Optimizing Your Site For Search Engine Performance And We Ain’t Just Talkin’ Keywords... #10ntc.seo
  Intros:                                                    :05 Dottie Hodges, Northridge Interactive SEO Strategic Compo...
Who Are We? Who Are You? - Webmasters? - Online Marketing Folks? - NPO Program Staff? - NPO Leadership? - Consultants/Vend...
  Intros:                                                    :05 Dottie Hodges, Northridge Interactive SEO Strategic Compo...
SEO Strategic Components Introduction SEO Strategic Components #10ntc.seo
After we get done you'll be able to…   SEO Strategic Components #10ntc.seo
If You Don’t Optimize Your Site: <ul><ul><li>Your boss will continue to torture you with:  “Why don’t I see our site when ...
Forrester Marketing Interactive Forecast, 2009-2014 <ul><ul><li>Increased spend on SEO.  Investments in SEO were on the ri...
<ul><li>What SEO is: </li></ul><ul><ul><li>Modifying elements of your Web pages for a specific search engine </li></ul></u...
Search Engine “Friendly” or “Optimized”?  SEO Strategic Components #10ntc.seo
“ Friendly” <ul><ul><li>No technical issues that prevent or hinder spidering </li></ul></ul><ul><ul><li>Logical link archi...
“ Optimized” <ul><ul><li>Copy & IA driven by well-researched keyword strategy </li></ul></ul><ul><ul><li>Design and archit...
3 Must-Haves for SEO Success <ul><ul><li>Gotta identify your SEO goals (SEO Strategy) </li></ul></ul><ul><ul><li>Gotta und...
SEO Strategy & Goals SEO Strategic Components #10ntc.seo
“ I want…” <ul><ul><li>Awareness and authority on our content </li></ul></ul><ul><ul><ul><li>American Diabetes Association...
Put Your Marketing Head On <ul><ul><li>Current ranked pages </li></ul></ul><ul><ul><li>New pages </li></ul></ul>SEO Strate...
What Search Engine? <ul><ul><li>Google or Bing?  </li></ul></ul>SEO Strategic Components #10ntc.seo
Understand How a  Search Engine “Thinks” SEO Strategic Components #10ntc.seo
Get Inside Your User’s Head <ul><ul><li>Understand what they will see on a SERP </li></ul></ul><ul><ul><li>Accurate, compe...
Understand How Users Are Searching  for  Your Info SEO Strategic Components #10ntc.seo
What Keywords? <ul><ul><li>Marketing head back on for keyword research  </li></ul></ul><ul><ul><ul><li>Conversions, compet...
<ul><ul><li>Beware too broad keywords </li></ul></ul><ul><ul><li>Type in keywords and see what comes up – does it relate t...
Keywords By Goals <ul><ul><li>For donors: donation or issue keywords -- “Haiti donations,” “childrens charity” </li></ul><...
Where to Find Keyword Ideas <ul><ul><li>Your own existing content, of course! </li></ul></ul><ul><ul><li>Your Analytics pr...
Where to Find Keyword Ideas <ul><ul><li>Keyword Research Tools: </li></ul></ul><ul><ul><ul><li>Google Keyword Tool </li></...
Tips <ul><ul><li>Your brain is the most powerful keyword research tool … don’t over-rely on software </li></ul></ul><ul><u...
  Intros:                                                    :05 Dottie Hodges, Northridge Interactive SEO Strategic Compo...
Create Your Architecture with SEO in Mind <ul><ul><li>Who are your visitors?  </li></ul></ul><ul><ul><ul><li>Human  </li><...
Keywords in Your Labels <ul><li>Labels Matter ...  </li></ul><ul><li>  </li></ul><ul><ul><li>Use keywords when possible </...
Keywords in the Navigation Building the Right Architecture #10ntc.seo
Keywords in the Navigation Building the Right Architecture #10ntc.seo
Building the Right Architecture #10ntc.seo
Building the Right Architecture #10ntc.seo
Building the Right Architecture #10ntc.seo
Building the Right Architecture #10ntc.seo
Human versus Computer Factors <ul><ul><li>Remember ... Search engines are a means for human visitors to find you </li></ul...
  Intros:                                                    :05 Dottie Hodges, Northridge Interactive SEO Strategic Compo...
On Page Factors Simplified Title H1 Content Links Images   <ul><li>  </li></ul>Tactical and Technical Components #10ntc.seo
Off Page Factors Simplified Authority  PageRank  Links Trust   Tactical and Technical Components #10ntc.seo
When Good Pages Go Away If You Were A Spider What Would You Think? A) Must Be Important B) I Wonder If It Moved? C) Disreg...
