• How do users engage with these
short videos ?
• How micro videos gain popularity ?
User engagement in Micro Videos:
Faces engage us
First 2 seconds matter
Social influence matters, but not at the top
• ~ 15k Popular videos for ground
truth of popularity
• ~ 120k videos across the
• Almost all videos crawled for 4
• Likes, Reposts, Comments, Social
Evaluate importance of
each feature for
Figure out do they
correlate temporaly ?
9* Borth, Damian, et al. "Sentibank: large-scale ontology and classifiers for detecting sentiment and emotions in visual content." Proceedings of the 21st ACM international conference on Multimedia. ACM, 2013.
Variation of feature importance
Social doesn't matter at the top: