November 2012 TEAM Coalition Membership Meeting Minutes

1. 1
Membership Meeting Minutes
National Association of Broadcasters
November 8, 2012
Attendees
1. Bill Bordley, MLB
2. Bill Bradley, Anheuser-Busch
3. Kevin Bruder, IAVM, Vice Chairman
4. Mark Camillo, CSC
5. Ray DiNunzio, NFL
6. Bill Elliott, HERO Campaign
7. Kionna Garrett, TEAM Coalition
8. Mark Glaser, CSC
9. Jim Granger, CSC
10. Marc Hindorff, Brown-Forman
11. Morgan Holleran, TEAM Coalition
12. Kil-Jae Hong, NHTSA
13. Carol Huebner, Anheuser-Busch
14. John Huff, Live Nation, Training
Committee Chairman
15. Craig Keyser, HERO Campaign
16. Allison Kreutzjans, NAB
17. Kara Macek, GHSA
18. Joe McClain, Beer Institute, Finance &
Membership Committee Chairman
19. John McHale, MLB, Chairman (via
conference call)
20. Carl Mittleman, ARAMARK, 3rd
Vice
Chairman
21. Mary Mycka, SMA
22. Jill Pepper, TEAM Coalition
23. J.C. Poma, TEAM Coalition
24. Jim Robertson, DNC Sportservice
25. Christoph Schoenbeck, MLS
26. Russ Simons, Venue Solutions Group
27. Rebecca Spicer, NBWA
28. Christy Verbosky, TEAM Coalition
29. Diane Wagner, MillerCoors
30. Dennis Wharton, NAB
31. Damon Zumwalt, CSC
Member Organizations Not in Attendance
1. Jim Cawley, NBA
2. Marcus Jadotte, NASCAR
3. Gus Kontopuls, Elite
4. Ann Marie Lynch, NHL
5. Mary Wilfert, NCAA
6. Todd Wickner, Ovations Food Services
Comments from Board of Directors Meeting
• TEAM Coalition’s primary goal is to support communication efforts with teams, leagues and all
member organizations
o Training:
 Engage the NASCAR tracks; following up on the promise made by John Saunders –
ISC (International Speedway Corporation) President – from the Spring 2012
membership meeting at NASCAR headquarters
 Complete the online training program for employee level training in the next 2 fiscal
years
o Marketing:
 846,000 designated drivers in 2012 across all leagues and Live Nation venues
 Set goals for a total number of fans participating in responsible fan programs,
promote those goals, and engage existing members and possibly involve new
members by recognizing the accomplishment once we reach those goals
 Put together a toolkit that all members and leagues can pull from to promote
responsibility
 Continue to work on our communication efforts with all teams, leagues and
members
o Membership: Under John McHale’s chairmanship, bring on 4 new members

2. 2
• Advisory Committee:
o We will investigate establishing an advisory committee, roles, responsibilities, term and
possible advisors; the membership will vote on the concept of an advisory committee in the
Spring 2013 meeting
Calendar Review
• Edits and Corrections – online version of calendar has everything fixed, it is perfect, we promise!
o NFL: CSC is not at Edward Jones Dome; Whelan is at Paul Brown Stadium; Tenable is at
Cleveland Browns Stadium
o NBA: Nets did not report designated drivers in 2011-2012; Charlotte Bobcats had 1,057
(attributed to the Nets on the calendar); from Bobcats to Bucks, the DD totals need to shift
down 1 row; Hornets to Wizards DD totals are correct; Coors Light is the official DD partner
with the Phoenix Suns (started with the 2012-2013 season)
o June: CEFMA (Collegiate Event & Facilities Managers Assoication) and NACDA (National
Association of Collegiate Directors of Athletics) conferences are June 12 – 15 in Orlando, FL
– TEAM plans to attend both conferences
o MLB: Securitas is the staffing company for the New York Yankees and Securitas is a winner
of a training award for the number of employees certified for Yankee Stadium
o MLS: ARAMARK is the DD partner for the Colorado Rapids
o TEAM Coalition Directory: Bill Elliott is now the Chief Development Officer for the HERO
Campaign; Jerry Freed, Regional Vice President Operations for Delaware North Companies
Sportservice has been added
• Financial page review
o Carl Mittleman, ARAMARK commented on the revenue growth in FY 2012 of 15% relative
to FY 2011 and on the split of employees trained between concessions and operations; 28%
of all 2012 employees certified came from operations. Carl wants the league representatives
to challenge all their teams and facility managers to maintain that commitment to TEAM
with the non-alcohol serving employees.
o Revenue growth was a direct result of training product price increases on February 1, 2012
 $20,000 more revenue from trainer workshop registrations
 $180,000 more revenue from the sale of participant manuals
o Jill responded that our training revenue growth opportunity is to reach out to new buildings
so that TEAM training can become part of the operation from day one. Examples:
 MetLife Stadium – year 1
 Target Field – year 1
 Cowboys Stadium – year 2
 Barclays Center – year 2 (possibility)
o MetLife is also a great example of how our connection with TEAM trainers allows us to
utilize the opening of new buildings. The Director and Assistant Director of Guest Services at
MetLife Stadium are TEAM Master Trainers that came from buildings that required all
employees to be TEAM certified.
o Recognition of the teams, buildings and concessionaires that certify the most employees is
key to maintaining relationship and growing relationships
 TEAM will recognize 13 MLB Clubs for Prestigious Achievement at November
meeting (100% of TOTAL employees TEAM certified)
 TEAM will recognize ARAMARK winners at December meeting, MLS winners at
January meeting and NFL winners at June meeting
 We are working with DNC Sportservice to recognize their winners as well

