An actionable checklist of things to check when you realise you have a traffic loss, presented at BrightonSEO

1. My traffic is gone!
Where the heck did it go?
Ciara Serrano Temprado // Webgears Group
SLIDESHARE.NET/CIARASERRANOTEMPRADO
@ciara_serrano

2. Barcelona  Berlin

3. Barcelona  Berlin
SEO (On-Page)

4. Barcelona  Berlin
SEO (On-Page)
Omio (formerly GoEuro)

5. Barcelona  Berlin
SEO (On-Page)
Omio (formerly GoEuro)
Webgears Group

7. Before panicking…

8. Industry Seasonality

9. Industry Seasonality
YoY Comparison

10. Industry Seasonality
YoY Comparison
Special Events

11. What’s affected?

12. If only a few pages are affected…
Status Code

13. If only a few pages are affected…
Status Code
Robots.txt

14. If only a few pages are affected…
Status Code
Robots.txt
Rankings

15. Who is outranking you?
Competitors

16. Who is outranking you?
Competitors
Brands

17. Who is outranking you?
Competitors
Brands
Newspapers

18. Still Number 1!

19. Impressions & CTR

20. Search Trends
Fernbus vs Flixbus

21. Google Features

22. If it’s a general drop…

23. Google Search Console

24. (Un)confirmed Google Update

25. Google SERPs

26. Now what?...

27. If only a few pages are affected…
Diversify

28. If only a few pages are affected…
Diversify
User Intent

29. If only a few pages are affected…
Diversify
User Intent
Link Building

30. If it’s a general drop…
E-A-T

31. If it’s a general drop…
E-A-T
Backlink Profile

32. If it’s a general drop…
E-A-T
Backlink Profile
User Intent (again)

33. If it’s a general drop…
E-A-T
Backlink Profile
User Intent (again)
Market Analysis

34. Key Takeaways (aka TL; DR)
ALWAYS check the SERPs

35. Key Takeaways (aka TL; DR)
ALWAYS check the SERPs
Rely on multiple data sources

36. Key Takeaways (aka TL; DR)
ALWAYS check the SERPs
Rely on multiple data sources
Offer unique and useful value

37. Key Takeaways (aka TL; DR)
ALWAYS check the SERPs
Rely on multiple data sources
Offer unique and useful value
Pay attention to user signals and trends

38. Thank You for Your Attention!