Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

of

My traffic is gone! Where the heck did it go? Slide 1 My traffic is gone! Where the heck did it go? Slide 2 My traffic is gone! Where the heck did it go? Slide 3 My traffic is gone! Where the heck did it go? Slide 4 My traffic is gone! Where the heck did it go? Slide 5 My traffic is gone! Where the heck did it go? Slide 6 My traffic is gone! Where the heck did it go? Slide 7 My traffic is gone! Where the heck did it go? Slide 8 My traffic is gone! Where the heck did it go? Slide 9 My traffic is gone! Where the heck did it go? Slide 10 My traffic is gone! Where the heck did it go? Slide 11 My traffic is gone! Where the heck did it go? Slide 12 My traffic is gone! Where the heck did it go? Slide 13 My traffic is gone! Where the heck did it go? Slide 14 My traffic is gone! Where the heck did it go? Slide 15 My traffic is gone! Where the heck did it go? Slide 16 My traffic is gone! Where the heck did it go? Slide 17 My traffic is gone! Where the heck did it go? Slide 18 My traffic is gone! Where the heck did it go? Slide 19 My traffic is gone! Where the heck did it go? Slide 20 My traffic is gone! Where the heck did it go? Slide 21 My traffic is gone! Where the heck did it go? Slide 22 My traffic is gone! Where the heck did it go? Slide 23 My traffic is gone! Where the heck did it go? Slide 24 My traffic is gone! Where the heck did it go? Slide 25 My traffic is gone! Where the heck did it go? Slide 26 My traffic is gone! Where the heck did it go? Slide 27 My traffic is gone! Where the heck did it go? Slide 28 My traffic is gone! Where the heck did it go? Slide 29 My traffic is gone! Where the heck did it go? Slide 30 My traffic is gone! Where the heck did it go? Slide 31 My traffic is gone! Where the heck did it go? Slide 32 My traffic is gone! Where the heck did it go? Slide 33 My traffic is gone! Where the heck did it go? Slide 34 My traffic is gone! Where the heck did it go? Slide 35 My traffic is gone! Where the heck did it go? Slide 36 My traffic is gone! Where the heck did it go? Slide 37 My traffic is gone! Where the heck did it go? Slide 38
Upcoming SlideShare
What to Upload to SlideShare
Next
Download to read offline and view in fullscreen.

Download to read offline

My traffic is gone! Where the heck did it go?

Download to read offline

An actionable checklist of things to check when you realise you have a traffic loss, presented at BrightonSEO

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

My traffic is gone! Where the heck did it go?

  1. 1. My traffic is gone! Where the heck did it go? Ciara Serrano Temprado // Webgears Group SLIDESHARE.NET/CIARASERRANOTEMPRADO @ciara_serrano
  2. 2. Barcelona  Berlin
  3. 3. Barcelona  Berlin SEO (On-Page)
  4. 4. Barcelona  Berlin SEO (On-Page) Omio (formerly GoEuro)
  5. 5. Barcelona  Berlin SEO (On-Page) Omio (formerly GoEuro) Webgears Group
  6. 6. Before panicking…
  7. 7. Industry Seasonality
  8. 8. Industry Seasonality YoY Comparison
  9. 9. Industry Seasonality YoY Comparison Special Events
  10. 10. What’s affected?
  11. 11. If only a few pages are affected… Status Code
  12. 12. If only a few pages are affected… Status Code Robots.txt
  13. 13. If only a few pages are affected… Status Code Robots.txt Rankings
  14. 14. Who is outranking you? Competitors
  15. 15. Who is outranking you? Competitors Brands
  16. 16. Who is outranking you? Competitors Brands Newspapers
  17. 17. Still Number 1!
  18. 18. Impressions & CTR
  19. 19. Search Trends Fernbus vs Flixbus
  20. 20. Google Features
  21. 21. If it’s a general drop…
  22. 22. Google Search Console
  23. 23. (Un)confirmed Google Update
  24. 24. Google SERPs
  25. 25. Now what?...
  26. 26. If only a few pages are affected… Diversify
  27. 27. If only a few pages are affected… Diversify User Intent
  28. 28. If only a few pages are affected… Diversify User Intent Link Building
  29. 29. If it’s a general drop… E-A-T
  30. 30. If it’s a general drop… E-A-T Backlink Profile
  31. 31. If it’s a general drop… E-A-T Backlink Profile User Intent (again)
  32. 32. If it’s a general drop… E-A-T Backlink Profile User Intent (again) Market Analysis
  33. 33. Key Takeaways (aka TL; DR) ALWAYS check the SERPs
  34. 34. Key Takeaways (aka TL; DR) ALWAYS check the SERPs Rely on multiple data sources
  35. 35. Key Takeaways (aka TL; DR) ALWAYS check the SERPs Rely on multiple data sources Offer unique and useful value
  36. 36. Key Takeaways (aka TL; DR) ALWAYS check the SERPs Rely on multiple data sources Offer unique and useful value Pay attention to user signals and trends
  37. 37. Thank You for Your Attention!

An actionable checklist of things to check when you realise you have a traffic loss, presented at BrightonSEO

Views

Total views

523

On Slideshare

0

From embeds

0

Number of embeds

0

Actions

Downloads

29

Shares

0

Comments

0

Likes

0

×