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#MX16
Jeff Sussna
IT Service Design Consultant, Ingineering.IT
The Self-Designing
Organization
NEXT PRESENTATION
The Self-Designing Organization
@jeffsussna
Me: IT consultant/design thinker
Practice: help digital businesses deliver continuous value

Career: development + QA + op...
What happens when we apply design to IT itself?
“…organizations which design systems are constrained to
produce designs which are copies of the communication
structures o...
The “Reverse Conway”
Conway’s Corollary
“…given any system design, someone will find a better one
to do the same job.”
“flexibility of organization is important to effective design”
Microservices and pizzas offer part of the answer
The service economy is different
How do we design/operate for service?
Service exposes the sausage factory
“…delivering value by facilitating outcomes customers want
to achieve…”
-“ITSM Introductory Overview ITIL v3”
Service exposes the sausage factory
A service is a set of promises
Promise: a strongly stated intention to provide benefit
Service exposes the sausage factory
Promises sometimes get broken
Promises unify design and operations
Service exposes the sausage factory
Promises unify systems and organizations
Service exposes the sausage factory
Promises enable organizational flexibility
This is what I do -> this is how I help
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna
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MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna

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Conway's Law expresses Melvin Conway's observation that we are doomed to design systems that mirror the shapes of our organizations. Forward-thinking companies like Amazon and Netflix use Conway's Law to their advantage. They structure their organizations to reflect the kinds of systems they want to create.

Conway also, though, observed that designing a system is just the beginning; it also needs continual redesign. He stressed the importance of organizational flexibility to effective design. How can we achieve this flexibility without descending into re-org madness? This talk will explore the relationship between organizations and systems, and present an approach that treats the design of services, systems, and organizations as continuous and inseparable.

View videos at: https://vimeo.com/channels/mxconf

Published in: Design
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MX: Managing Experience | Day 2 - The Self-Designing Organization | Jeff Sussna

  1. 1. #MX16 Jeff Sussna IT Service Design Consultant, Ingineering.IT The Self-Designing Organization NEXT PRESENTATION
  2. 2. The Self-Designing Organization @jeffsussna
  3. 3. Me: IT consultant/design thinker Practice: help digital businesses deliver continuous value
 Career: development + QA + operations
 Background: liberal arts
  4. 4. What happens when we apply design to IT itself?
  5. 5. “…organizations which design systems are constrained to produce designs which are copies of the communication structures of these organizations.”
  6. 6. The “Reverse Conway”
  7. 7. Conway’s Corollary
  8. 8. “…given any system design, someone will find a better one to do the same job.”
  9. 9. “flexibility of organization is important to effective design”
  10. 10. Microservices and pizzas offer part of the answer
  11. 11. The service economy is different
  12. 12. How do we design/operate for service?
  13. 13. Service exposes the sausage factory
  14. 14. “…delivering value by facilitating outcomes customers want to achieve…” -“ITSM Introductory Overview ITIL v3”
  15. 15. Service exposes the sausage factory
  16. 16. A service is a set of promises
  17. 17. Promise: a strongly stated intention to provide benefit
  18. 18. Service exposes the sausage factory
  19. 19. Promises sometimes get broken
  20. 20. Promises unify design and operations
  21. 21. Service exposes the sausage factory
  22. 22. Promises unify systems and organizations
  23. 23. Service exposes the sausage factory
  24. 24. Promises enable organizational flexibility
  25. 25. This is what I do -> this is how I help

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