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Beijing organic market



93% buy for safety and
health reasons
80% said they would
definitely buy in the future
Chilean Organic Market
Beijing: Limitations
                       Willing to pay 3 to 7
                       times more for organic




Skeptical about
certification
Santiago: Limitations
Beijing population
 Growth rate 0.65%
 20% Age 0-14
 72% Age 15-64
Santiago Population

Growth rate 0.8%
23% Age 0-14
68% Age 15-64
Beijing: Culture and Customs
            Guanxi
Santiago : Culture and Customs

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Beijing vs. Chile Organic Market

Editor's Notes

  1. more local Chinese are buying organic. Every month, an average spends about 600 Yuan ($87) on organic vegetables, meat and other produce. A growing number of people in Beijing are becoming more aware of what they are eating and choosing to buy organic foodbecause it is free of chemical pesticides, fertilizers, hormone or genetic modification. While organically grown food is being made available in more and more supermarkets, experts believe China's organic food industry still has huge potential.A survey conducted by environmental group Greenpeace in January last year showed that 93 percent of 300 respondents said they chose organic food primarily for safety and health reasons, while 68 percent said they bought organic food and 80 percent said they would definitely buy organic food in the future.
  2. Chile has, thanks to its north-south length of more than 4 000 kilometers, a wide range of different climates in its territory, which enables the production of many different types of agricultural products. Together with its endowment of a natural fertile soil and clean water from the Andes mountains, many parts of Chile are particularly well suited for organic agricultural production. the reliability of organic fertilizers and bio-pesticides is questionable.As a newly evolving sector, organic based best practices are not yet common in the country. The organic sector in Chile only started a few years ago and is still small. A handful of medium-sized producers supplying commercial quantities to local supermarkets and speciality shops.
  3. Urban consumers can afford organic food with a price three times that of non-organic food, but they have little agricultural knowledge and can only distinguish organic and non-organic foods by label. Many consumers also remain skeptical about certification. Some believe organic food certification is "useless". Some producers run small, tightly controlled organic operations of about 2 hectares in order to gain organic certification, then package their non-organic produce as organic for more profit. The key is to go to organic farms themselves to check
  4. The major barrier for the development of a domestic organic market is the lack of consumer knowledge on organic product attributes and the potential benefits of organic agriculture. The absence of a national logo for organics, among other reasons, is expected to frustrate efforts to establish a domestic organic market. Therefore, prospects for development of the domestic market are not particularly rosy for the short term. Most organic producers in Chile will continue to focus on the export market
  5. The population growth in Chile is 0.881% with most of the population 67.8% in their middle years between 15-64 and 23.2% of age 0-14.
  6. “Guanxi” literally means "relationships", stands for any type of relationship. In the Chinese business world, however, it is also understood as the network of relationships among various parties that cooperate together and support one another. Although developing and nurturing the "Guanxi" in China is very demanding on time and resources, the time and money necessary to establish a strong network is well worth the investment. What your business could get in return from the favors for your partners are often more much more valuable, especially in the long run, and when you’re in need.
  7. more formal than in North America. Diplomacy is essential. Hard-sell techniques are not appropriate; Chileans are conservative and honest and do not appreciate such tactics. Although English is spoken by much of the business community, a working knowledge of Spanish will be appreciated by +colleagues. personal relationships are the key to success. Some time is required to develop these personal relationships and the trust that accompanies them. importance of contacts. Being able to say "Mr. or Ms. so-and-so referred me to you" is far preferable than calling someone without a contact.