3. 3
o Russ Simons offered that there are many industry publications that announce new
construction and major renovations for sports and entertainment facilities; TEAM should
reach out to those organizations as soon as the new building or renovation announcement is
made so that TEAM training becomes part of the budget
 Please forward to TEAM any articles you find about new buildings or major
renovations so that we can reach out about TEAM training
• NHL:
o We are ready to launch RHIR if there is a season
o Winter Classic has been officially canceled as of now
o Only 3 teams left that we do not believe have a designated driver program
 Calgary Flames
 Florida Panthers
 Nashville Predators
• Live Nation:
o Jill explained that “Canning Hunger” is a non-profit organization that works with ARAMARK
at many Southern CA venues. Canning Hunger is a shelter for people who would otherwise
be homeless. The program provides education and training to the participants. Canning
Hunger raises money by staffing concessions stands.
o 13,584 of the certified workers in 2012 were affiliated with non-profit groups, 41% of the
concessionaire staff certified.
o Jill asked Damon Zumwalt if CSC utilizes non-profit groups. Damon said that in some cases
military units or college athletic teams work for CSC
o During summer 2012, ARAMARK staff members at 4 out of 5 Live Nation venues staffed the
designated driver booths for every show. TEAM provided ARAMARK at those venues with
one box of TEAM participant manuals ($1,560 value) as payment for staffing and providing
complimentary soft drinks to the designated drivers.
o 2013 goal is to activate with more venues via the online ticket transaction, possibly NOT
activating in as many venues with a booth that requires staffing
 Bill Elliott, HERO wants to see if the Live Nation/Ticketmaster microsite could also
offer a link to donate to HERO Campaign or TEAM Coalition
 Jill explained that through the ticket purchase process, contact information will be
collected, depending on privacy rules we may be able to contact concert goers who
have pledged to be designated drivers and solicit donations
o New plan will cost money
 TEAM has $40,000 from NHTSA to spend
 TEAM also plans to reach out to GHSA members and solicit financial support
focusing on their enforcement dollars for Memorial Day and Labor Day
 Kara Macek from GHSA emphasized the importance of leveraging the states’ dollars
for high visibility enforcement
• Memorial Day = Click It Or Ticket
• Labor Day = Drive Sober Or Get Pulled Over
 Jill confirmed that the ask will be tied to high visibility enforcement dollars while the
rest of the year will be “value-added” promotion of social norming messages:
• Buzzed Driving Is Drunk Driving
• Be A HERO. Be A Designated Driver.™