Canonical Pages <ul><li>Search Engines HATE Duplicate Content </li></ul><ul><li>Preferred Solution: 301 Redirect </li></ul...
Preserving Value <ul><li>Passes some but not all of link equity </li></ul><ul><li>Preserves some but not all of search eng...
SEO & SPEED Matt Cutts of Google confirmed that they will be looking at  load times  and taking a site's speed into accoun...
SEO & SPEED Tactical and Technical Components #10ntc.seo
  Intros:                                                    :05 Dottie Hodges, Northridge Interactive SEO Strategic Compo...
<ul><li>  </li></ul><ul><ul><li>Who is your team? </li></ul></ul><ul><ul><li>What to tell them? </li></ul></ul><ul><ul><li...
Who manages your web content? Keep It Going - Your Team SEO Caring and Feeding #10ntc.seo
Keep It Going - Your Team Who writes your press releases? SEO Caring and Feeding #10ntc.seo
Keep It Going - Your Team Who blogs? SEO Caring and Feeding #10ntc.seo
Keep It Going - But Your Team's Busy!! SEO Caring and Feeding #10ntc.seo
Keep It Going - What to Tell Them 1. FOCUS  on key terms. SEO Caring and Feeding #10ntc.seo
Keep It Going - What to Tell Them 2. FOCUS  on headlines. SEO Caring and Feeding #10ntc.seo
Keep It Going - What to Tell Them 3. FOCUS  on links SEO Caring and Feeding #10ntc.seo
Keep It Going - Measure Think about timing. photo:  flickr user carbon nyc SEO Caring and Feeding #10ntc.seo
Keep It Going - Measure Think big. photo:  nasa.gov SEO Caring and Feeding #10ntc.seo
Keep It Going - Measure Think strategically. photo:  flickr user [martin] SEO Caring and Feeding #10ntc.seo
  Intros:                                                    :05 Dottie Hodges, Northridge Interactive SEO Strategic Compo...
Dottie Hodges Northridge Interactive [email_address] Liz Murphy  RedEngine Digital [email_address] JoMarie Hoholik Balance...
Evaluation Code:  119 How Was this Session? Call In Text Online Call  404.939.4909 Enter Code  119   Text  119  to  69866 ...
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Architecting Your Site For Search Engine Performance: And We Ain't Talkin' Just Keywords - [119]

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Effective strategies for SEO from strategic planning, keyword research, effective architecture and navigation and content, on and off page factors, and care and feeding of an SEO effort over time. Not to mention Dottie's fabulous boots.

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  • You poured the foundation but you forgot to build the house.
  • the dream house!
  • the dream house!
  • Create new content Create a new page for every goal Don’t limit yourself to Web pages - videos, pdfs, blog posts, images, twitter feeds, RSS feeds, anything!
  • What will motivate them to click on your search result vs. another?
  • Great ranking on land use publications, land policy, land policy publications, Chicago nonprofit
  • (Haiti photo gallery)
  • Critical to set up all that technical stuff, but so much of SEO depends on content. And mostly, YOU keep creating content.   we worked with a wonderful SEO expert, cheryl haas -- literally teached the grad-level courses in this at gtown!   can&apos;t afford an expert to SEO every piece, so we&apos;re learning to do it ourselves.   Share a little of EDF&apos;s experience...then conversation.   And we&apos;re just at the beginning. I&apos;m sharing my grand plan with you, but some of it isn&apos;t working yet...   And, it&apos;ll be different for you org.
  • every time content is created or updated on the site -- it&apos;s a chance to improve SEO...or screw it up.   at EDF -- my team is always involved, even if someone else does the writing. 
  • Great opportunity for SEO   -- b/c they get posted on other sites. Links back to your own site are valuable! -- also can show up in news searches, good for time-sensitive material   At EDF, we have a media team.   Have had several trainings with them, will share next a little of what we&apos;ve covered.
  • at EDF, more blog posts than press releases or web pages.    -- these can get picked up and reposted, another good opportunity for links.  -- can show up in blog searches, can be easier to get to the top distributed -- a couple dozen people blog, in all different offices. harder to get them all trained in SEO   you might have other sources of content, but these are the big categories we work with at EDF
  • Okay, you have your team. SEO is a tiny slice of their job. they can&apos;t keep track of much, even though they want to help.    series of in-depth trainings with our consultant, all sorts of background. feedback was:    &amp;quot;interesting, but GIVE US SIMPLE THINGS TO DO!&amp;quot; we picked three things...  
