Brand Position
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The Smart forfour is positioned as a stylish, environmentally conscious and energy efficient small luxury vehicle for young high-income urban elites. It offers status, high quality and environmental recognition due to its high quality steel frame from Mercedes-Benz and advanced environmental technology. Key features include a 1468cc engine, 8.9 km/L fuel efficiency and a price of RMB350,000, distributed through Mercedes-Benz channels.
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