Optimizing Your Site For Search Engine Performance And We Ain’t Just Talkin’ Keywords... #10ntc.seo

Intros: :05 Dottie Hodges, Northridge Interactive SEO Strategic Components: :15 Liz Murphy, RedEngine Digital SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components: :25 Eric Werner, Northridge Interactive SEO Caring and Feeding: :20 Kira Marchenese, Environmental Defense Fund Q&A: :15 All Session Agenda #10ntc.seo

Who Are We? Who Are You? - Webmasters? - Online Marketing Folks? - NPO Program Staff? - NPO Leadership? - Consultants/Vendors? Introductions #10ntc.seo

Intros: :05 Dottie Hodges, Northridge Interactive SEO Strategic Components: :15 Liz Murphy, RedEngine Digital SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components: :25 Eric Werner, Northridge Interactive SEO Caring and Feeding: :20 Kira Marchenese, Environmental Defense Fund Q&A: :15 All Session Agenda #10ntc.seo

SEO Strategic Components Introduction SEO Strategic Components #10ntc.seo

After we get done you'll be able to… SEO Strategic Components #10ntc.seo

Search Engine “Friendly” or “Optimized”? SEO Strategic Components #10ntc.seo

SEO Strategy & Goals SEO Strategic Components #10ntc.seo

Understand How a Search Engine “Thinks” SEO Strategic Components #10ntc.seo

Understand How Users Are Searching for Your Info SEO Strategic Components #10ntc.seo

Intros: :05 Dottie Hodges, Northridge Interactive SEO Strategic Components: :15 Liz Murphy, RedEngine Digital SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components: :25 Eric Werner, Northridge Interactive SEO Caring and Feeding: :20 Kira Marchenese, Environmental Defense Fund Q&A: :15 All Session Agenda #10ntc.seo

Keywords in the Navigation Building the Right Architecture #10ntc.seo

Keywords in the Navigation Building the Right Architecture #10ntc.seo

Building the Right Architecture #10ntc.seo

Building the Right Architecture #10ntc.seo

Building the Right Architecture #10ntc.seo

Building the Right Architecture #10ntc.seo

Intros: :05 Dottie Hodges, Northridge Interactive SEO Strategic Components: :15 Liz Murphy, RedEngine Digital SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components: :25 Eric Werner, Northridge Interactive SEO Caring and Feeding: :20 Kira Marchenese, Environmental Defense Fund Q&A: :15 All Session Agenda #10ntc.seo

Off Page Factors Simplified Authority PageRank Links Trust Tactical and Technical Components #10ntc.seo

When Good Pages Go Away If You Were A Spider What Would You Think? A) Must Be Important B) I Wonder If It Moved? C) Disregard Tactical and Technical Components #10ntc.seo

SEO & SPEED Matt Cutts of Google confirmed that they will be looking at load times and taking a site's speed into account with their ranking algorithms Keep track by using Google Webmaster Tools Tactical and Technical Components #10ntc.seo

SEO & SPEED Tactical and Technical Components #10ntc.seo

Intros: :05 Dottie Hodges, Northridge Interactive SEO Strategic Components: :15 Liz Murphy, RedEngine Digital SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components: :25 Eric Werner, Northridge Interactive SEO Caring and Feeding: :20 Kira Marchenese, Environmental Defense Fund Q&A: :15 All Session Agenda #10ntc.seo

Who manages your web content? Keep It Going - Your Team SEO Caring and Feeding #10ntc.seo

Keep It Going - Your Team Who writes your press releases? SEO Caring and Feeding #10ntc.seo

Keep It Going - Your Team Who blogs? SEO Caring and Feeding #10ntc.seo

Keep It Going - But Your Team's Busy!! SEO Caring and Feeding #10ntc.seo

Keep It Going - What to Tell Them 1. FOCUS on key terms. SEO Caring and Feeding #10ntc.seo

Keep It Going - What to Tell Them 2. FOCUS on headlines. SEO Caring and Feeding #10ntc.seo

Keep It Going - What to Tell Them 3. FOCUS on links SEO Caring and Feeding #10ntc.seo

Keep It Going - Measure Think about timing. photo: flickr user carbon nyc SEO Caring and Feeding #10ntc.seo

Keep It Going - Measure Think big. photo: nasa.gov SEO Caring and Feeding #10ntc.seo

Keep It Going - Measure Think strategically. photo: flickr user [martin] SEO Caring and Feeding #10ntc.seo

Intros: :05 Dottie Hodges, Northridge Interactive SEO Strategic Components: :15 Liz Murphy, RedEngine Digital SEO Building the Right Architecture :10 JoMarie Hoholik, Balance Interactive Tactical and Technical Components: :25 Eric Werner, Northridge Interactive SEO Caring and Feeding: :20 Kira Marchenese, Environmental Defense Fund Q&A: :15 All Session Agenda #10ntc.seo

Dottie Hodges Northridge Interactive [email_address] Liz Murphy RedEngine Digital [email_address] JoMarie Hoholik Balance Interacitve [email_address] Eric Werner Northridge Interactive [email_address] Kira Marchenese Environmental Defense Fund [email_address] Session Agenda #10ntc.seo

Evaluation Code: 119 How Was this Session? Call In Text Online Call 404.939.4909 Enter Code 119 Text 119 to 69866 Visit nten.org/ntc-eval Enter Code 119 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration! #10ntc.seo