  • pick a small set of terms you want them to knock out of the park. At EDF, we have a site where we share training materials. posted a list of key terms there.
  • important for search engines, but important for people, too...   headlines show up on tons of other lists in addition to search engine results. improving them means improved visibility everywhere.
  • especially in things that will go out -- use links wisely to get search juice back to your site. training just on how many to include, where in the release what words. lots of q&apos;s... still working on this one. if you look through our releases, you&apos;ll see a few like this one where the media director clearly paid attention (thanks, sean!) but lots more where we need to remind and coach more. Covered your overworked, super-busy team and what to tell them.  Next, how do you know it&apos;s working??
  • obsessively checking google for your listings won&apos;t do anything but stress you out -- UNLESS your issues are timely ones and you&apos;re trying to get into google news at a few minutes&apos; notice.   figure out a good interval for your seo goals and set up a measurement schedule that fits.  
  • gotta keep metrics simple, too, or no one will understand them.    We brainstormed a list of about 20 things, decided to focus on just a few.    first -- broad metric that can tell us at an aggregate level what direction we&apos;re moving in.  clicks from search, have to look in context.  
  • but it does matter WHICH traffic comes from search.  we&apos;re monitoring a few key terms looking for progress -- higher listings, more clicks.  
  • Architecting Your Site For Search Engine Performance: And We Ain't Talkin' Just Keywords - [119]

    1. 1. Optimizing Your Site For Search Engine Performance And We Ain’t Just Talkin’ Keywords... #10ntc.seo
    2. 2.   Intros:                                                 :05 Dottie Hodges, Northridge Interactive SEO Strategic Components:                          :15 Liz Murphy, RedEngine Digital   SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components:     :25 Eric Werner, Northridge Interactive   SEO Caring and Feeding:                   :20 Kira Marchenese, Environmental Defense Fund   Q&A:                                                  :15 All   Session Agenda #10ntc.seo
    3. 3. Who Are We? Who Are You? - Webmasters? - Online Marketing Folks? - NPO Program Staff? - NPO Leadership? - Consultants/Vendors? Introductions #10ntc.seo
    4. 4.   Intros:                                                 :05 Dottie Hodges, Northridge Interactive SEO Strategic Components:                          :15 Liz Murphy, RedEngine Digital   SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components:     :25 Eric Werner, Northridge Interactive   SEO Caring and Feeding:                   :20 Kira Marchenese, Environmental Defense Fund   Q&A:                                                  :15 All   Session Agenda #10ntc.seo
    5. 5. SEO Strategic Components Introduction SEO Strategic Components #10ntc.seo
    6. 6. After we get done you'll be able to…   SEO Strategic Components #10ntc.seo
    7. 7. If You Don’t Optimize Your Site: <ul><ul><li>Your boss will continue to torture you with: “Why don’t I see our site when I type in ‘x’?” </li></ul></ul><ul><ul><li>Your brand and your online growth will stagnate and die </li></ul></ul><ul><ul><li>Qualified visitors will go to another Web site to find info and services </li></ul></ul>SEO Strategic Components #10ntc.seo
    8. 8. Forrester Marketing Interactive Forecast, 2009-2014 <ul><ul><li>Increased spend on SEO. Investments in SEO were on the rise before the recession. But now, marketers looking for clicks at a cost much lower than paid search are joining those who return to SEO after mastering paid search programs. </li></ul></ul>SEO Strategic Components #10ntc.seo
    9. 9. <ul><li>What SEO is: </li></ul><ul><ul><li>Modifying elements of your Web pages for a specific search engine </li></ul></ul><ul><ul><li>A long-term, ongoing process </li></ul></ul><ul><ul><li>Dependent on knowledge of current algorithms and indexing obstacles </li></ul></ul><ul><li>What SEO is NOT: </li></ul><ul><ul><li>Paying for listings (that’s PPC) </li></ul></ul><ul><ul><li>A one-time, quick project </li></ul></ul><ul><ul><li>Dependent on “tricks” (invisible type, redirects, doorway pages, etc.) </li></ul></ul>SEO Strategic Components #10ntc.seo
