4M ASIA PROJECT Community Blog Innovation Training 15-19 October 2017 - Bangkok

1. 4M ASIA PROJECT
Community Blog Innovation
Training
15-19 September 2017 - Bangkok

2. Session 8
How to protect community bloggers
from political restrictions

3. Introduction by Chiranuch
Premchaiporn

4. Working Group
Imagine a conflict with the authorities
• Imagine a conflict between the community website and local authorities
(political or military) : imagine the situation, the background, the people
involved, the facts leading to the conflict, relationships, etc.
• Imagine the solution for this conflict : negociations, mediation, process.
• Share the solutions

5. Session 9
How to organize a community blogs syndication

6. Blog content syndication? Sure!...
Scalable
More audience by
republishing the
same content on
3rd-party sites with
no additionnal work
Reach
Get your content in
front of an
audience you
wouldn’t otherwise
have reached on
your own
Reputation
Goof for your
reputation and your
brand

7. Blog content syndication?
Never!...
Google
Less traffic
and lower
ranking
than the
syndication
site
Audience
Less
motivation
for readers
to go to
your blog
SEO
Less search
engine
traffic to
your blog

8. Modulate your content syndication
Syndication websites (free or paid)
Social media
Guest blogs
Social bookmarking sites (Evernote, Diigo)
RSS (really simple syndication)

9. Working Groups
Conceive a SEA Community blog content syndication
• Draft the framework of a Southeast Asian Community websites
syndication: network, association, non-profit?
• Propose the syndication model: RSS, republishing specific posts only,
guest blogging?
• How to overcome the language barrier?

10. Individual Exercise
What’s the position of your media in such a network ?
• What would be the contribution of your media or organization to a
SEA community websites syndication ? What role would you like to
play ?
• What do you expect from such a syndication network? What would
be the benefits for your website or organization to join this network?

11. Session 10
How to organize a SEA community media network
1. Which decision process ?

12. Nobody makes a
decision
Conflicts happen
when making a
decision
Decisions are
not accepted
No one is
consulted
before making a
decision
If responsibility
is unclear,
decisions are
made by
individuals for
themselves, not
for the group
Who’s responsible here? Not clear…

13. Use « RACI » matrix of assigned
responsibilities
Responsible (R)
Actor (A)
Consulted (C)
Informed (I)

14. Examples of using « RACI » matrix
Jiew Effy Maria Sithieng Syam Vanj Paul Cath
Project #1
Create Website R I I I C I A I
Project #2
Advocacy A R C A A A C I
Project #3
Merchandizing C I I A I I C R
Project #4
Recruitment C I R A I A I I

15. Collective, collegial or individual?
Search and share
the information
Think Consult Decide Capitalize and
share the
information
Act
Collective
(everyone)
Collective search Collective
intelligence
Consult all Collective
decision
Collective
knowledge
management
Action
implicating all
the
community
Collegial
(experts)
Collegial search Collegial
intelligence
Consult a part Collegial
decision
Collegial
knowledge
management
Action
implicating
part of the
community
Leaders
(managers)
Leaders search Leaders
intelligence
Consult the
leaders
leaders
decision
leaders
knowledge
management
Action
implicating the
leaders

16. Working Groups
Propose Decision processes for the network
• Propose 5 kinds of decision process adapted to the most important issues of an
international community radio network
• Issues like : the nature of the network (alliance, advocacy group or professional
network?), the common website (showcase site, aggregator site or new media?),
the management of such a network (rotating executive committee?), etc.
• Decision process like : simple majority vote, 2/3 vote, qualified majority vote,
consensus, unanimity, non decision, external consultation, arbitration, etc.
• Important note : You shall use different decision process according to the issue.