4. 4
• NBA:
o 2011-2012 Mavericks DD for the Season will be attending 2013 NBA All-Star Game
o Grizzlies do have a DD program, but no sponsor. TEAM is providing materials to the team
o Nets training total came from the Prudential Center in New Jersey; move to Brooklyn
happened in advance of 2012-2013 season
• MLB:
o Bill Bordley, MLB said that the 2012 season was a very successful year
 75 million in attendance (more than NFL, NBA, NHL and MLS combined)
 Commitment to TEAM Training is paramount to the league’s success
 MLB has been very proactive in combatting alcohol abuse and it will continue to be
a paramount issue that we focus on in order to prevent issues like what happened
to the San Francisco Giants fan – Brian Stowe – at a game at Dodger Stadium at the
beginning of the 2011 season
o Padres had a significant increase in DDs; Padres and D-backs moved into the Top 5 Clubs for
the first time
o We anticipate seeing an increase in Dodgers designated drivers in 2013 with the new guest
services director coming from Diamondbacks
o 467,000 designated drivers during the 2012 season exceeded our goal of 440,000
o Goal for 2013 will be 500,000 DDs – we will work with all Clubs and partners (current and
new) to make that happen
 Count Spring Training
 Count All-Star Game activities
 Count Post Season
 If need be, count World Series
o Challenge to Marketing Chair and all MLB partners - how to best recognize ½ million mark?
 Something in every seat of 1 World Series game
 New wristbands for designated drivers sent to all Clubs
• If you have 1 of those wristbands, and we reach the mark, you get
something special at the end of the season
o TEAM Coalition conducts alcohol management audits during all high-profile events and
games that its employees attend; World Series audits will be shared with Bill Bordley at the
Stadium Operations meeting in late November
• MLS:
o Cascadia Responsibility Challenge
 Marc Hindorff, Brown-Forman said the Challenge was the first opportunity for
Brown-Forman to partner with a beer company, TEAM Coalition and a league to
promote responsibility; the Challenge allowed Brown-Forman to participate without
infringing upon the Budweiser Designated Driver program relationship with any of
the clubs
 Bill Bradley, Anheuser-Busch agreed with Marc Hindorff that the Challenge was a
huge success; it was because of the Challenge that Budweiser Good Sport eventually
activated in Vancouver with a successful, single-game result; the Challenge will be
considered a best practice for moving forward
 Jill emphasized that the true rivalries among the 3 clubs was what really helped
make the Challenge a success; Vancouver Whitecaps FC recorded 350 designated
drivers for the 1 game (the last home game) when they activated Budweiser Good

5. 5
Sport – the 2nd
highest single-game total for any MLS club all season; this result
shows just how much the Challenge resonated with fans of these clubs in the first
year and the potential that it has moving forward
o One thing we missed this season was to get a designated driver program running with the
San Jose Earthquakes and the Montreal Impact
o However, the 22,447 designated drivers from this year is nearly double the 2011 number
o Bill Bradley asked how was overall fan attendance with MLS this year?
 Christoph Schoenbeck, MLS answered that the average game attendance was
greater than 18,000 fans in 2012, which is greater than the NHL or NBA average
 Christoph also shared that we are 2-3 years away from adding a 20th
team in
Queens, NY
• NASCAR:
o Mark Glaser from CSC asked if we are considering expansion of our racing efforts to include
the NHRA (National Hot Rod Association)?
 Jill explained that our first goal is to activate with all NASCAR Sprint Cup Series
tracks, but wherever NHRA shares tracks with NASCAR we should definitely reach
out
 Russ Simons said that many NASCAR tracks have NHRA drag racing spaces as well;
Charlotte Motor Speedway and Bristol are examples
 NHRA is more established than F1 and IRL
o Most importantly, we want to get as many tracks engaged with TEAM training as possible
o Mary Myka offered to help staff the designated driver booth at the Kansas Motor Speedway
for the NASCAR Sprint Cup Series race April 21, 2013
• NFL:
o Russ Simons impressions of MADD representatives at Cleveland Browns Stadium
 At two major gates there was a group of people dressed like Browns fans who were
trying to hand out materials to fans as they entered Cleveland Browns Stadium
 Russ noticed that they were MADD representatives, but to most fans it was difficult
to distinguish them from any other fans, which resulted in a loss of effect on fans
 Russ recommended a more official presentation
 We received a photo early in the season of the booths that Russ described

6. 6
 The Bud Light Good Sport booths help attract fans and give the opportunity to
teams to add a guest service element
2011 Bud Light
Good Sport
Designated Driver
Challenge Trophy

