SWOT analyis of Private co.

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3. Strength
• 22 years past experience in this field.
• Experienced team in this field.
• Market understanding.
• Future forecast.
• Developing Co.
• Enter into Traded goods Market.
• Contacts in Indian & Foreign markets to add new customers.
• Active Directorship.
• Innovative ideas and their immediate implementation.
• Advance software.
• Non taxable products and various tax exemptions.
• Premium quality products
• Sufficient manpower and High-Tech machinery for satisfying demand.
• Plant capacity : Unit-I 2500 Quintals (per day).
Unit-II 4500 Quintals (per day).
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4. Weakness
• Experienced team but lack of accounting knowledge.
• Less efficient.
• Goal and Target setting is not in existence.
• Lack of Co-ordination with audit team.
• Delayed in performing actions if any suggested to staff.
• Improper realization.
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5. Opportunity
• Various options for dealing in similar types of FMCG products.
• Heavy demand in the market.
• Can became a key player in industry through consistent efforts.
• High growth potentials.
• Company can plan to expand their domestic & export market share.
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6. Threats
• Increasing no. of competitors.
• Climate dependency.
• Rising costs.
• Rotation of work and supervision of work is not in existence due to which Co.
is inviting frauds and other risk.
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