A Convincing Antitrust Suit against Alphabet-Google Emerges

1. A Convincing Antitrust Suit
against Alphabet-Google
Emerges
By: Scott Cleland

2. A Convincing Antitrust Suit against Alphabet-Google
Emerges
A proven thought leader, Scott Cleland operates GoogleMonitor.com, which advocates for greater
accountability and transparency by the world’s leading search engine. As an internetization
strategist, Scott Cleland has written a number of articles on emerging trends, including “The Trump
DOJ ‘Slam Dunk’ Antitrust Case Against Alphabet-Google.”

3. A Convincing Antitrust Suit against Alphabet-Google
Emerges
Mr. Cleland begins by describing classic illegal monopoly behavior as being synonymous with
Alphabet-Google of 2007-17 in which the company displayed consistent patterns of law
enforcement obstruction, collusion, and anti-competitive acquisition behavior. A particular enabler
was the FTC’s 2007 approval of Google-DoubleClick and the 2010 approval of Google-AdMob,
which “substantially lessened competition.”

4. A Convincing Antitrust Suit against Alphabet-Google
Emerges
As Mr. Cleland describes it, a change in administration presents the ideal opportunity to delve into
evidence from a new FTC and DOJ investigative perspective. If pursued, a “slam dunk” antitrust
case of the United States v. Alphabet-Google emerges.

5. A Convincing Antitrust Suit against Alphabet-Google
Emerges
According to Mr. Cleland, the single most illegal act involved divvying up the digital ad market
between Google and Facebook, with the two companies agreeing not to compete against each
other's core businesses. This convinced Facebook to end its Internet search syndication
partnership with Microsoft-Yahoo in 2014.