery, therapy, radiology, rehabilitation and oncology. We are planning to introduce
more than 30 veterinary professions and areas to solve common and rare problems.
Vaccinations, post-surgery conditions, suspected twisted gut, poisoning by household
chemicals, treatment of parasitic infestations, itching skin, control after the prescribed
drug therapy - just a few cases in which Petlife will be in demand.
We are releasing our application in August. I invite you to become our partner and
start using remote online consultation service, electronic medical records, digital
prescriptions and attract new patients with 100% discount.

3. What is VCRP? Why is it important to know about it if the
company operates in the US or Europe. How Petlife
meets VCRP requirements
Legal Status
Telemedicine, payment by digital currencies, electronic
medical card, smart contracts
Petlife Technologies
How often do patients use the doctor's advice and why?
Telemedicine
How do clinics invest in IT?
Market Trends
What is Petlife and blockchain? How do they work
together?
Petlife App and blockchain?
Contents
The presentation consists of 5 sections. They will
help you get acquainted with the presentation
within 15 minutes. If you do not want to read, just
ask us a question.
If you have any questions about the medical part
of the application, its use for the treatment of
animals or its use in the work of medical centers,
please write to clinic@lifepet.io
If you have any questions about how to invest in
our company, please write to ceo@lifepet.io
If you are interested in highlighting a new project
in veterinary medicine that uses telemedicine
and blockchain, please write to
media@lifepet.io
We will be happy to answer any other questions,
if you write to info@lifepet.io

4. Petlife App. What is it?
Petlife is the first international veterinary
telemedicine marketplace based on
blockchain. The service brings together
animal owners with doctors and clinics
around the world. It also provides a platform
to provide 24/7/365 veterinary care.
The pet receives veterinary care via our
application - remote consultations, test
clarification, data storage and electronic
prescriptions. The doctor carries out
consultations, makes reports and conclusions
and receives payment.
About Petlife App.
New customers
We will work in Europe, North America
and China
Telemedicine
Consult patients remotely and recruit
doctors from other countries
Blockchain
New technologies, crypto-community
and payment with crypto-currency

5. Bill Gates, founder of Microsoft
"I think this is a great technological breakthrough , but governments will play the
dominant role in it".
Petlife App. What is blockchain?
It is a method of storing information. Data are not
stored in one place, but distributed among
participants. Blockchain stores a list of records called
blocks. Every block has a timestamp and a link to the
previous block. It is impossible to break the
connection between elements. Security is the basis
of blockchain.
It is a philosophy of interaction between people.
Information is value. The user provides access in the
form of a private key - cryptographic algorithm. The
algorithm opens the corresponding chain of blocks
and data stored in it. This allows you to conclude
transactions, sign contracts, verify your identity and
exchange electronic money - crypto-currency.
Blockchain is used in the financial sector, medicine,
gambling business, voting process and logistics.
Now also in veterinary medicine.
"Bitcoin is interesting because it is cheap. It is superior to classical currencies,
providing flexible and convenient transactions especially big ones".
Eric Schmidt, former executive chairman of Google
"Technologically, bitcoin is a significant achievement in cryptography. The
opportunity to create something that is not duplicated in the digital world is of
great importance"
Richard Branson, founder of Virgin Group
"If I had a lot of bitcoins, I would spend them on building of a spaceship"
Ben Bernanke, ex-chairman of the Federal Reserve
"Virtual currencies are very promising, especially if the innovations in this area
make payments faster, safer and more efficient"

