The challenge - Typically, primals (e.g. 5+ kg in weight) leave Australian meat establishments and exported in vacuum bags. Once in an international location a third party further slices and repacks the primal into retail-ready portions (as depicted below). It is at this point that some traceability systems do not provide a level of reliable or cost-effective continuous plate to paddock traceability, that AMPC would like to see more solutions providers develop solutions for. About AMPC AMPC is an industry body that facilitates industry and researchers/providers in undertaking/adopting innovation and R&D for the Australian red meat processing sector. We do this by having access to an industry levy (aka an industry tax) and matching Aust. Fed. Govt. R&D funds (50% from the Department of Agriculture, Water and the Environment - The Hon. David Littleproud MP). We invest in others undertaking R&D. Note we do not undertake any of the R&D ourselves. Think of AMPC as innovation investment managers (without taking equity).

1. Build and evaluate
promising concepts
proposed from Stage 2
Notes:
- Demonstrate in either or both
a domestic and international
supply chain (supplied with
Australian processed meat)
- Ascertain what additional
R&D and or infrastructure is
required to role out to a
supply chain for identified
traceability KPIs.
Secure:
- Secure an Oz domestic and
international supply chain for
a Stage 4 application.
Image source: Vector Solutions
Traceability (focus = primal to steak)
Stage 5
Adoption
Stage 1
Previous developments
& existing solutions
> 2024
Completed $TBA $TBA $TBA $TBA
2021 2021-2022 2023-2024
Location: Within supply chainsLocation: Providers workshops
Developers to
understand past R&D,
and current providers
Past R&D (examples)
• DNA
• 2D bar codes
• Isotope Tracing
• Additives
Current Providers (examples)
• LinkedIn in article – Link
Image source: Learning happens in the
Present
TRL
7-9
Location: Processor Production
Stage 2
Technology pilot
validation
Location: Past activity
Develop / Demonstrate
approach within Australia
Develop (examples):
- Develop new rapid and cost
effective in-market
measurement systems to
leverage existing offerings.
- Develop new surface marking
solutions.
- Evolve and demonstrate ledger
based solutions.
Demonstrate (on product):
- Not within a supply chain. Desk
top demo. only.
Secure:
- Secure an Oz domestic and Oz
international supply chain for a
Stage 3 application.
Image source: Facebook
Stage 3
Pilot - Supply chain
demonstration
Stage 4a
Supply Chain adoption
Location: Within supply chains
Use AMPC PIP model
to support early
adopters (and
further development
requirements)
Notes:
• Support the further
development and
adoption of units 1-5
for each end use
application identified.
Implement examples
that are robust, cost
effective and met
targeted value add
traceability KPIs
Notes:
• Be clear about KPIs for
success (and failure)
• Understand and deploy any
consumer/supply chain
education requirements.
Image source: Butcher Store
TRL
1-3
Stage 4b
Other applications /
extensions
Location: Various
Leverage learnings
from previous stages
for engaged and non-
engaged supply chains.
Possible applications:
• Lamb and Goat
• Domestic retail ready
packs.
• Butcher stores
• Supermarket chains
• Other International
locations.
• Other primals not included
in previous stages.
Image source: Beef Cuts
TRL
1-4
TRL
4-5
TRL
6-7
TRL
3-7