These slides accompany the member webinar, viewable at https://support.lexblog.com/hc/en-us/articles/221742807-Listening-for-Blog-Authors-Webinar-Recording-and-Recap-

1. #LexBlogLearn
Listening for
Blog Authors

2. Agenda & Presenters
▪ Why listen?
▪ Tools for effective &
efficient listening
▪ Turn listening into
blogging
| ©LexBlog. All rights reserved.2
@philrcoulson

3. | ©LexBlog. All rights reserved.3
WHY LISTEN?

4. Listening Inspires Blogging
▪ Regular, frequent posting is best practice
▪ Listening provides stimulus and inspiration
| ©LexBlog. All rights reserved.4
#LexBlogLearn

5. Connect with Influencers
▪ Listening enables you to learn about
influencers and amplifiers in your space
▪ Build on and respond to what they write then
let them know
| ©LexBlog. All rights reserved.5
#LexBlogLearn

6. Build Your Network & Reputation
▪ Over time, influencers and amplifiers will
learn who you are, what you write
▪ Influencers and amplifiers can be an
enormous asset in reaching and acquiring
clients
| ©LexBlog. All rights reserved.6
#LexBlogLearn

7. Listening Drives Business
▪Your best business comes from word of
mouth and referrals – still true today
▪ Through listening you can accelerate word-
of-mouth and referral relationships
| ©LexBlog. All rights reserved.7
#LexBlogLearn

8. | ©LexBlog. All rights reserved.8
LISTENING
TOOLS

9. LXBN (LXBN.COM)
▪Curated content selected twice daily from
LexBlog member publications
Recommended Use:
Discover what other attorney authors in your
practice area(s) are saying
| ©LexBlog. All rights reserved.9
#LexBlogLearn

11. Feedly
▪Intuitive, user-friendly RSS reader
Recommended Use:
Scan and organize content related to relevant
keywords in your industry/practice
| ©LexBlog. All rights reserved.11
#LexBlogLearn

13. Twitter
Recommended Use:
Follow and interact with influencers
| ©LexBlog. All rights reserved.13
#LexBlogLearn

14. | ©LexBlog. All rights reserved.14
TRANSLATE
LISTENING TO
YOUR BLOG

15. 15
Keep a Blogging Idea Space #LexBlogLearn
▪If you have your “ears” open you’ll
encounter a lot of writing stimulus
▪Keep an area (a folder, a physical
notepad, etc) for recording your blogging
ideas
#LexBlogLearn

16. Goals For Focus
▪Having too many blog posts ideas can be
“too much of a good thing”
▪Focus on your goals: who are you trying to
reach?
| ©LexBlog. All rights reserved.16
#LexBlogLearn

17. Close the Loop
▪Reply and build upon amplifiers and
influencers you want to reach
▪Remember the 80/20 rule
| ©LexBlog. All rights reserved.17
#LexBlogLearn

18. | ©LexBlog. All rights reserved.18
Questions?
#LexBlogLearn
@philrcoulson
#lexbloglearn