6. Shared
network
Patients, doctors, clinics,
pharmaceutical and insurance
companies
01 02
03 04
05 06
Petlife App. Why do we use blockchain?
Data storage. Animal's medical record contains all
information. Reports of veterinarians, preoperative
diagnoses, surgery protocols, results of
ultrasound, functional and X-ray diagnostics,
prescriptions and recommendations. Petlife
updates the entire chain of blocks in real time and
displays patient's records.
Treatment. Access to medical record and making
amendments.
Chain inalterability allows the doctor to assess the
quality of treatment and to prepare competent
answers or reports for different institutions,
including courts.
Payment. Crypto-currency or real money.
Transaction takes no more than 24 minutes.
Pay for
services, insurance bills and
compensations.
Crypto-currrency or real money
Actual use
Treatment monitoring,
recommendations and
evaluation of results
Partners income
New market for veterinary clinics
and doctors - crypto-community
Savings
Partners will be able to control
overspending and unnecessary
prescriptions
Service for patients
Doctors can easily join the
treatment process at any stage

7. 322.8
turnover of veterinary software
market in 2016
million, USD*
Technology
Customer retention and market share require
innovation. 2 main groups of information products:
for medical practice management and image
processing (most often X-rays and MRIs).
Companies
There is active competition in the sphere of
veterinary software. The market is dominated by
IDEXX Laboratories, Patterson Companies and Henry
Schein. Other market players - Hippo Manager
Software, VetZ Limited, Esaote SpA, ClienTrax,
Onward Systems and VIA information systems.
These companies have completely occupied the
sector of clinic management technologies and
radiological information systems.
Trends. Clinics are investing in IT
8.9%
expected market growth of veterinary
software until 2025
per year*
*according to Grand View Research
68 000 22 000
veterinarians have private practice, according to American
Veterinary Medicine Association. In the next 3 years private
practitioners will increase demand for information veterinary
technologies.
in the US and in the UK
Trends
Cloud solutions
Mobile apps
Ease of use
New
solutions

8. Trends. Clinics are investing in IT
What technologies will attract investments tomorrow?
What technologies will attract investments tomorrow?
The growth of mobile applications determines market
trends. Patients will prefer clinics where they can quickly
and easily obtain services for their pets through a mobile
app.
New systems will be integrated in the work of medical
information system via an open API module or will be a
completely cloud-based solution. Self-learning neural
networks will assist in giving medical recommendations
and selecting the right doctor based on the given data.
Electronic prescriptions and full medical records will be an
integral part of telemedicine.
The year 2016 saw a rise in the demand for technological
solutions for maintaining the health of livestock. Programs
solve 3 problems: production process control,
micro-chipping and storage of quality related information.
Machine learning and blockchain are
new technologies that will be a reality tomorrow.
.
42%
growth of online sales of veterinary services in 2015.
30%
total growth of e-commerce worldwide in 2015.
per year
Online sales of veterinary products outpaced the total amount
of pet care product sales (2010-2014, USA)*
15,2% 15,0%
5,0%
4,7%
Pet care
e-commerce
E-commerce Retail Pet care
*Appa, 2015

9. World population growth contributes to an increase in the
amount of cattle, dairy and poultry production.
Based on the current consumption patterns, we need to
produce 70% more food than we do now*. Analysis of food
consumption in North America, South America and Asia
shows that the consumption of meat will increase by 12%.
Evolution of farm animals diseases opens opportunities for IT
companies and veterinary care providers. Companies are
expanding their research and development. It is being done
to create innovative products that will provide farming
business with access to professional veterinary care.
* according to the 9-th International Conference on Veterinary Healthcare and Medicine
Trends. Technologies in Animal Industry 2.6 billion
number of farm animals in 2018 compared to 1.5
billion in 2000*
4 times
poultry industry should increase 4 times in order to
meet the consumption demand
of veterinary vaccines market are vaccines for farm
animals
62%
Growing demand for meat, milk and eggs
lays enormous responsibility on farmers.
Equipment manufacturers are searching for
new technologies to combat food-borne and
zoonotic diseases.

