Agent Gold - 5 Free Tools To Help Your Real Estate Website SEO

5 Free Tools To Help Your
Real Estate Website
Website SEO
Jonathan F. Williams

Website SEO: 5 Free Tools To Help Your Real Estate Website
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If you are a real estate professional and have a website, you’ve probably heard the term “SEO.”
In most cases, it may have been coming from a sketchy digital marketing agency promising
that they can put you on the rst page of Google if you just hire them.
SEO stands for “search engine optimization” and in very basic terms, it means how easy the
information on your website matches the searches that real people make. The more the content
on your website matches the searches people make, the better your content will perform in a
search engine and the higher rank it will achieve. If your content doesn't match any searches, it
will obviously not perform well.
Before we even dive into this, it would be a good time to mention the bene t of checking out
our Practical Guide to Search Engine Optimization. Once you complete that, these tools will be
much more helpful.
Now, the following are several different tools that are offered for free that should allow you to
get a better idea of what content you'll be putting on your site, based on what people are
searching for or how your current content is performing.
1) Google Analytics
First and foremost, use Google Analytics. Most websites utilize Google Analytics as an all-in-one
analytics tool to map out how content on your website is performing and how the traf c to your
website is getting there. If you don't already have Google Analytics on your website, put it on
there now to start tracking immediately.
LEARN MORE: h ps://analytics.google.com/

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2) Google Search Console
Second, utilize Google Search Console. Google Search Console, similar to Google Analytics, is a
free dashboard Google provides website owners that allows you to see the organic searches that
are coming into your website. With Google Analytics by itself, you can see the general source of
the traf c to your website and what they do once they get to your website.
Google Search Console helps determine how they got to your website and the exact searches
that are bringing people to your website.
This is crucial because you will see exactly what people are typing in for their searches to nd
your content. This will tell you which types of searches are most popular to get to a website with
your information, which will help you make further content decisions, and also potentially show
you where you need to alter your content to better meet people's search terms.
3) Yoast SEO
If you have a website that is based on a CMS, like WordPress, you can use Yoast SEO as a plugin
to help improve the SEO of your content. Yoast offers both a free and a premium version of their
plugin. The free version will still put you in a good place to help ensure that your website, title,
description, and URL uses best practices for SEO optimization.
LEARN MORE: h ps://search.google.com/search-console/about
LEARN MORE: h ps://yoast.com/

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Now if you want to try to nd what keywords are performing or get keyword ideas for content,
you should check out Ubersuggest, SERPstat, SearchMetric, or SpyFu. These four free tools allow
you to look at keywords based on a topic or a domain.
You could use it to look at your current domain. However, a lot of this information and more
detailed free information can be found within Google Search Console.
LEARN MORE:
h ps://serpstat.com/
h ps://www.searchmetrics.com/
h ps://neilpatel.com/ubersuggest/
h ps://www.spyfu.com/
The bene t of these tools is that you can also look at other domains and see how they are
ranking. So, in this sense, you can do a little bit of spying on your competition to see how they're
ranking in comparison to you and what they're ranking for your services.
Now, this is where having the worksheet done on the Practical Guide to SEO will come in handy
because you will have identi ed what keywords you want to rank and what questions you want
to answer. You can then type those in to see, who else is ranking in Google for those questions,
and then take those results, put them into these tools and get more details on keywords and
how they rank.
All this is to see how you can better create content that will provide answers to people searching
for information on Google.
4) Ubersuggest, SERPstats, SearchMetric, SpyFu

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5) Mangool’s Google SERP Simulator
Lastly, this is helpful for making sure that your descriptions, titles, and URLs, look good in Google.
It's Mangool’s Google SERP simulator (SERP stands for Search Engine Result Page). With this,
you can type in the information and get an actual look at how your webpage might look on
Google’s results page. You can even easily export that to show others how it looks before you go
ahead and nalize it. This combined with Yoast will give you good tools to make sure you are
creating the best results that look great and grab attention on the results page.
LEARN MORE: h ps://mangools.com/free-seo-tools/serp-simulator
BONUS:
Lastly, as a bonus. You also can use Google Keyword Planner. This tool is only available to those
who have a Google Ads account. However, if you don’t happen to have a Google Ads account
you can make one, NOT run any ads, and still use this tool. This can be very bene cial. With this
tool, you can type in keywords or website domains and get ideas for keywords, as well as how
often they are shown/appear in search results. Plus you don't have the limitations the other
research tools have for their free accounts.
Conclusion:
LEARN MORE: h ps://support.google.com/google-ads/answer/6325025?hl=en
Once you have nished the Practical Guide to SEO for your real estate business, then the next
step would be to look at these tools to see how they can expand what you're already doing with
search engine optimization on your website.

Agent Gold - 5 Free Tools To Help Your Real Estate Website SEO

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Agent Gold - 5 Free Tools To Help Your Real Estate Website SEO