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Win Customers Over
    With PICKME
Doorstep Gadget Care
DEMAND



    THE MOMENT OF TRUTH
         The “Moment of Truth” In customer service is an
              instance of contact or interaction between a
                customer and firm/store through a product,
                   sales force, or visit that gives the customer
SUPPLY        an opportunity to form or change an impression
              about the firm/store.
YOU       COMPETITOR




GREAT PRODUCT RANGE              P         P
GREAT PRICE OFFERS               P         P
GREAT DISCOUNTS                  P         P
GREAT VALUE-ADDS                 P         P
DOORSTEP PICKUP & DELIVERY FOR SERVICE
DEMAND
         Consumers service is morea
          After sales carecontact is
           Each customer about service
           DISCOVER YOUR
          important than assistance
         for many unrepeatable stand
           unique, reasons, but two
          before sales;foris through such
           opportunity it a company to
           MOMENTone gets permanent
         out:            OF TRUTH
          serviceCost ofitself from the
                  that Ownership
         • differentiate
            Total
           WITH PICKME GADGET
         •customers.
           competition. of service when
            Convenience
           CARE’SMatsushita EDGE
         needed
          Konosuke
                      WINNING
          Founder - Panasonic Corporation

SUPPLY
WHAT DIFFERENCE DOES SERVICE MAKE?




26%
                     CUSTOMERS REJECTED
                     PRODUCTS BECAUSE OF POOR
                     AFTER SALES SERVICE.
WHAT DIFFERENCE DOES SERVICE MAKE?




70%
                     BUYING EXPERIENCE IS BASED
                     ON HOW CUSTOMERS FEEL THEY
                     ARE BEING TREATED.
WHAT DIFFERENCE DOES SERVICE MAKE?




13%
                     DISSATISFIED CUSTOMERS
                     WILL TELL 20 MORE PEOPLE
                     ABOUT THEIR BAD EXPERIENCE.
AFTER SALES SERVICES TAKES A LOT OF TIME

                        PRODUCT    2013     2014      2015



                        SALES      24000    36000     60000



                        DEFECTS    2400     3600      6000



                        SERVICE    240      360       600
                        REQUESTS




                       By 2015 Service request is likely to
                       consume a large part of your sales time !
POSSIBLE SOLUTIONS

OPTION #1                               OPTION #2
• Provide service assurance             Get the PickMe competitive edge
• Effort to service footfall
• Escalation handling
• Consume time & efforts of staff
• Extra manpower cost to collect,
maintain and travel to service centre
• Risk of losing customers because of
poor service support
WHAT’S THE PICKME WINNING EDGE?

DOORSTEP GADGET CARE                         DOORSTEP SERVICE
                                             • Pickup / Technical assistance / Drop
                LAPTOPS
                                             SERVICE NETWORK
MOBILE PHONES
                          TABLETS            • Associate with quality partners
                                             • Strong focus on repair operations
                                             • Less number of centers required
                                             • Easy to manage call flow and TAT
CAMERAS                         DATA CARDS   • Lower dissatisfaction rate

                                             OPTIONAL TRACKING
                                             • Track actual tertiary
WATCHES                                      • Connect with actual user

                                             SMART ANALYTICS
                                             • Monitor genuine feedback/suggestions
WHAT PICKME OFFERS YOU

         VALUE ADDED SERVICE




$$   $     HIGHER REVENUES               l Almost zero service footfall, no
                                          service escalations
                               l Assure customer for hassle free service

                                 experience
                               l Reduce cost on service support

            LOWER COSTS        l Earn revenue bonus

                               l Provide “Moment of Truth” and save

                                 customer churn
                               l Win Customer loyalty
A VALUE-ADD YOUR PERSONAL WILL VALUE!
TIME ADVANTAGE – CUSTOMERVISIT VS. PICKME
     70
                 Total Time for Personal Visit = 2.55 Hrs
              60                                    60
     60

     50
                                                                        Pickme Time
     40                                                                 10 Mins only

                                        30
     30

     20
                                                                  15
                           10                                                  10
     10

