15. “WHEN A PM CREATES WIREFRAMES IN
POWERPOINT AND HANDS THEM OVER
AS REQUIREMENTS”
MATT EDWARDS
MINNEWEBCON 2015
UXREACTIONS.COM
16. STUFF DESIGNERS HATE
BEING LEFT OUT OF MAJOR DECISIONS
DOING STUFF WITHOUT CONTEXT
TONS OF MONKEY WORK
UNCLEAR EXPECTATIONS
HAVING OUR EXPERTISE IGNORED
MATT EDWARDS
MINNEWEBCON 2015
18. MY PROCESS
DEFINITION
A BUNCH OF USER RESEARCH
REVIEW
SKETCHING AND TESTING
REVIEW
PROTOTYPING AND TESTING
REVIEW
BIG-ASS DOCUMENT
REVIEW
MATT EDWARDS
MINNEWEBCON 2015
19. I WAS A DESIGN PROPHET.
I BESTOWED “THE DESIGN” ON OTHERS.
MATT EDWARDS
MINNEWEBCON 2015
20. OUTCOMES
WEIRD EDGE CASE BEHAVIORS
BROKEN STYLES
DEVELOPMENT INCONSISTENT W/COMPS
MATT EDWARDS
MINNEWEBCON 2015
21. WHY DID I DO THIS?
I WANTED TO “PROVE THE VALUE OF UX”
I WANTED TO PROVIDE THE BEST POSSIBLE DESIGN
I WANTED TO FEEL SMART
I WANTED TO BE RELIED ON
MATT EDWARDS
MINNEWEBCON 2015
22. WHY DID I DO THIS?
NO ONE KNEW WHAT I WAS DOING
IMPLEMENTATION WAS FLAWED
I LOOKED DUMB
I WAS LEFT OUT OF DECISIONS
MATT EDWARDS
MINNEWEBCON 2015
23. WHY DID I DO THIS?
MATT EDWARDS
MINNEWEBCON 2015
25. MATT EDWARDS
MINNEWEBCON 2015
“WE ENTER INTO CLOSE CO-OPERATION WITH THE
ENGINEERS. OUR OFFICES BECOME AS ONE. OUR COMMON
DENOMINATORS ARE THE SAME—JOE AND JOSEPHINE. WE
GO OVER COUNTLESS ROUGH SKETCHES. COMPONENTS ARE
ARRANGED AND REARRANGED. WORKING DRAWINGS AND
BLUEPRINTS ARE MADE, SOME BY THE ENGINEERS, SOME BY
US, AND FREQUENTLY EXCHANGED.”
26. MATT EDWARDS
MINNEWEBCON 2015
“OF THE PARTNERS, THE ENGINEER IS THE ONE WITH
WHOM THE INDUSTRIAL DESIGNER USUALLY IS MOST
DEEPLY INVOLVED. IN OUR OFFICE, WE CALL THE
ENGINEER THE INDUSTRIAL DESIGNER’S BEST FRIEND AND
SEVEREST CRITIC. THE DESIGNER DOES THE DREAMING—
AND ITS RATHER PRACTICAL DREAMING—AND THE
ENGINEER MAKES THE DREAMS COME TRUE. HE BRINGS
TO BEAR ON THEM A PARTICULAR SKILL THE DESIGNER
DOESN’T HAVE. THE FINAL PRODUCT IS A
COLLABORATIVE EFFORT. ”
27. MATT EDWARDS
MINNEWEBCON 2015
“OF THE PARTNERS, THE ENGINEER IS THE ONE WITH
WHOM THE INDUSTRIAL DESIGNER USUALLY IS MOST
DEEPLY INVOLVED. IN OUR OFFICE, WE CALL THE
ENGINEER THE INDUSTRIAL DESIGNER’S BEST FRIEND AND
SEVEREST CRITIC. THE DESIGNER DOES THE DREAMING—
AND ITS RATHER PRACTICAL DREAMING—AND THE
ENGINEER MAKES THE DREAMS COME TRUE. HE BRINGS
TO BEAR ON THEM A PARTICULAR SKILL THE DESIGNER
DOESN’T HAVE. THE FINAL PRODUCT IS A
COLLABORATIVE EFFORT. ”
- HENRY DREYFUSS
DESIGNING FOR PEOPLE, 1926
30. MY PROCESS
DEFINITION
A BUNCH OF USER RESEARCH
REVIEW
SKETCHING AND TESTING
REVIEW
PROTOTYPING AND TESTING
REVIEW
BIG-ASS DOCUMENT
REVIEW
MATT EDWARDS
MINNEWEBCON 2015
31. MY (NEW) PROCESS
DEFINITION (WITH DEVS)
A BUNCH OF USER RESEARCH (WITH DEVS)
REVIEW (WITH DEVS)
SKETCHING AND TESTING (WITH DEVS)
REVIEW (WITH DEVS)
PROTOTYPING AND TESTING (WITH DEVS)
REVIEW (WITH DEVS)
BIG-ASS DOCUMENT (WITH DEVS)
REVIEW (WITH DEVS)
