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Hacking corporate culture:
A true story by Tanvi Pande & Arnoud Bladergroen
EMPLOYEE GAMES
WORKING WITH CX
5 HACKS WE USED
* COLLABORATIVE RESEARCH
* HACK YOURSELF!
* PLAYFUL SOLUTIONS
* USE STORYTELLING
* SCALING AND SHARING
HACKS WE LEARNED
HACKS WE LEARNED
Do it yourself!
HACKS WE LEARNED
Research, research, research
Do it yourself!
HACKS WE LEARNED
Research, research, research
Do it yourself!
Use playfulness to create empathy
HACKS WE LEARNED
Research, research, research
Do it yourself!
Use playfulness to create empathy
Storytelling is really pow...
HACKS WE LEARNED
Research, research, research
Do it yourself!
Use playfulness to create empathy
Storytelling is really pow...
THANK YOU!
Tanvi Pande
tanvi.pande@klm.com
Arnoud Bladergroen
arnoud.bladergroen@klm.com
Tanvi Pande & Arnoud Bladergroen: Hacking Corporate Culture
Tanvi Pande & Arnoud Bladergroen: Hacking Corporate Culture
Tanvi Pande & Arnoud Bladergroen: Hacking Corporate Culture
Tanvi Pande & Arnoud Bladergroen: Hacking Corporate Culture
Tanvi Pande & Arnoud Bladergroen: Hacking Corporate Culture
Tanvi Pande & Arnoud Bladergroen: Hacking Corporate Culture
Tanvi Pande & Arnoud Bladergroen: Hacking Corporate Culture
Tanvi Pande & Arnoud Bladergroen: Hacking Corporate Culture
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Tanvi Pande & Arnoud Bladergroen: Hacking Corporate Culture

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What does it take to turn a traditional company like Air France/ KLM into a human-centred, design-driven organisation? Step into the ancient world of spreadsheets, meeting rooms, blue shirts and no music and learn tricks how to hack corporate culture. Sharing our hands-on experiences as a fledgeling service design team within a large corporate and moving the service design mindset and way of working to the forefront.

Published in: Design
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Tanvi Pande & Arnoud Bladergroen: Hacking Corporate Culture

  1. 1. Hacking corporate culture: A true story by Tanvi Pande & Arnoud Bladergroen
  2. 2. EMPLOYEE GAMES
  3. 3. WORKING WITH CX
  4. 4. 5 HACKS WE USED * COLLABORATIVE RESEARCH * HACK YOURSELF! * PLAYFUL SOLUTIONS * USE STORYTELLING * SCALING AND SHARING
  5. 5. HACKS WE LEARNED
  6. 6. HACKS WE LEARNED Do it yourself!
  7. 7. HACKS WE LEARNED Research, research, research Do it yourself!
  8. 8. HACKS WE LEARNED Research, research, research Do it yourself! Use playfulness to create empathy
  9. 9. HACKS WE LEARNED Research, research, research Do it yourself! Use playfulness to create empathy Storytelling is really powerful
  10. 10. HACKS WE LEARNED Research, research, research Do it yourself! Use playfulness to create empathy Storytelling is really powerful Share to scale up
  11. 11. THANK YOU!
  12. 12. Tanvi Pande tanvi.pande@klm.com Arnoud Bladergroen arnoud.bladergroen@klm.com

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