      0
          Driving Time Parking Time Waiting Time Repair Time Delivery Time Pick me Time

                                             Mins
COST ADVANTAGE – PERSONAL VISIT VS. PICKME


       Pickme       2.3

         Bus              4

        Auto                        7.5

         Taxi                 6.2

          Car                                   15

                0         5               10   15    20
                               INR/KM
SUPERIOR CUSTOMER EXPERIENCE

            The Pickme Smart Link Process

                              • Creation of JOB       • Visit Authorized                        • Collect Unit
             Pickme                                     Service Center
                                Sheet                                                             From Service
             representative                                                 Online status
                              • Inspection of Unit    • Register Call and                         center
             visits the                                                     update
                              • Scan/Collect            collect Work                            • Deliver to
             customer                                   Order
                                Documents                                                         customer


Pick-up
request        1          2                 3               4                  5                   6
by client

            Job no.                  Work Order emailed with online         Expected delivery
            SMS to                   tracker details                        date emailed to
            client                                                          customer



            Communication updates at each step
QUALITY & ASSURANCE IN GADGET CARE
                              QUALITY
                         • Authorized service
                               Centers



                                                 SAFETY
           EFFICIENCY                           • In transit
           • Same day                            Insurance
              Pick Up                            • Special
             • Online                              Gadget
              tracking                             Carrier
                                                     bags


                            ASSURANCE
                         • Confirmation Call
                          • Status Updates
… AND
WIDESPREAD
NETWORK




  Areas served by Pickme
  Coming Soon
A GREAT GADGET
                 +
 PICKME SMART LINK TO GADGET CARE
                 =
HAPPIER CUSTOMER & HIGHER REVENUE!
BENEFITS OF CUSTOMER RETENTION




95%
                     REDUCTION IN CUSTOMER
                     DEFECTION BY 5% CAN
                     INCREASE PROFITS BY UP TO
                     95%.
BENEFITS OF CUSTOMER RETENTION




700%
                     THE COST OF GETTING A NEW
                     CUSTOMER, COMPARED TO
                     KEEPING AN OLD CUSTOMER.
BENEFITS OF CUSTOMER RETENTION




400%
                     CHANCE THAT A CUSTOMER
                     WILL CHANGE LOYALTY IN CASE
                     OF SERVICE PROBLEM.
BENEFITS OF CUSTOMER RETENTION




70%
                     CHANCE OF SELLING TO OLD
                     CUSTOMERS. IT CAN BE AS LOW
                     AS 5% FOR NEW CUSTOMERS.
BENEFITS OF CUSTOMER RETENTION




10%
                     DECREASE IN COST IS THE SAME
                     AS 2% INCREASE IN CUSTOMER
                     RETENTION.
To discuss how we can add value to
you do get in touch with us:

Email: info@pickmeindia.com
Mobile: +
Website: www.pickmeindia.com

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Pick me retailer or distributor pitch - 2013-03-19 v2

