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My traffic is gone! Where the heck did it go?

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An actionable checklist of things to check when you realise you have a traffic loss, presented at BrightonSEO

Published in: Marketing
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My traffic is gone! Where the heck did it go?

  1. 1. My traffic is gone! Where the heck did it go? Ciara Serrano Temprado // Webgears Group SLIDESHARE.NET/CIARASERRANOTEMPRADO @ciara_serrano
  2. 2. Barcelona  Berlin
  3. 3. Barcelona  Berlin SEO (On-Page)
  4. 4. Barcelona  Berlin SEO (On-Page) Omio (formerly GoEuro)
  5. 5. Barcelona  Berlin SEO (On-Page) Omio (formerly GoEuro) Webgears Group
  6. 6. Before panicking…
  7. 7. Industry Seasonality
  8. 8. Industry Seasonality YoY Comparison
  9. 9. Industry Seasonality YoY Comparison Special Events
  10. 10. What’s affected?
  11. 11. If only a few pages are affected… Status Code
  12. 12. If only a few pages are affected… Status Code Robots.txt
  13. 13. If only a few pages are affected… Status Code Robots.txt Rankings
  14. 14. Who is outranking you? Competitors
  15. 15. Who is outranking you? Competitors Brands
  16. 16. Who is outranking you? Competitors Brands Newspapers
  17. 17. Still Number 1!
  18. 18. Impressions & CTR
  19. 19. Search Trends Fernbus vs Flixbus
  20. 20. Google Features
  21. 21. If it’s a general drop…
  22. 22. Google Search Console
  23. 23. (Un)confirmed Google Update
  24. 24. Google SERPs
  25. 25. Now what?...
  26. 26. If only a few pages are affected… Diversify
  27. 27. If only a few pages are affected… Diversify User Intent
  28. 28. If only a few pages are affected… Diversify User Intent Link Building
  29. 29. If it’s a general drop… E-A-T
  30. 30. If it’s a general drop… E-A-T Backlink Profile
  31. 31. If it’s a general drop… E-A-T Backlink Profile User Intent (again)
  32. 32. If it’s a general drop… E-A-T Backlink Profile User Intent (again) Market Analysis
  33. 33. Key Takeaways (aka TL; DR) ALWAYS check the SERPs
  34. 34. Key Takeaways (aka TL; DR) ALWAYS check the SERPs Rely on multiple data sources
  35. 35. Key Takeaways (aka TL; DR) ALWAYS check the SERPs Rely on multiple data sources Offer unique and useful value
  36. 36. Key Takeaways (aka TL; DR) ALWAYS check the SERPs Rely on multiple data sources Offer unique and useful value Pay attention to user signals and trends
  37. 37. Thank You for Your Attention!

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