10. Patients are willing to receive remote medical care. The main
reasons for choosing telemedicine are convenience and cost
that is lower than in-office reception*.
Telemedicine offers clinics and doctors a new tool for routine
practice and a way to enhance relations with partners.
*according to HIDA - Health Industry Distributors Association. Study, 2017.
Trends. Telemedicine
Convenience, cost, quality and the feeling
that the condition was not so serious are
three main reasons for choosing
telemedicine.
“It was fast in terms of connection.
It was nice to see my doctor
face-to-face by webcam, and
have
a more personal experience than
just 5 to 10 minutes it would have
been at the office – just felt
more personal.”
— Male, Millennial
Majority Of Patients Open To Televisits
18%
Have Scheduled
a Televisit
53%
Would Consider
Scheduling a Televisit
29 %
Would Not
Consider
Scheduling a
Televisit

11. Trends. Telemedicine*
The majority of respondents (54%) stated that remote consultation was
better than in-office visit
The majority of respondents (59 %)
are willing to increase the number of
remote visits to the doctor next year
53 %
28 %
15 %
4 %
Offered by
my
physician
Offered by
my insurance
company
Found out
about it on
my own
Found out
about it some
other way
Most patients learn about telemedicine
from their physicians
Majority of patients thought televisit was better
41 %
Same as in-office visit
54 %
Better than in-office visit
5 %
Worse than
in-office visit
Telemedicine users plan to increase televisits in 2017
3 %
Decrease
59 %
Increase
38 %
Stay the same
*Telemedicine: Patient Perspectives, Health Industry
Distributors Association, 2017

12. Petlife Technologies. Telemedicine
Petlife allows to perform real-time online
consultations. A veterinarian can conduct
scheduled and emergency video
consultations for animals owners. Up to 16
doctors from different medical centers will
be able to discuss complex clinical cases.
Petlife provides video conferencing with a
medical expert around the world. Animal
owner can send the medical information
necessary for a qualified conclusion -
reports, X-rays, CT and MRI scans,
ultrasound images and laboratory test
results.
High-definition video stream
Video consultation via smartphone
Cryptographic protection of video channel
Combination: video+voice+chat
No connection loss
HTTPS authentication

13. Petlife Technologies. Smart contracts
Petlife is the first veterinary application that uses
blockchain-based smart contracts. Petlife smart contracts is
a computer algorithm that describes and controls
communication between users, for example, doctor and
patient or patient and insurance company.
Smart-contracts contain information about the
communication between users, for example, consultations
or payment operations. This information is easy to trace and
impossible to alter. Deleting, modifying or adding
information is impossible as smart contracts are based on
the blockchain technology. blockchain is a distributed
network of data blocks where each participant sees all the
changes made within the network.
Petlife smart contracts perform 2 main functions -
conducting payment and controlling contractual relations.
By using our application clinics and doctors provide
veterinary services: consultations, prescriptions,
conclusions based on diagnostic results, treatment control
and recommendations.
Animal owners and insurance companies pay for the
services. There are 2 payment options: by PETL token or
widely known crypto-currencies such as bitcoin. PETL
token is an internal crypto-currency.
The market rate of all digital currencies depends on the
dollar market rate. Or you can pay with common currency,
for example, US Dollar, Euro or Yen. Our users can pay or
receive payment for services by digital or traditional means
with the help of our partners - digital payment systems.
Smart contracts provide other types of interaction as well.
For instance, remote video consultations, searching for a
doctor, issuing electronic prescription etc.

14. Petlife Technologies. Smart contracts
Smart contracts utilize the convenience of decentralized
blockchain technology:
Smart contract is encrypted and
distributed among nodes. This guarantees
that it will not be lost or changed without
your permission
Security
Most processes are automated, and most
intermediaries are eliminated
Economy and speed

15. Petlife Technologies.
Electronic medical record
Petlife stores medical information of each animal. All the
information goes into an electronic medical record. The
application outlines medical information about the animals
and generates the case-record.
Petlife electronic medical record is a single information
resource which contains medical data of animals -
conclusions, reports, test results, case-records and
electronic prescriptions. Animal owners can add new data
and veterinarians can track clinical findings.
If the animal owner gives permission to transfer data from
the medical record, the application generates a smart
contract. This algorithm transfers data to the doctor or
clinical facility. It enables the generation of an independent
report, recommendations and the possibility of a case
conference.