    10. 10. Search Engine “Friendly” or “Optimized”? SEO Strategic Components #10ntc.seo
    11. 11. “ Friendly” <ul><ul><li>No technical issues that prevent or hinder spidering </li></ul></ul><ul><ul><li>Logical link architecture </li></ul></ul><ul><ul><li>Unique content and title tags on every page </li></ul></ul><ul><ul><li>User-friendly naming conventions </li></ul></ul>SEO Strategic Components #10ntc.seo
    12. 12. “ Optimized” <ul><ul><li>Copy & IA driven by well-researched keyword strategy </li></ul></ul><ul><ul><li>Design and architecture decisions based on how to best drive conversions </li></ul></ul><ul><ul><li>Every page optimized for specific keyword phrases </li></ul></ul><ul><ul><li>Strong internal linking beyond navigation elements </li></ul></ul><ul><ul><li>Content updated regularly </li></ul></ul><ul><ul><li>Ability to attract links from other sources </li></ul></ul>SEO Strategic Components #10ntc.seo
    13. 13. 3 Must-Haves for SEO Success <ul><ul><li>Gotta identify your SEO goals (SEO Strategy) </li></ul></ul><ul><ul><li>Gotta understand how a search engine “thinks” </li></ul></ul><ul><ul><li>Gotta research how your audience searches for your information and services </li></ul></ul>SEO Strategic Components #10ntc.seo
    14. 14. SEO Strategy & Goals SEO Strategic Components #10ntc.seo
    15. 15. “ I want…” <ul><ul><li>Awareness and authority on our content </li></ul></ul><ul><ul><ul><li>American Diabetes Association, Children’s Defense Fund </li></ul></ul></ul><ul><ul><li>Grow my email or advocacy list </li></ul></ul><ul><ul><li>Increase online registrants </li></ul></ul><ul><ul><li>Generate donations, sales, leads </li></ul></ul><ul><ul><ul><li>- Unicef, Save the Children, Dell, Zappos </li></ul></ul></ul>SEO Strategic Components #10ntc.seo
    16. 16. Put Your Marketing Head On <ul><ul><li>Current ranked pages </li></ul></ul><ul><ul><li>New pages </li></ul></ul>SEO Strategic Components #10ntc.seo
    17. 17. What Search Engine? <ul><ul><li>Google or Bing? </li></ul></ul>SEO Strategic Components #10ntc.seo
    18. 18. Understand How a Search Engine “Thinks” SEO Strategic Components #10ntc.seo
    19. 19. Get Inside Your User’s Head <ul><ul><li>Understand what they will see on a SERP </li></ul></ul><ul><ul><li>Accurate, compelling, competitive </li></ul></ul><ul><ul><li>Manage what they will see: </li></ul></ul>Page title Relevant text pulled from page or description meta tag SEO Strategic Components #10ntc.seo
    20. 20. Understand How Users Are Searching for Your Info SEO Strategic Components #10ntc.seo
    21. 21. What Keywords? <ul><ul><li>Marketing head back on for keyword research </li></ul></ul><ul><ul><ul><li>Conversions, competition </li></ul></ul></ul><ul><ul><li>  Wrong keywords = poor quality traffic or little traffic </li></ul></ul>SEO Strategic Components #10ntc.seo
    22. 22. <ul><ul><li>Beware too broad keywords </li></ul></ul><ul><ul><li>Type in keywords and see what comes up – does it relate to what you do? </li></ul></ul>SEO Strategic Components #10ntc.seo
    23. 23. Keywords By Goals <ul><ul><li>For donors: donation or issue keywords -- “Haiti donations,” “childrens charity” </li></ul></ul><ul><ul><li>For activists: issue/news terms – “health care reform diabetes”, “death penalty” </li></ul></ul><ul><ul><li>For buyers/members: product terms – “kids magazine” </li></ul></ul>SEO Strategic Components #10ntc.seo
    24. 24. Where to Find Keyword Ideas <ul><ul><li>Your own existing content, of course! </li></ul></ul><ul><ul><li>Your Analytics program </li></ul></ul><ul><ul><ul><li>Are there high-quality terms driving small amounts of traffic despite not being optimized? That’s low-hanging fruit! </li></ul></ul></ul><ul><ul><li>Your competitors’ pages </li></ul></ul><ul><ul><ul><li>Analyze their copy and meta tags to figure out what competitors are actively targeting </li></ul></ul></ul><ul><ul><li>Your PPC data </li></ul></ul>SEO Strategic Components #10ntc.seo