MATT EDWARDS
MINNEWEBCON 2015
37. WHY DID I DO THIS?
I WANTED TO “PROVE THE VALUE OF UX”
I WANTED TO PROVIDE THE BEST POSSIBLE DESIGN
I WANTED TO FEEL SMART
I WANTED TO BE RELIED ON
MATT EDWARDS
MINNEWEBCON 2015
38. WHY DID I DO THIS?
EVERYONE KNEW WHAT I WAS DOING
IMPLEMENTATION WAS SPOT ON
I LOOKED SMART
I WAS INCLUDED IN WAY MORE DECISIONS
MATT EDWARDS
MINNEWEBCON 2015
39. WHY DID I DO THIS?
DEVELOPERS WERE EMPOWERED
DEVELOPERS WERE ENGAGED
THEY MADE GREAT DESIGN DECISIONS
MATT EDWARDS
MINNEWEBCON 2015
40. I’M NOW A DESIGN FACILITATOR.
I SHARE “THE DESIGN” WITH OTHERS.
MATT EDWARDS
MINNEWEBCON 2015
45. STUFF DESIGNERS HATE
BEING LEFT OUT OF MAJOR DECISIONS
DOING STUFF WITHOUT CONTEXT
MONKEY WORK
UNCLEAR EXPECTATIONS
HAVING OUR EXPERTISE IGNORED
MATT EDWARDS
MINNEWEBCON 2015
46. STUFF WE DO TO
DEVELOPERS
LEAVE THEM OUT OF MAJOR DECISIONS
MAKE THEM DO STUFF WITHOUT CONTEXT
TONS OF MONKEY WORK
CREATE UNCLEAR EXPECTATIONS
IGNORE THEIR EXPERTISE
MATT EDWARDS
MINNEWEBCON 2015
47. I’M REFERRING TO THEIR
DESIGN EXPERTISE.
MATT EDWARDS
MINNEWEBCON 2015
BUT DON’T TAKE MY WORD FOR IT.
48. - HENRY DREYFUSS
MATT EDWARDS
MINNEWEBCON 2015
DESIGNING FOR PEOPLE, 1926
“THE WORD ‘DESIGN’ IS CERTAINLY NOT THE EXCLUSIVE
PROPERTY OF THE INDUSTRIAL DESIGNER. ITS DICTIONARY
MEANING, ‘TO CONTRIVE FOR A PURPOSE,’ MAKES IT
EQUALLY THE PROPERTY OF ENGINEERS, ARCHITECTS,
ADVERTISING MEN, ARTISTS, AND DRESSMAKERS.”
50. “WHEN A DEVELOPER IMPLEMENTS
SOMETHING DIFFERENT THAN YOU HAD IN
MIND BUT IT TURNS OUT TO BE QUITE GOOD”
MATT EDWARDS
MINNEWEBCON 2015
UXREACTIONS.COM
51. “WHEN IT LOOKS ABSOLUTELY
NOTHING LIKE THE MOCKUP”
MATT EDWARDS
MINNEWEBCON 2015
UXREACTIONS.COM
52. “HOW THESE UXDS SOUND
TO EVERYONE ELSE”
MATT EDWARDS
MINNEWEBCON 2015
53. “HOW THESE UXDS SOUND
TO EVERYONE ELSE”
MATT EDWARDS
MINNEWEBCON 2015
56. DEVELOPERS SOLVE DESIGN
PROBLEMS EVERY DAY.
MANY OF WHICH YOU ARE NOT QUALIFIED TO SOLVE
(BUT CAN ABSOLUTELY HELP WITH).
MATT EDWARDS
MINNEWEBCON 2015
73. STOP DOING THAT.
AVOID BEING A BOTTLENECK.
MATT EDWARDS
MINNEWEBCON 2015
ANYWAY, THAT JUST MEANS THE DEVS ARE DOING DESIGN
WITHOUT YOUR INFORMATION.
75. EVERY ORG IS DIFFERENT.
MATT EDWARDS
MINNEWEBCON 2015
76. EVERY ORG IS DIFFERENT.
BUT THEY ALL VALUE EFFICIENCY.
MATT EDWARDS
MINNEWEBCON 2015
77. EVERY ORG IS DIFFERENT.
BUT THEY ALL VALUE EFFICIENCY.
MATT EDWARDS
MINNEWEBCON 2015
MAKE THE CASE THAT YOU’RE REMOVING INSTITUTIONAL
BOTTLENECKS & REDUCING THE BURDEN ON REVIEW CYCLES.
81. BULLSH!T.
THEY JUST TALK ABOUT IT DIFFERENTLY THAN YOU.
MATT EDWARDS
MINNEWEBCON 2015
DO THE HEAVY LIFTING FOR A WHILE. LEARN TO SPEAK
THEIR LANGUAGE.