16. Petlife Technologies.
Electronic medical record
01
02
003
Collects and stores
important medical data
Sends it to the
authorized doctor
Provides an opportunity
to use standardized
protocols
Moduls
Epicrisis
Results of laboratory diagnostics
Ultrasonic diagnostic results
Result of x-ray examination
Result of surgical treatment

17. Petlife Technologies.
Electronic medical record
Pros for doctors
cloud solution
mobile application
ease of use
new decisions
Pros for patients
transmission of information
reasonable institutions
information security

18. VCPR (Veterinarian-Client-Patient Relationship) - is
the legal definition of remote consultations in
veterinary medicine. The USA and the EU have
adopted this definition and determined the
conditions for remote veterinary practice.
State regulations require to perform remote
consultations only in full compliance with VCPR. In
this case only verified and clinically tested
technologies can be used. The only exception is an
emergency situation when it is impossible to see
your veterinarian in time. The only way to work
legally in any European country is to fully comply
with the state and/or federal VCPR.
The US Federation of state medical boards (FSMB) defines
telemedicine as medical practice with the use of electronic
means of communication, information technology and other
means of communication between healthcare providers on
the one side of the screen and the patient on the other, with
or without an intermediate healthcare provider.
The American Association of Telemedicine (ATA,
americantelemed.org) use a shorter version that defines
telemedicine as a tool for health care ... to empower, not
replace clinical practice, views and expertise of health care
providers.
Telemedicine in this context plays a key role in the
interaction with the customer, which is important because it
promotes customer satisfaction and maintains long-term
relationships between the veterinarian and the owner of the
animal. The main thing upon which the success of
telemedicine startup depends is the ability to use innovation
and comply with government rules and regulations of
veterinary care..
Petlife respects the law

19. Petlife respects the law
Even at the start of the Petlife project the team faced
the task - the service must meet legislative
requirements in the context of VCPR telemedicine..
← Petlife Solution - Medical report and conclusion after
a remote consultation signed by a veterinarian.
→ The first requirement VCRP - the veterinarian
assumes the responsibility for making clinical
judgments and treatment plan, a pet owner agrees to
follow the instructions of the veterinarian.
← Petlife Solution - patient’s medical record and
preparation for remote consultation..
→ The second requirement VCRP - The doctor has the
necessary amount of information about the pet:
complaints, anamnesis, preliminary diagnosis, the results
of research. This means that the veterinarian is
monitoring the situation and is ready to build an effective
treatment plan..
← Petlife Solution - a wide choice of communications :
doctor - patient, options for medical services.
Emergency medical alert about his patient.
→ The third requirement VCRP - the doctor is available
for re-admission and the emergency, he monitors the
state of the pet and participates in its treatment.
← Petlife Solution - complete electronic medical
records.
→ The fourth requirement VCRP - the doctor monitors
the treatment and results.
← Petlife Solution - complete electronic medical
records.
→ The fifth requirement VCRP - medical records of
patients are kept.

20. Join us before the
release of the
application.
Presentation: July,
2018.
How to partner with Petlife with 100% discount?
For investors
If you are willing to participate in the crowdfunding and to become an investor
of the innovative telemedicine veterinary marketplace, we ask you to visit the
website icopet.life.
For heads of clinics
If you manage or represent a veterinary clinic, contact us via email
clinic@lifepet.io, we can assist you in increasing the number of customers with
the help of an innovative tool for medical aid.
For doctors
If you are a doctor, we can provide you with a tool to improve your medical
practice and an opportunity to work worldwide, contact us via email
clinic@lifepet.io.