Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Task 23
1. Task 23: Plans for Photoshoot
Theme – SummerCharityCampaign
Schedule - Date of Photoshoot:
Initial Photoshoot –May 6th 2017 (13:30 – 14:30)
Re-shoot– May 8th 2017 (10:30– 11:30)
Final Photoshoot –May 10th 2017 (12:30 – 13:30)
Models– The model I am usingisgoingto be young (mid-teens) toaddressthe targetaudience.
Costume 1: The firstcostume will consistof a poloshirtwithjeansandtrainers.Overall,thisdisplays
an adventurouslookforsomebodywhoenjoysbeingoutdoorsandclose tonature.
Grey LightweightHoodie - £15
Grey PoloShirt- £10
Graphite Shorts - £12
BrownWalkingShoes - £30
Costume 2: The secondcostume will displayanoutfitforamuch warmerday withinthe summer.A
blue polo,shortsandcanvas trainersare usedforthisphotograph.
BrightBlue Polo - £10
Graphite Shorts - £12
CanvasTrainers - £40
Costume 3: The last costume will feature mymodelwearinganalternate casual outfit.Itwill come
across as a combinationbetweenthe firsttwoimagesgivingadifferentperspective of eachoutfit
highlightedsofar.
Grey Polo– £10
Graphite Shorts - £12
CanvasShoes - £40
Locations – The locationsusedformyphotoshootall feature similarlayoutsandbackgrounds.Local
woodlandsandpublicparksare my firstchoice forphotography,asI believeitisbestsuitable with
the summertheme.There isa varietyinlandscape settingupforsome realisticandinteresting
shots.Some photoswill be consumedbynature,whichconsistof trees,plants,andbusheswhile the
otherbeingopenandexpandable.
Legal and Ethical
Copyright- Copyrightisa legal rightcreatedbythe law of a countrythat grants the creator of an
original workexclusive rightsforitsuse anddistribution.Thisisusuallyonlyforalimitedtime.The
exclusiverightsare notabsolute butlimitedbylimitationsandexceptionstocopyrightlaw,including
fairuse.A majorlimitationoncopyrightisthatcopyrightprotectsonlythe original expressionof
ideas,andnot the underlyingideasthemselves.
2. Privacy- Privacyisthe abilityof an individual orgrouptoseclude themselves,orinformationabout
themselves,andtherebyexpressthemselvesselectively.The boundariesandcontentof whatis
consideredprivate differamongculturesandindividuals,but share commonthemes.When
somethingisprivate toa person,itusuallymeansthatsomethingisinherentlyspecialorsensitive to
them.The domainof privacypartiallyoverlapssecurity(confidentiality),whichcaninclude the
conceptsof appropriate use, aswell asprotectionof information.
Trademark - A trademarkisa recognizable sign,design,orexpressionwhichidentifiesproductsor
servicesof a particularsource fromthose of others,althoughtrademarksusedtoidentifyservices
are usuallycalled service marks.The trademarkownercanbe an individual,businessorganization,or
any legal entity.A trademarkmaybe locatedona package,a label,a voucher,oron the product
itself.Forthe sake of corporate identity,trademarksare oftendisplayedoncompanybuildings.
Discrimination - Inhumansocial affairs,discriminationistreatmentorconsiderationof,ormakinga
distinctioninfavourof oragainst,a personor thingbasedonthe group,class,or categoryto which
the personor thingisperceivedtobelongratherthanonindividual attributes.Thisincludes
treatmentof an individual orgroup,basedontheiractual or perceivedmembershipinacertain
groupor social category,"ina waythat is worse thanthe way people are usuallytreated".It involves
the group's initial reactionorinteractiongoingontoinfluence the individual'sactual behaviour
towardsthe group leaderorthe group, restrictingmembersof one groupfromopportunitiesor
privilegesthatare available toanothergroup,leadingtothe exclusionof the individual orentities
basedon logical orirrational decisionmaking.Stereotypescanalsobe includedinthis.
Defamation - Defamationisthe communicationof afalse statementthatharmsthe reputationof an
individualperson,business,product,group,government,religion,ornation.Inotherwords,thiscan
alsofall understereotypical behaviour.Undercommonlaw,toconstitute defamation,aclaimmust
generallybe false andmusthave beenmade tosomeone otherthanthe persondefamed.Some
commonlawjurisdictionsalsodistinguishbetweenspokendefamation,calledslander,and
defamationinothermediasuchasprintedwordsorimages,calledlibel.
Official Secrets - The Official SecretsAct1989 is an Act of the Parliament of the UnitedKingdomthat
repealsandreplacessection2of the Official SecretsAct1911, therebyremovingthe publicinterest
defence createdbythatsection.
Intellectual Propertyact - Intellectual property(IP) referstocreationsof the intellectforwhicha
monopolyisassignedtodesignatedownersbylaw.Intellectual propertyrights(IPRs) are the
protectionsgrantedtothe creatorsof IP,and include trademarks,copyright,patents,industrial
designrights,andinsome jurisdictionstrade secrets.Artisticworksincludingmusicandliterature,as
well asdiscoveries,inventions,words,phrases,symbols,anddesignscanall be protectedas
intellectual property.
TrespassLaw - Trespassisan area of criminal law or tort law broadlydividedintothree groups:
trespassto the person,trespasstochattelsandtrespassto land.
Obscenity - Anobscenityisanyutterance oract that stronglyoffendsthe prevalentmoralityof the
time.The wordcan be usedto indicate astrongmoral repugnance,inexpressionssuchas"obscene
profits"or"the obscenityof war".
Ethical Issues:
3. Representation - Representationishowmediatextsdealwithandpresentgender,age,ethnicity,
national andregional identity,socialissuesandeventstoanaudience.Mediatexts have the power
to shape an audience’sknowledgeandunderstandingaboutthese importanttopics.
Violence - Violence isdefinedbythe WorldHealthOrganizationas"the intentional use of physical
force or power,threatenedoractual,againstoneself,anotherperson,oragainsta groupor
community,whicheitherresultsinorhasa highlikelihoodof resultingininjury,death,psychological
harm, maldevelopment,ordeprivation",althoughthe groupacknowledgesthatthe inclusionof "the
use of power"inits definitionexpandsonthe conventionalunderstandingof the word.This
definitioninvolvesintentionalitywiththe committingof the actitself,irrespective of the outcome it
produces.However,generally,anythingthatisexcitedinaninjuriousordamagingwaymay be
describedasviolentevenif notmeanttobe violence (byapersonandagainsta person).
Language/Images –Use of offensivelanguageordisturbingimagesthatwill offendthem.The reader
cannot be publishedwithinamagazine intendedforaudiencesof all ages.