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China is opening up rapidly in terms of inbound digital licensing, but what happens once your license is in place? In reality, this is just the beginning, not least because Chinese platforms typically don't WANT the content, they have it already. Rather than expecting the floodgates to open, China still needs to be seen as a very long play. This period may be known in retrospect as "the age of metadata" insofar as the priority for all rights owners should be to pump the market with metadata, readying for the next step which is reporting and accounting. Only then does marketing a record really make sense.
This informal workshop with Alex Taggart of leading China music industry services company, Outdustry, is designed to put things in perspective — with a good dose of myth-busting, while also providing hard won practical insights as to how to tackle the market with a long view.