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Sos presentation team2008

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Sos presentation team2008

  1. 1. TEAM Coalition Jill Pepper
  2. 2. 2 Key Messages Buckle Up America – Every Trip, Every Time Click It or Ticket Drunk Driving Safety Belts Social Norming Enforcement Fans Don’t Let Fans Drive Drunk Over the Limit, Under Arrest
  3. 3. 3 TEAM Coalition Members
  4. 4. 4 Strategic Partners • IACP: International Association of Chiefs of Police • NSA: National Sheriffs’ Association • RADD: Recording Artists, Actors, and Athletes Against Drunk Driving • SMA: Stadium Managers Association • SUM: Soccer United Marketing • HERO Campaign • GHSA: Governors Highway Safety Association
  5. 5. 5 Calendar of Opportunities Click It or Ticket Over The Limit Under Arrest
  6. 6. 6 OUTREACH OPPORTUNITIES Employee Training Fan Code of Conduct Cards Designated Driver Program Public Service Campaign - Responsibility Has Its Rewards Responsibility Promotional Events
  7. 7. 7 TEAM Training in Effective Alcohol Management Warning Signs of Impairment/Tolerance Absorption Rate Factors/BAC Legal Liability/Reasonable Efforts Intervention Guidelines/Practice Scenarios ID Checking/State Laws for Responsible Alcohol Service
  8. 8. 8 TEAM Training in Effective Alcohol Management Trainers Facility/concessionaire managers 2-day certification workshop 40-question exam 2-year certification $600 registration fee Employees All job functions interacting with fans 3-hour certification training session 20 or 30-question exam 3-year certification $12 per certification manual
  9. 9. 9 Employees Actively Certified As of 2007 9,039 35,922 65 1,880 7,816 54,878 3,063 24,352 719 987 257 6,009 35,784 2,139 20,881 761 367 24,267 2,504 8,896 761 459 12,739 1,019 3,820 897 5,855 432 10,746 11,178 488 495 983 327 634 23 41 1,142 693 1,239 1,963 14,756 45,098 807 1,748 2,596 8,948 74,617 MLB NFL NHL NBA MLS Live Nation NCAA Minors Other Total
  10. 10. 10 Upcoming TEAM Train-the- Trainer Workshops 2/20-21/2008 Yankee Stadium New York, NY Reg. deadline: 2/13/2008 7/21-22/2008 BC Place Vancouver, British Columbia Reg. deadline: 7/14/2008 6/11-12/2008 EnergySolutions Arena Salt Lake City, UT Reg. deadline: 6/4/2008 5/6-7/2008 Ralph Engelstad Arena Grand Forks, ND Reg. deadline: 4/29/2008 3/4-5/2008 Cleveland Browns Stadium Cleveland, OH Reg. deadline: 2/26/2008
  11. 11. 11 FAN CODE OF CONDUCT CARDS OFFER DIRECT REACH TO FANS
  12. 12. 12 Designated Driver Program
  13. 13. 13 Designated Driver Program Register fans of drinking age by pledging not to drink during event, get friends home safely Usually includes a wrist band to identify as designated driver and a free soft drink Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets” Designated driver award drawing (winner for each game, winner of the season)
  14. 14. 14 Responsibility Has Its Rewards Sweepstakes Sweepstakes encouraging fans to be designated drivers at professional sports stadiums MLS, MLB, NBA, NFL currently participating Over 400,000 fans participated in 2007 Grand prize winners attend MLS Cup, World Series, NBA Finals, and Super Bowl Secondary winners attended All-Star Games and Pro Bowl
  15. 15. 15 Responsibility Has Its Rewards RHIR PLEDGE Buckle Up Never Drive Drunk Always Have A Designated Driver REWARDS Branded Photos Video Messages Tickets to Future Events
  16. 16. 16 Major League Soccer 2005 – Click It Or Ticket – InterLiga – Launch Responsibility Has Its Rewards 2006 – InterLiga – World Cup – Sierra Mist All-Star Game – MLS Cup
  17. 17. 17 Major League Soccer 2007 – SuperLiga – Gold Cup – Sierra Mist All-Star Game – MLS Cup
  18. 18. 18 Major League Soccer MLS Cup – Hundreds of photos – Designated Drivers of the Season from Dynamo and Revolution won trips 2007
  19. 19. 19 Major League Soccer Buckle Up PSA Designated Driver PSA 2007
  20. 20. 20 Major League Soccer Sierra Mist All-Star Game – Designated Driver of the Season from the Wizards attended the game – Hundreds of photos – 51 fan videos – 2 PSAs – Buckle Up and Designated Driver 2007
  21. 21. 21 2007 Major League Soccer SuperLiga Gold Cup: – Partnership with Miller – 28 fan videos
  22. 22. 22 Major League Soccer MLS Cup – Hundreds of photos – Designated Drivers of the Season from Dynamo and Revolution won trips 2006
  23. 23. 23 Major League Soccer Sierra Mist All-Star Game – Designated Driver of the Season from DC United attended game – Hundreds of photos – 60 fan videos – 2 PSAs – Buckle Up and Designated Driver 2006
  24. 24. Major League Soccer InterLiga World Cup: – 22 fan videos – PSAs produced in English and Spanish 24 2006
  25. 25. 25 2005 Major League Soccer Launch Responsibility Has Its Rewards – Sweepstakes for designated drivers – Posters and PSAs
  26. 26. 26 2005 Major League Soccer Click It Or Ticket PSAs aired in stadiums – Supported NHTSA enforcement efforts – English and Spanish InterLiga: re-branded Beer Cup Shuffle PSA
  27. 27. 27 Jill Pepper Executive Director TEAM Coalition 703-647-7431 jill@teamcoalition.org

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