7. 7
o Bill Bradley asked why the Patriots’ designated driver program is so successful?
 Bill Elliott: They have 4 dedicated booths on the concourse
 They pay highly motivated Johnson & Wales University students to staff their booths
 The DD staff members are young people who are enthusiastic and passionate about
signing up Patriot fans
 They also reward their designated driver of the game with the opportunity to go on
the field before the next home game
 The Patriots have not only built awareness in and around the stadium, but they have
built awareness throughout the community throughout Patriot Place and they
involve law enforcement agencies.
 The Patriots play their designated driver PSA every game, several times per game
 All the beer cups still have the “Fans Don’t Let Fans Drive Drunk” message
 Bill estimates that the Patriots invest approximately $50,000 per season to activate
the program
o Fan Code of Conduct Cards
 Carl Mittleman asked the group to consider why non-member logos are included on
Fan Code of Conduct Cards
• Jill explained that the Code of Cooperation (attached to the email with
minutes) states that logos included on Fan Code of Conduct cards are based
on instructions from the team or event host. Fan Code of Conduct cards are
one of the few items that TEAM Coalition will produce and pay a portion of
the cost of production that may include non-member logos
• Other items TEAM Coalition will produce that may include non-member
logos include designated driver pledge forms, soft drink coupons and
posters
• TEAM will not add non-member logos to souvenir photo borders, booth
graphics, retractable signs, backdrops or inflatables
• Members should consider re-visiting the Code of Cooperation to ensure
members maximize the value of membership and non-members do not take
advantage of brand placement without having to pay membership dues or
the cost of production for items like Fan Code of Conduct cards
• Diane Wagner confirmed that all the logos on the Cowboys Fan Code of
Conduct card were included at the direction of the Cowboys; MillerCoors
did not request that we add all those logos
• Dophins Fan Code of Conduct Card (TURF) has advertising on the back;
Brown-Forman paid for the cost of production
 Bill Bradley: From a cost standpoint, should we think about discontinuing the use of
the cards? (Alluded to the fact that these rules are printed elsewhere and usually in
high visibility areas)
• Jim Granger, CSC responded that from a security standpoint, it is a real
asset to use these cards as an educational tool for fans violating policies
• Diane Wagner, MillerCoors wants to reduce the size of the cards so that
they could be included in season ticket or single-game ticket envelopes

8. 8
o NHTSA Creative for Super Bowl (http://www.trafficsafetymarketing.gov/superbowl)
 Kil-Jae Hong, NHTSA explained that the Fans Don’t Let Fans Drive Drunk message
for Super Bowl is the only time in the year that NHTSA supports a sports-themed
message
• Super Bowl material usage tripled in 2012 from 2011
• Average click throughs for other NTHSA communication tools is 1,000; 6,000
to 7,000 clicks for 2012 Super Bowl creative elements
• 3,000 images downloaded for 2012 Super Bowl creative elements
• 2013 NHTSA Communications Calendar
 Kil-Jae offered to discuss options with each TEAM Coalition member organization to
use creative
 Materials have been produced with approval from the NFL and TEAM Coalition
using the Super Bowl style guide; Super Bowl and NHTSA logos are on all the
materials, limiting the opportunity to include additional logos
 Decisions on how to recognize TEAM member organizations be made on a case-by-
case basis
 Bill Bordley, MLB asked for TEAM Coalition to work with MLB to put a presentation
together for the MLB security briefing with the players during Spring Training to
share the responsibility message with players
• Jill agreed and thought that the MADD presentation shared with NFL players
before the 2010 season may be a great starting point
• TEAM will compile materials for MLB to review before the end of the
calendar year 2012
o TURF
 Diane Wagner asked if TURF is a message/program that any TEAM Coalition
member may offer to teams and leagues with which it partners?
• Jill confirmed that TURF is “open” for any and all TEAM members similar to
the RHIR, souvenir photos, inflatables, Fan Code of Conduct cards, PSAs and
all the other ways we promote responsibility
• TURF logo can be recolorized and the field inside the stadium can be
changed to a soccer field or baseball diamond in order to activate with
other teams/Clubs in other leagues
 Bill Elliott asked if the TURF activation has a tent or something interactive for fans
• Jill explained that with the Dolphins TURF is a messaging campaign; TEAM
training for all departments operating at Sun Life Stadium will follow soon
 TURF is our way of bringing TEAM’s responsibility messages to the parking lot
 Dialogue with fans via www.Facebook.com/TURFZone
• Need to add bells and whistles – Facebook Apps
• Marc Hindorff said that someone from the University of Kentucky posted a
note on the Facebook page for TURF
• Russ Simons said that Kingland Racetrack, close to the University of
Kentucky, is where college students tailgate before games

