CompoundCo. a global operator in the commodity industry provided services bundled with its products as a competitive differentiator. But due to a change in strategy CompoundCo. now wanted to separate the product and service bundle to identify successful service-sales implementation strategies.

1. How to counter
obstacles in introducing
services-sales?
B U S I N E S S D E V E L O P M E N T

2. KEY STATS
Pricing Model
Service Sales Opportunities
5
10

3. PROBLEM
CompoundCo. a global operator in the commodity industry provided
services bundled with its products as a competitive differentiator. But
due to a change in strategy, CompoundCo. now wanted to separate the
product and service bundle to identify successful service-sales
implementation strategies.

4. APPROACH – PHASE I
Key research topics and insight source identification
The Sprintly team began the process by identifying the key sources for
insight collection. Next, along with company's team a list of key topics
were identified, these included sales organization structure, information
flow tool capability, and demand identification.

5. APPROACH – PHASE II
Service sales market entry and pricing strategy
The Sprintly team identified entry-level strategies for CompoundCo.
Additionally, insights on resource allocation and service categorization.
Next, the Sprintly team identified the various pricing models used by
peer companies and the packaging strategies.

6. APPROACH – PHASE III
Service packages concept creation
Based on the above analysis, the Sprintly team developed customized
service packages with specific values required by CompoundCo. In
addition, the team provided a roadmap for service categories and
practices for effective service sales implementation.

7. RESULT
The team provided CompoundCo. a framework to build service
offerings that are monetizable and measurable. Through this project,
CompoundCo. acquired strategies for transformation towards a service
organization that can further impact their revenue potential.

8. Identify and solve key business development
issues
L A U N C H A P R O J E C T W I T H U S
W R I T E T O U S