Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Write globally for locals - Laura Stewart


Published on

Lightening Talk for WTD March 2016

Published in: Career
  • Be the first to comment

  • Be the first to like this

Write globally for locals - Laura Stewart

  1. 1. Write globally for locals by Laura Stewart
  2. 2.  The US has a wide, diverse population  For some of your local customers, English is not their first language  Even if you don’t translate now, write as if you do… but you probably know this   Writing globally is not just about the UI and the docs Write for your local customers
  3. 3.  Goal - Ship a sample data set with the product  Starting point – A sample data set from QA  Name  Address  Phone  Zip  Region  Birthdate  Gender  Work – Expand the sample data set Sample dataset
  4. 4.  Can’t use names of real people or trademarked characters  Can’t use all WASP names  Can’t have only North America regions or cities  Can’t use real looking phone numbers  Can’t use real looking SSN numbers Whoa, I can’t use this!
  5. 5.  Picked common names from Latin America, Europe, Asia (India, China, Japan)  Names must be short – easy to type and understand  Used popular cities  Country capitals or popular destinations  Used real cities, streets, postal codes  Used obvious fake phone numbers and SSN  Used “Surname”, “Postal Code”, and “ID number” How’d I fix it?