9. 9
o Ray DiNunzio, NFL said that he has analyzed the incidents from the first half of the NFL
season and alcohol-related arrests and ejections are down
 Reduction of 76 alcohol-related arrests inside stadium
 Down 376 alcohol-related ejections
 Sports Business Journal article out on November 19th
indicates the increase in
ejections this season is a function of strict enforcement of no smoking policies
• NCAA:
o Discussion about effect of alcohol sales at stadiums
 Bill Elliott: What did West Virginia learn after it began selling alcohol at its stadium?
• Damon Zumwalt: Selling alcohol with strict policies and TEAM training for
servers and security resulted in fewer alcohol-related incidents than
previous years when alcohol was not served
• 1 beer per ID
• No service to IDs with a vertical orientation (under 21) even if DOB indicates
that the holder is over 21 and the expiration date is in the future; attempt
to keep service policies as simple as possible for concessions staff
 Diane Wagner: significant percentage of fans at college games are alumni or from
the community, well over the legal drinking age; preventing access to alcohol in the
students’ section is a priority for those schools that do serve alcohol
 Russ Simons and Jill both agreed that we can reference the WVU experience as a
model to share with other schools considering serving alcohol
 There is some degree of decision-making at the conference level with respect to the
service of alcohol; 2 schools in the Sun Belt Conference now serve alcohol
• Western Kentucky University
• University of Louisiana at Lafayette
 Several other schools started serving alcohol in 2012
• University of Minnesota
• University of Maine
• University of Texas, Arlington
Complete List of All NCAA Facilities Serving Alcohol Outside of Suites
School Venue Location Sport Notes
University of California,
Berkeley
California Memorial
Stadium
On campus Football Club level only
University of Cincinnati Nippert Stadium On campus Football
Colorado State University Sonny Lubick Field at
Hughes Stadium
Off campus Football
University of Connecticut Rentschler Field Off campus Football
University of Hawaii Aloha Stadium Off campus Football
University of Houston Robertson Stadium On campus Football
Kent State University Dix Stadium On campus Football
University of Louisiana,
Lafayette
Cajun Field On campus Football
University of Louisville Papa John’s Cardinal
Stadium
On campus Football
University of Maine Alfond Stadium On campus Football Beer garden

10. 10
University of Memphis Liberty Bowl Memorial
Stadium
Off campus Football
University of Miami Sun Life Stadium Off campus Football NFL stadium
University of Minnesota TCF Bank Stadium On campus Football
University of Nevada, Reno Mackay Stadium On campus Football
University of Nevada, Las
Vegas
Sam Boyd Stadium Off campus Football
University of North Dakota Ralph Engelstad Arena On campus Hockey
Ohio State University Schottenstein Center On campus Basketball,
Volleyball
San Diego State Qualcomm Stadium Off campus Football NFL stadium
University of South Florida Raymond James Stadium Off campus Football NFL stadium
University of Southern
California
Galen Center On campus Basketball,
Volleyball
L.A. Coliseum Off campus Football
Syracuse University Carrier Dome On campus Football
Temple University Lincoln Financial Field Off campus Football NFL stadium
University of Texas Arlington College Park Center On campus Basketball,
volleyball
Tulane University Mercedes-Benz
Superdome
Off campus Football NFL stadium
Tulsa University Chapman Stadium On campus Football
West Virginia University Mountaineer Field at
Milan Puskar Stadium
On campus Football
Western Kentucky University Houchens Industries – L.
T. Smith Stadium
On campus Football
o There is no mandate from the NCAA; some conferences have decided not to permit alcohol
sales (SEC, for example); for the most part it is a school by school decision
o From TEAM Coalition’s perspective, a behavior change occurs when fans know they can
purchase alcohol inside the stadium; fans choose NOT to binge drink before the game,
resulting in fewer alcohol-related incidents when alcohol is served responsibly
• Responsibility Sponsors
o Brown-Forman
 Cascadia Responsibility Challenge showed the multiple sponsors can work together
to promote multiple aspects of responsibility
 Korbel Champagne activation with celebrity golf outing illustrated how responsibility
programs can expand within existing members to different brands
o Anheuser-Busch
 TD Garden switched to TEAM Training with financial support from A-B (J. Pepper)
 2012 marks the most collaboration with TEAM during league premier events – MLB
All-Star FanFest, etc. (B. Bradley)
 MetLife Stadium DD recognition was a unique opportunity that is considered a best
practice (C. Huebner)