    25. 25. Where to Find Keyword Ideas <ul><ul><li>Keyword Research Tools: </li></ul></ul><ul><ul><ul><li>Google Keyword Tool </li></ul></ul></ul><ul><ul><ul><li>Compete.com Search Analytics </li></ul></ul></ul><ul><ul><ul><li>Trellian </li></ul></ul></ul><ul><ul><ul><li>SpyFu.com </li></ul></ul></ul><ul><ul><ul><li>SEM Rush </li></ul></ul></ul><ul><ul><li>Search Engines’ Related Searches Suggestions </li></ul></ul>SEO Strategic Components #10ntc.seo
    26. 26. Tips <ul><ul><li>Your brain is the most powerful keyword research tool … don’t over-rely on software </li></ul></ul><ul><ul><ul><li>Before you rush to a tool, do a lot of brainstorming the old-fashioned way </li></ul></ul></ul><ul><ul><li>Think like a user. Don’t use jargon. </li></ul></ul><ul><ul><li>Choose terms with appropriate levels of competition for your site </li></ul></ul><ul><ul><li>Target clusters of related keyword phrases </li></ul></ul><ul><ul><ul><li>What words can you put before and after your “Head” terms to create new search terms? </li></ul></ul></ul>SEO Strategic Components #10ntc.seo
    27. 27.   Intros:                                                 :05 Dottie Hodges, Northridge Interactive SEO Strategic Components:                          :15 Liz Murphy, RedEngine Digital   SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components:     :25 Eric Werner, Northridge Interactive   SEO Caring and Feeding:                   :20 Kira Marchenese, Environmental Defense Fund   Q&A:                                                  :15 All   Session Agenda #10ntc.seo
    28. 28. Create Your Architecture with SEO in Mind <ul><ul><li>Who are your visitors?  </li></ul></ul><ul><ul><ul><li>Human </li></ul></ul></ul><ul><ul><ul><li>Computers (spiders) </li></ul></ul></ul><ul><ul><li>When you build your sites for humans to find, it also makes it easy for computers to find.  </li></ul></ul><ul><ul><ul><li>First - set up your site architecture so that it's organized for humans </li></ul></ul></ul><ul><ul><ul><li>Then - label it so that you incorporate keywords that people use search engines to look for. </li></ul></ul></ul><ul><li>  </li></ul>Building the Right Architecture #10ntc.seo
    29. 29. Keywords in Your Labels <ul><li>Labels Matter ... </li></ul><ul><li>  </li></ul><ul><ul><li>Use keywords when possible </li></ul></ul><ul><ul><li>BUT ... don't make it awkward </li></ul></ul><ul><li>  </li></ul><ul><li>Navigation is key </li></ul><ul><li>  </li></ul><ul><ul><li>One of first things search engines search </li></ul></ul><ul><ul><li>Incorporate keywords at all levels </li></ul></ul>Building the Right Architecture #10ntc.seo
    30. 30. Keywords in the Navigation Building the Right Architecture #10ntc.seo
    31. 31. Keywords in the Navigation Building the Right Architecture #10ntc.seo
    32. 32. Building the Right Architecture #10ntc.seo
    33. 33. Building the Right Architecture #10ntc.seo
    34. 34. Building the Right Architecture #10ntc.seo
    35. 35. Building the Right Architecture #10ntc.seo
    36. 36. Human versus Computer Factors <ul><ul><li>Remember ... Search engines are a means for human visitors to find you </li></ul></ul><ul><ul><li>Most important part of pages for search engines aren't always the same for people </li></ul></ul><ul><ul><ul><li>Page Title </li></ul></ul></ul><ul><ul><ul><ul><li>People don't often notice </li></ul></ul></ul></ul><ul><ul><ul><ul><li>VERY important for search engines </li></ul></ul></ul></ul><ul><ul><ul><li>  Keywords - </li></ul></ul></ul><ul><ul><ul><ul><li>What people are looking for </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Use in navigation, titles, headings will help human visitors scan and find what they are looking for </li></ul></ul></ul></ul>Building the Right Architecture #10ntc.seo
    37. 37.   Intros:                                                 :05 Dottie Hodges, Northridge Interactive SEO Strategic Components:                          :15 Liz Murphy, RedEngine Digital   SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components:     :25 Eric Werner, Northridge Interactive   SEO Caring and Feeding:                   :20 Kira Marchenese, Environmental Defense Fund   Q&A:                                                  :15 All   Session Agenda #10ntc.seo
    38. 38. On Page Factors Simplified Title H1 Content Links Images   <ul><li>  </li></ul>Tactical and Technical Components #10ntc.seo
