A thought leader in industry behavior and public policy, Scott Cleland wrote the book Search & Destroy: Why You Can't Trust Google Inc. in 2011, and currently serves as president of the research consultancy Precursor LLC. Scott Cleland’s work with Precursor includes the maintenance of a blog that covers subjects like communications regulations and corporate welfare.
2. INTRODUCTION
A thought leader in industry behavior and public policy, Scott Cleland wrote
the book Search & Destroy: Why You Can't Trust Google Inc. in 2011, and
currently serves as president of the research consultancy Precursor LLC. Scott
Cleland’s work with Precursor includes the maintenance of a blog that covers
subjects like communications regulations and corporate welfare.
In a recent post on the Precursor blog, Mr. Cleland discussed how Netflix
influenced the Federal Communications Commission (FCC) mandate
requiring a “permanent zero price for Internet downstream traffic.” Between
2010 and 2014, Netflix’s streaming business was effectively subsidized, but a
2014 Appeals court decision jeopardized that practice, and thus, the
company’s profit margin. However, Netflix played an instrumental role in
ensuring that its distribution costs continued to be government-subsidized
by utilizing the concept of net neutrality to lobby for the FCC’s current
permanent zero-price regulation.
3. REGULATORY ARBITRAGE
The article states that although Netflix has
successfully achieved regulatory arbitrage for the time
being, the fate of FCC’s stance on net neutrality
remains uncertain. Ultimately, the zero-price
distribution “subsidy” in the US is contingent on the
future legal and political climate.
To learn more about Netflix and Internet regulation,
please visit www.precursorblog.com.