You've created your blog, and you're ready to share what you know with the world...now what? You need your blog to get found. Here's what you need to know about search engines and what you can do to make sure that your blog gets the traffic it deserves. Visit www.searchenginepeople.com to learn even more.

1. SEO Strategies for
Your Blog
Jennifer Osborne
President
October 20, 2012
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2. THE DIGITAL
OPPORTUNITY
“Opportunity is missed by most people because
it is dressed in overalls and looks like work.”
- Thomas A. Edison
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3. Search is How Things
Get Found.
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4. Search = Discovery
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5. Discovery Leads to Sharing
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6. Sharing leads to monetization
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7. SEO = free traffic
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8. “Advertising is a tax for being unremarkable!”
Robert Stephens, founder of Geek Squad
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9. If you don’t want to pay for traffic then your content
needs to be remarkable
(or at least pretty damn good)
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10. HOW DOES SEO WORK?
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Get Found!

12. Somebody is looking for something…
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13. The Search Engines Crawl and
Index your site
• They keep this “index” in their databases so that
every time a search is done, they can compare what
the searcher is looking for with what they have in
their databases
• This means that your blog must be built using code
that is SE readable
• The more you add unique content to your site the
more SE spiders will visit it
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14. 1. Search Engines depend on “cues” to determine if your
web page is relevant to the query
• Keywords in Title tag, h(#)
headings
• Keyword use in omain name,
subdomain/folder/page
name
• Keyword use in first 50-100
words
AKA what you tell Google about your pages
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15. 2) If there are many pages that are relevant to the query, Search
Engines use Authority & Trust to determine ranking
Authority | Off Page SEO Trust | Social Signals
1. Anchor Text, Link Relevancy 1. Tweets, Likes, Shares
2. Quality not Quantity of Links 2. Activity in the Blogosphere
3. Quantity of Sites Linking In 3. Signals content popularity
AKA what others tell Google about your site AKA what friends tell Google about your site
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16. Tips on driving traffic with
do-it-yourself SEO tactics
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17. Keywords
are the
Foundation
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Get Found!

18. Tip: Use the Google Keyword Tool
(it’s free)
It will tell you how many people are searching for your content
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Get Found!

19. Make sure your keywords are
not too Competitive
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Get Found!

20. you’ve written a killer post
you know what words people are
using when they search for my
content
Now put tags
(so the Search Engines associate my post with those words)
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21.  Make sure you’ve got keywords in your Title tag
 Put Keywords in your headings h(#) headings
 Make sure you use some keywords in the post; ideally in the
first 50-100 words
 Don’t forget about your file naming structure:
subdomain/folder/page name
Image Credit: SEO Moz
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22. Tip: People often use the title of your
blog post as the link. If you put
keywords in the title of your blog you’ll
be building anchor text links which
help the Search Engines to know that
your site is authoritative for that topic.
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23. Ever hit a
boy to get
him to
notice you?
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24. … I want the Canadian Tire account
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25. Title Tags
<meta content='Canadian Tire' name='title' />
Meta Description Tag
<meta content='Home - desc | Canadian Tire' name='description' />
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26. Tip: Word Press SEO Plug in makes it
easy to do
• xml sitemap
• webmaster tools
verification
• RSS Optimization
• Social integration
• rich snippets
• alt tags
• Have you written a meta
description?
• And so much more
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27. It doesn’t matter if you
rank if nobody ever clicks
Image Credit: Sheknows.com
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28. Improve your CTR
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29. Rich Snippets can help differentiate your
search results from your competitors
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30. Links your content to your Google Profile
 Create a Google+ account
 Edit profile of your Google+ profile page and add a photo
 Click on "Contributor to" and the box will open up
 Add the title of the website or blog
 Add the link to the page. Be sure it is formatted with the http://www. (see
example below)
 Save and repeat by clicking on "Add custom link"
http://www.searchenginepeople.com/blog/howto-rel-is-author-tag.html
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31. Which one is unlikely to get the click?
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32. Build Site Authority
Image credit: asthmastudio.tumblr.com
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33. Links are like votes
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34. Key Considerations:
• Anchor Text
• Quantity of Links
• Quality of Links
• Quantity of Sites
Anchor Text example:
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35. Create quality content that powerful sites
will link to. This can drive a tremendous
amount of additional traffic…
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36. Building Site Authority
1. Use social media to help your target audience find your
content
Image credit:SeoMoz
2. People will refer to your awesome content when they post
(creating a Link)
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37. How do we know links matter?
In general, Webmasters can improve the rank of
their sites by increasing the number of high quality
sites that link to their pages
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38. Just how powerful are links?
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39. Links are still important
But you have to attract them not build them
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40. Social Media Optimization
Entice readers to:
a. subscribe to an email newsletter, RSS feed, Twitter
Profile, LinkedIn profile
b. queue readers to share the content they’ve read with
their networks
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41. But that’s just the start
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42. Google bots love freshness
So blog often
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43. I know what you’re thinking…
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44. Is it possible to keep
the post great
…when you’re trying for SEO?
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45. YES!
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46. Write from the heart
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47. …and then go back and Optimize it
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48. Herein lies the
Window of Opportunity
for Bloggers
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Get Found!

49. Don’t’ give up
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50. Blogging takes time
:
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51. Quick Recap
Keywords that people are searching
1 Make sure that you incorporate
for into your blog titles
Add Tags so the Search Engines know what your content is about.
2 Don’t forget to optimize it to get the click using meta description +
rel=author tag to get author snippet
site Authority
3 Build by encouraging links. Help
your target market “find” your content by putting it where
they link to hangout
Blogging takes time
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52. Thank you!
Questions?
Jennifer Osborne
@jenn4sep
@senginepeople
facebook.com/
SearchEnginePeople
www.searchenginepeople.com
© 2011 Search Engine People, Inc. All Rights Reserved