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Conway's Law expresses Melvin Conway's observation that we are doomed to design systems that mirror the shapes of our organizations. Forward-thinking companies like Amazon and Netflix use Conway's Law to their advantage. They structure their organizations to reflect the kinds of systems they want to create.
Conway also, though, observed that designing a system is just the beginning; it also needs continual redesign. He stressed the importance of organizational flexibility to effective design. How can we achieve this flexibility without descending into re-org madness? This talk will explore the relationship between organizations and systems, and present an approach that treats the design of services, systems, and organizations as continuous and inseparable.
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