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What does it take
for an idea to
change the world?
Cambridge University, England
Policy Fellowship, 2015-17
Christopher Marlowe
Playwright, 1580
Sir Isaac Newton
Scientist, 1661
Elizabeth Phillips Hughes
Campaigner for women’s
education, 1881
Alan Turing
Computer scientist, 1931
Rupert Cryer // Think big. Start small. Scale smart. Leveraging successful innovation in big, established organisations. // The Service Experience Conference 2017
What is it that has been
so effective for 800
years?
Think
big
Historic Current
2 main findings
1. A safe place to do risky things.
Doing new things
vs.
Protecting reputation.
2. Innovation flourishes in
an ecosystem.
Today’s interconnected issues don’t fit
into neat organisational structures.
It requires collaboration – but you
can’t mandate collaboration.
Cabinet Office Policy School
• Create an offer that drives demand sky-high
• Working across sectors provided new insights
• Diverse teams performed better
• Creative venue helped diverse teams perform
Lessons from CO Policy School
Rupert Cryer // Think big. Start small. Scale smart. Leveraging successful innovation in big, established organisations. // The Service Experience Conference 2017
How can we …
create something
so compelling that people don’t
need to be told to work together.
They want to work together.
Rupert Cryer // Think big. Start small. Scale smart. Leveraging successful innovation in big, established organisations. // The Service Experience Conference 2017
How can we …
create something somewhere
so compelling that people don’t
need to be told to work together.
They want to work together.
Rupert Cryer // Think big. Start small. Scale smart. Leveraging successful innovation in big, established organisations. // The Service Experience Conference 2017
Start small.
Pitch to Chief Executive
An exceptional space to
- enable new ways of
working
- enable collaboration
- inspire innovation.
A demonstrator for innovation
processes
• Here’s a proposal
• Let’s test it (in micro)
• In partnership
• Let’s look at the evidence
In partnership, including:
Rupert Cryer // Think big. Start small. Scale smart. Leveraging successful innovation in big, established organisations. // The Service Experience Conference 2017
Pitch (ambition):
An exceptional space to
- enable new ways of working
- enable collaboration
- inspire innovation.
Rupert Cryer // Think big. Start small. Scale smart. Leveraging successful innovation in big, established organisations. // The Service Experience Conference 2017
Rupert Cryer // Think big. Start small. Scale smart. Leveraging successful innovation in big, established organisations. // The Service Experience Conference 2017
Rupert Cryer // Think big. Start small. Scale smart. Leveraging successful innovation in big, established organisations. // The Service Experience Conference 2017
Rupert Cryer // Think big. Start small. Scale smart. Leveraging successful innovation in big, established organisations. // The Service Experience Conference 2017
Rupert Cryer // Think big. Start small. Scale smart. Leveraging successful innovation in big, established organisations. // The Service Experience Conference 2017
Achievements so far
Achievements so far
Achievements so far
So what? Safe place to do risky
things
Collaboration: others
want to use it
It’s driven by the strength
of its own offer
S C A L E
S M A R T
A network of SKYrooms: from 1 to 2
A network of SKYrooms – from 2 to many
central	gov.
A network of SKYrooms
regional
gov.central	gov.
A network of SKYrooms
regional
gov.
NGO
s
central	gov.
A network of SKYrooms
regional
gov.
universities
central	gov.
A network of SKYrooms
NGO
s
regional
gov.
universities
central	gov.
private	sector
A network of SKYrooms
NGO
s
regional
gov.
universities
central	gov.
private	sector
internationally
A network of SKYrooms
NGO
s
So what? • Save $ on awayday spaces
• New insight/ skills
• Partnership
• Understanding:
Better understanding
Be better understood
Innovation principles
a. From tell to sell
a. From tell to sell
DESIRABILITY
Where’s
the magic?
“Innovation
embassy”
b. Making the ask
“I know this is a completely unreasonable
question, but could we…”
Getting to Yes, if …
See and seize opportunity - be ready.
Solving an
immoveable
problem leads to
a better outcome.
c. The virtue of constraint
Solvingan
immoveable
problemleadsto
abetteroutcome.
c. The virtue of constraint
Rupert Cryer // Think big. Start small. Scale smart. Leveraging successful innovation in big, established organisations. // The Service Experience Conference 2017
c. The virtue of constraint
It’s a room of exceptional
significance…
c. The virtue of constraint
It’s a room of exceptional
significance…
It’s a room of exceptional
significance…
d. Frontline buy-in
e. Stay within the red lines
e. Stay within the red lines
… apply judgement + integrity
between the lines
e. Stay within the red lines
Summary
• Desirability of the offer
Create an invitation too good to turn down
• Leadership
Navigating a new path requires
judgement and integrity.
rupert.cryer@cabinetoffice.gov.uk

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Rupert Cryer // Think big. Start small. Scale smart. Leveraging successful innovation in big, established organisations. // The Service Experience Conference 2017