  • 1. Win Customers Over With PICKME Doorstep Gadget Care
  • 2. DEMAND THE MOMENT OF TRUTH The “Moment of Truth” In customer service is an instance of contact or interaction between a customer and firm/store through a product, sales force, or visit that gives the customer SUPPLY an opportunity to form or change an impression about the firm/store.
  • 3. YOU COMPETITOR GREAT PRODUCT RANGE P P GREAT PRICE OFFERS P P GREAT DISCOUNTS P P GREAT VALUE-ADDS P P DOORSTEP PICKUP & DELIVERY FOR SERVICE
  • 4. DEMAND Consumers service is morea After sales carecontact is Each customer about service DISCOVER YOUR important than assistance for many unrepeatable stand unique, reasons, but two before sales;foris through such opportunity it a company to MOMENTone gets permanent out: OF TRUTH serviceCost ofitself from the that Ownership • differentiate Total WITH PICKME GADGET •customers. competition. of service when Convenience CARE’SMatsushita EDGE needed Konosuke WINNING Founder - Panasonic Corporation SUPPLY
  • 5. WHAT DIFFERENCE DOES SERVICE MAKE? 26% CUSTOMERS REJECTED PRODUCTS BECAUSE OF POOR AFTER SALES SERVICE.
  • 6. WHAT DIFFERENCE DOES SERVICE MAKE? 70% BUYING EXPERIENCE IS BASED ON HOW CUSTOMERS FEEL THEY ARE BEING TREATED.
  • 7. WHAT DIFFERENCE DOES SERVICE MAKE? 13% DISSATISFIED CUSTOMERS WILL TELL 20 MORE PEOPLE ABOUT THEIR BAD EXPERIENCE.
  • 8. AFTER SALES SERVICES TAKES A LOT OF TIME PRODUCT 2013 2014 2015 SALES 24000 36000 60000 DEFECTS 2400 3600 6000 SERVICE 240 360 600 REQUESTS By 2015 Service request is likely to consume a large part of your sales time !
  • 9. POSSIBLE SOLUTIONS OPTION #1 OPTION #2 • Provide service assurance Get the PickMe competitive edge • Effort to service footfall • Escalation handling • Consume time & efforts of staff • Extra manpower cost to collect, maintain and travel to service centre • Risk of losing customers because of poor service support
  • 10. WHAT’S THE PICKME WINNING EDGE? DOORSTEP GADGET CARE DOORSTEP SERVICE • Pickup / Technical assistance / Drop LAPTOPS SERVICE NETWORK MOBILE PHONES TABLETS • Associate with quality partners • Strong focus on repair operations • Less number of centers required • Easy to manage call flow and TAT CAMERAS DATA CARDS • Lower dissatisfaction rate OPTIONAL TRACKING • Track actual tertiary WATCHES • Connect with actual user SMART ANALYTICS • Monitor genuine feedback/suggestions
  • 11. WHAT PICKME OFFERS YOU VALUE ADDED SERVICE $$ $ HIGHER REVENUES l Almost zero service footfall, no service escalations l Assure customer for hassle free service experience l Reduce cost on service support LOWER COSTS l Earn revenue bonus l Provide “Moment of Truth” and save customer churn l Win Customer loyalty
  • 12. A VALUE-ADD YOUR PERSONAL WILL VALUE! TIME ADVANTAGE – CUSTOMERVISIT VS. PICKME 70 Total Time for Personal Visit = 2.55 Hrs 60 60 60 50 Pickme Time 40 10 Mins only 30 30 20 15 10 10 10 0 Driving Time Parking Time Waiting Time Repair Time Delivery Time Pick me Time Mins
  • 13. COST ADVANTAGE – PERSONAL VISIT VS. PICKME Pickme 2.3 Bus 4 Auto 7.5 Taxi 6.2 Car 15 0 5 10 15 20 INR/KM
  • 14. SUPERIOR CUSTOMER EXPERIENCE The Pickme Smart Link Process • Creation of JOB • Visit Authorized • Collect Unit Pickme Service Center Sheet From Service representative Online status • Inspection of Unit • Register Call and center visits the update • Scan/Collect collect Work • Deliver to customer Order Documents customer Pick-up request 1 2 3 4 5 6 by client Job no. Work Order emailed with online Expected delivery SMS to tracker details date emailed to client customer Communication updates at each step
  • 15. QUALITY & ASSURANCE IN GADGET CARE QUALITY • Authorized service Centers SAFETY EFFICIENCY • In transit • Same day Insurance Pick Up • Special • Online Gadget tracking Carrier bags ASSURANCE • Confirmation Call • Status Updates
  • 16. … AND WIDESPREAD NETWORK Areas served by Pickme Coming Soon
  • 17. A GREAT GADGET + PICKME SMART LINK TO GADGET CARE = HAPPIER CUSTOMER & HIGHER REVENUE!
  • 18. BENEFITS OF CUSTOMER RETENTION 95% REDUCTION IN CUSTOMER DEFECTION BY 5% CAN INCREASE PROFITS BY UP TO 95%.
  • 19. BENEFITS OF CUSTOMER RETENTION 700% THE COST OF GETTING A NEW CUSTOMER, COMPARED TO KEEPING AN OLD CUSTOMER.
  • 20. BENEFITS OF CUSTOMER RETENTION 400% CHANCE THAT A CUSTOMER WILL CHANGE LOYALTY IN CASE OF SERVICE PROBLEM.
  • 21. BENEFITS OF CUSTOMER RETENTION 70% CHANCE OF SELLING TO OLD CUSTOMERS. IT CAN BE AS LOW AS 5% FOR NEW CUSTOMERS.
  • 22. BENEFITS OF CUSTOMER RETENTION 10% DECREASE IN COST IS THE SAME AS 2% INCREASE IN CUSTOMER RETENTION.
  • 23. To discuss how we can add value to you do get in touch with us: Email: info@pickmeindia.com Mobile: + Website: www.pickmeindia.com