    39. 39. Off Page Factors Simplified Authority PageRank Links Trust   Tactical and Technical Components #10ntc.seo
    40. 40. When Good Pages Go Away If You Were A Spider What Would You Think? A) Must Be Important B) I Wonder If It Moved? C) Disregard Tactical and Technical Components #10ntc.seo
    41. 41. Canonical Pages <ul><li>Search Engines HATE Duplicate Content </li></ul><ul><li>Preferred Solution: 301 Redirect </li></ul><ul><li><script runat=&quot;server&quot;> private void Page_Load(object sender, System.EventArgs e) { Response.Status = &quot;301 Moved Permanently&quot;; Response.AddHeader(&quot;Location&quot;,&quot;/new-page.asp&quot;); } </script> </li></ul><ul><li>Alternate Solution: Canonical Tag </li></ul><link rel=&quot;canonical&quot; href=&quot;http://www.example.org&quot; /> Tactical and Technical Components #10ntc.seo
    42. 42. Preserving Value <ul><li>Passes some but not all of link equity </li></ul><ul><li>Preserves some but not all of search engine rankings </li></ul>Tactical and Technical Components #10ntc.seo
    43. 43. SEO & SPEED Matt Cutts of Google confirmed that they will be looking at load times and taking a site's speed into account with their ranking algorithms Keep track by using Google Webmaster Tools Tactical and Technical Components #10ntc.seo
    44. 44. SEO & SPEED Tactical and Technical Components #10ntc.seo
    45. 45.   Intros:                                                 :05 Dottie Hodges, Northridge Interactive SEO Strategic Components:                          :15 Liz Murphy, RedEngine Digital   SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components:     :25 Eric Werner, Northridge Interactive   SEO Caring and Feeding:                   :20 Kira Marchenese, Environmental Defense Fund   Q&A:                                                  :15 All   Session Agenda #10ntc.seo
    46. 46. <ul><li>  </li></ul><ul><ul><li>Who is your team? </li></ul></ul><ul><ul><li>What to tell them? </li></ul></ul><ul><ul><li>How to measure? </li></ul></ul>Keep it Going: After the Consultant Leaves SEO Caring and Feeding #10ntc.seo
    47. 47. Who manages your web content? Keep It Going - Your Team SEO Caring and Feeding #10ntc.seo
    48. 48. Keep It Going - Your Team Who writes your press releases? SEO Caring and Feeding #10ntc.seo
    49. 49. Keep It Going - Your Team Who blogs? SEO Caring and Feeding #10ntc.seo
    50. 50. Keep It Going - But Your Team's Busy!! SEO Caring and Feeding #10ntc.seo
    51. 51. Keep It Going - What to Tell Them 1. FOCUS on key terms. SEO Caring and Feeding #10ntc.seo
    52. 52. Keep It Going - What to Tell Them 2. FOCUS on headlines. SEO Caring and Feeding #10ntc.seo
    53. 53. Keep It Going - What to Tell Them 3. FOCUS on links SEO Caring and Feeding #10ntc.seo
    54. 54. Keep It Going - Measure Think about timing. photo:  flickr user carbon nyc SEO Caring and Feeding #10ntc.seo
    55. 55. Keep It Going - Measure Think big. photo:  nasa.gov SEO Caring and Feeding #10ntc.seo
    56. 56. Keep It Going - Measure Think strategically. photo:  flickr user [martin] SEO Caring and Feeding #10ntc.seo
    57. 57.   Intros:                                                 :05 Dottie Hodges, Northridge Interactive SEO Strategic Components:                          :15 Liz Murphy, RedEngine Digital   SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components:     :25 Eric Werner, Northridge Interactive   SEO Caring and Feeding:                   :20 Kira Marchenese, Environmental Defense Fund   Q&A:                                                  :15 All   Session Agenda #10ntc.seo
    58. 58. Dottie Hodges Northridge Interactive [email_address] Liz Murphy RedEngine Digital [email_address] JoMarie Hoholik Balance Interacitve [email_address] Eric Werner Northridge Interactive [email_address] Kira Marchenese Environmental Defense Fund [email_address] Session Agenda #10ntc.seo
    59. 59. Evaluation Code: 119 How Was this Session? Call In Text Online Call 404.939.4909 Enter Code 119 Text 119 to 69866 Visit nten.org/ntc-eval Enter Code 119 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration! #10ntc.seo

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