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Ruth Schmidt is an Innovation Program Lead at Doblin, where she leads teams in applying design methods to solve complex user-centered innovation challenges for a variety of clients, as well as applying innovation and behavioral perspectives internally within organizations. She leads Doblin‘s Design capability, continually striving to find new ways to use design in all its forms—visual, strategic, behavioral—in the interest of better solutions and client experiences, and is frequently called on to provide a perspective on design thinking specific to HR and human capital challenges.
Ruth led the development of Doblin’s Behavioral Design toolkit, which integrates key principles from behavioral economics with decades of user insights and business experience to build and de-risk innovation solutions.
Ruth is also an adjunct faculty member at IIT’s Institute of Design, where she established the behavioral design curriculum, and has presented on behavioral economics and communication theory + design at multiple institutions and conferences. She received a BA in Semiotics from Brown University and a Masters of Design at the Institute of Design/IIT.