Project organized by the Master of Fashion Management at Luiss Business School aimed at proposing a strategy to better communicate the concept of Italianity of the brand.

1. PROJECT WORK
SPREAD THE ITALIANITY
April 2, 2020 I Master Fashion & Luxury Management
Eleonora Rago - Giorgia Marullo - Eleonora Perri - Ilaria Rossi - Helena Isupova

3. CONTENTS1
Our purpose
Art & Slangs
Collection
Music
Collection
Italian symbols
Collection
Cities
Collection
Promotion
Campaign

5. OUR PURPOSE
Spread the
"Italianity" in a 360°
view with 3 different
collections based on
the connections
with Art, Music,
Cinema, famous and
distinctive Objects,
Heritage & lingusitic
culture, as
extraordinary
attractions and
symbols all over the
world.
2

6. 1st COLLECTION
MATCH WITH ART
& SLANGS

7. 3

8. Jeans
TYPE OF

9. 4
PRODUCTS
Shorts

10. TYPE OF
T-shirts
"Me piaci na'
cifra"
I like you a
cipher

11. Hoodies
5
PRODUCTS

12. 2nd COLLECTION
MATCH WITH
MUSIC

13. FUORIÈMAGNIFICO,SIMATUUNPòDIPIÙ
6

14. 3nd COLLECTION
FAMOUS ITALIAN
SYMBOLS

15. 7

17. 8

18. CITIES
COLLECTION

19. 9
Dedicated
collection
to italian
biggest
cities
Just in the
official
store of
the city
simple but
sophisticat
ed & glam
design

20. 2 ITALIAN
INFLUENCERS
THAT ENDORSE
THE BRAND

21. Jenny Denucci
1.2m followers
Swami Caputo
884 K followers
10

22. SHOOTING THE
CAMPAIGN IN
ITALY

23. 11