11. 11
 Mutually beneficial relationship between A-B and TEAM (C. Huebner)
 Mention of TEAM Coalition and Responsibility Has Its Rewards sweepstakes is now
on the template for all Budweiser Good Sport and Bud Light Good Sport signage
(this was shared with the Board of Directors, we failed to share it with the full
membership)
o MillerCoors
 Continues to be the member organization that makes the most investment in TEAM
to promote responsibility with teams, leagues and events that MillerCoors brands
sponsor
 Successfully used new iPad technology to accept pledge and take photos that
immediately emailed photos to fans at several NASCAR races
 Social media push for responsibility via Facebook and Twitter

12. 12
• Association Members page
o NAB
 Plan for early 2013 is to create a new radio PSA CD featuring PSAs from NHTSA,
HERO, MADD and any other members or strategic partners along with TEAM’s PSAs
for MLB, MLS and NASCAR
• Allison Kreutzjans, NAB asked if PSAs target specific teams?
o Jill confirmed that they do
• Rebecca Spicer, NBWA asked if the CD of PSAs could be sent to small
markets and minor league clubs? The need is great there since minor league
teams are typically farther from public transportation
o Bill Bordley confirmed that MLB shares responsibility messages with
MILB Clubs
o Diane Wagner confirmed that MillerCoors markets the designated
driver program to the minor leagues they sponsor
 Allison explained that PSAs are now hosted online instead of satellite feeds
• TEAM will work with NAB to update all our PSAs on the NAB Spot Center
o SMA
 TEAM is often mentioned in SMA emails and other communications
 To date, no organization has taken us up on the offer with K&K insurance for a
secondary umbrella coverage product that reimburses the facility to cover the cost
of TEAM training – something we shared with SMA members at the last 2
conferences
 Mary Myka offered to help staff the designated driver booth at the Kansas Motor
Speedway for the NASCAR Sprint Cup Series race April 21, 2013
o IAVM
 ICMC (International Crowd Management Conference) in November
• Opening reception was paid for with TEAM participant manuals – University
of Phoenix Stadium, the Arizona Cardinals and Rojo Hospitality received
1,300 participant manuals in exchange for meeting space, food and
beverages
• TEAM Coalition participated in benchmarking session with NFL (Alicia
Rankin) and secret shopping organization – Game Day Consulting
• TEAM Coalition conducted a 3-hour alcohol management planning session
 2013 Facility Manager magazine advertisement will be done recognizing training
award winners

13. 13
Afternoon Discussion
• Social Media Discussion
o TEAM on Twitter – NHTSA Super Bowl graphic elements have been added to the page
o TEAM on Facebook
o TEAM on YouTube
o Russ Simons emphasized that we should use facts and “science” in Twitter and Facebook
posts, followers will come a lot more quickly
o Dennis Wharton, NAB was named in the top 140 people to follow in Billboard Magazine;
@AirWharton
o TweetDeck is an app that allows people to follow a specific topic versus a certain person;
could be beneficial for us to track our impact online
o Dennis Wharton said the website Klout.com tracks the impact for any Twitter handle or
Facebook page
 As of 11/21/2012, our Klout score for our Twitter handle @fansResponsible is 35
 It appears as if Klout only works with Facebook personal pages not organizational
pages, but it is very likely that I just do not know what I am doing!
o Allison Kreutzjans, NAB suggested that when we collect Twitter/Facebook handles for all
TEAM Coalition contacts and organizations
 TEAM will collect and present all relevant Twitter handles and Facebook pages for
our next conference call
o Bill Bradley talked two major initiatives in 2012
 Nation of Responsible Drinkers
• Launched on June 29, 2012 with a full page ad in USA Today
• 12,000 pledges in 4 months
• Kevin Harvick’s NASCAR Sprint Cup Series car was painted for Nation of
Responsible Drinkers for the Chicagoland Race 0n September 16, 2012
 “Be Responsible Day” activation in Times Square on September 21, 2012
• People used iPads to pledge online
• People who pledged to be responsible had their picture taken and it went
up on the large screen in Times Square instantly
• Online Employee Certification Product
o Diane Wagner asked about the cost per person
 Based on our first go around with the online certification product for employees,
our plan is to charge the same price per person as the offline training product
 Russ Simons said that the value in online training will be the convenience and the
inherit savings that customers will gain by not having to travel to a training session,
so he argued that making the price per person even more expensive than the offline
product would make sense
o Jim Robertson, DNC Sportservice was concerned that a significant percentage of seasonal
employees might not have access to the Internet
o One concern is that the online product will never replace in-person training, so the focus will
be on recertification and non-profit staff training
o Kevin Bruder asked about the timeline for the online employee certification product
 We anticipate a two-year life cycle to get the product up and running